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Apparel Manufacturing on a Global Platform Presented by Frances Harder
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Transcript of Apparel Manufacturing on a Global Platform Presented by Frances Harder
Apparel Manufacturing on a Global Platform
Presented Presented byby
Frances HarderFrances HarderFounder: Fashion Business Inc.,
Author: Fashion For Profit
By Frances Harder
Apparel Manufacturing on a Global Platform
California is THE largest creative apparel center in
the World41 BILLION DOLLARS PER YEAR!Bigger than: NY, London, Paris,
MilanLAEDC
By Frances Harder
Apparel Manufacturing on a Global Platform
California Brands Are Big BusinessInternational demand for the
California life style brands.• Japan – Fans for years• Europe - Premium denim & Surf• CHINA – 48% of ALL branded
products are now being sold to the new emerging middle class
By Frances Harder
Apparel Manufacturing on a Global Platform
By Frances Harder
Apparel Manufacturing on a Global Platform
By Frances Harder
Apparel Manufacturing on a Global Platform
By Frances Harder
Apparel Manufacturing on a Global Platform
Pacsun
By Frances Harder
Apparel Manufacturing on a Global Platform
By Frances Harder
Apparel Manufacturing on a Global Platform
By Frances Harder
Apparel Manufacturing on a Global Platform
By Frances Harder
Apparel Manufacturing on a Global Platform
By Frances Harder
Apparel Manufacturing on a Global Platform
By Frances Harder
Apparel Manufacturing on a Global Platform
By Frances Harder
Apparel Manufacturing on a Global Platform
By Frances Harder
Apparel Manufacturing on a Global Platform
By Frances Harder
ST. John
Apparel Manufacturing on a Global Platform
By Frances Harder
Apparel Manufacturing on a Global Platform
By Frances Harder
Apparel Manufacturing on a Global Platform
By Frances Harder
Apparel Manufacturing on a Global Platform
By Frances Harder
Apparel Manufacturing on a Global Platform
By Frances Harder
Apparel Manufacturing on a Global Platform
By Frances Harder
Apparel Manufacturing on a Global Platform
By Frances Harder
Apparel Manufacturing on a Global Platform
By Frances Harder
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Apparel Manufacturing on a Global Platform
The Gap Inc., Corporate Headquarters, San Francisco, California
By Frances Harder
Apparel Manufacturing on a Global Platform
Global Mix Brands = Counterfeit Problems
• Illegal drug money• Child labor• Mafia• Terrorists activity – Madrid
bombing tracked to counterfeit operations
By Frances Harder
Apparel Manufacturing on a Global Platform
Global Mix - China’s GrowthChina investing in other countries – • Viet Nam – Cheaper labor• Africa – Cheap labor • Italy – “MADE IN ITALY” – but by
Chinese workers!• USA - A must to serve the demand for
speed to market.
By Frances Harder
Apparel Manufacturing on a Global Platform
Global Mix• Mexico purchasing from LA’s fast
fashion marts• Mexico & South America
partnering with Korean manufacturers to create FAST FASHION
By Frances Harder
Apparel Manufacturing on a Global Platform
Global WatchChina becoming entrepreneurialChina and India becoming
CREATIVE - West must partner now for our industries future survival & our own economy.
Critical to invest in manufacturing in the US
By Frances Harder
Apparel Manufacturing on a Global Platform
INDIA TO SURPASE CHINA’s
economy BY 2020
Economist Sept. 2010
By Frances Harder
Apparel Manufacturing on a Global Platform
A New Economy Demands a Changing Manufacturing Habit -
• Speed to Market - new buying habits of retailers
• Smaller orders but more often - How does this affect manufacturing apparel?
• Can International sourcing adjust to these new demands?
• Domestic Versus Off shore
By Frances Harder
Apparel Manufacturing on a Global Platform
Contracting - Domestic & Off shore Production
• Speed to Market – Domestic advantage• Quality control – Domestic advantage• Smaller units produced – Domestic
advantage• Off Shore Sourcing, Price = Quantities• Quality & Payment issuesImportant to build relationships with all
suppliers, Domestic and off shore
By Frances Harder
Apparel Manufacturing on a Global Platform
Important to Understand ALL Our Working Partners
• Understand their culture• Trust their work • Respect their lifestyle • Get to know them - visit their
factories and spend time to know who you are partnered with!
By Frances Harder
Apparel Manufacturing on a Global Platform
By Frances Harder
Questions US manufacturers must know and ask any domestic or international
partner
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Apparel Manufacturing on a Global Platform
• Factory location – Distance to ports & infrastructure, logistics?
• Customer base and how long doing business?• Turn time, minimums and production capacity?• Pricing structure?• Equipment inventory?• Staffing structure?• Technical abilities, testing and quality
standards?• Procedures and process control?• Communication – How many questions and
redo's?
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Apparel Manufacturing on a Global Platform
Social & Labor Compliance
• Does the factory have its own officer responsible for compliance?
• Are they compliance with local & International laws?
• Does factory contract third party auditors, or has customers conduct their own?
Apparel Manufacturing on a Global Platform
All these points must be addressed before the relationship can grow
into a profitable PARTNERSHIP!
By Frances Harder
Apparel Manufacturing on a Global Platform
Sustainable Clothing! – What do these buzz words really mean?• Green?• Organic? Uses more water!• Recycle?• Carbon Foot Print?Does the customer really care?
By Frances Harder
Apparel Manufacturing on a Global Platform
New TechnologyBrand Building using Social media
changing traditional marketing methods.
• Twitter• Facebook• MySpace• Linkedin
By Frances Harder
Apparel Manufacturing on a Global Platform
New TechnologyWho is buying on line?
46% Men 7pm to 1pm!
Most online sales are branded products
By Frances Harder
Apparel Manufacturing on a Global Platform
New Technology• Scanning patterns• Automated Marker-Maker• New textile Technology –
Smart fibers • Modular manufacturing
By Frances Harder
Apparel Manufacturing on a Global Platform
New Technology• Body scanning• Mass Customization• Direct from the manufacturer
to customer• Selling through online salesWhat will happen to the retailer?
By Frances Harder
By Frances Harder
THANK YOU!Frances Harder Founder/Author
Fashion For ProfitFashion Business
Incorporated213.892.1669
www.Fashionbizinc.org
Apparel Manufacturing on a Global Platform
Apparel Manufacturing on a Global Platform
• About the FBI-• Fashion Business Inc. (501c3)
provides the fashion industry with the resources and training, to support its growth and profitability. The FBI offers targeted business education, sourcing, networking opportunities, marketing and consulting services through its resource center and business partnerships. The FBI exists to ensure the on going vibrancy of the American fashion industry.
By Frances Harder