Mobile Commerce Lösungen: Native App vs. mobile Template vs. Web-App
App vs mobile website
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Transcript of App vs mobile website
MOBILE APP VS
MOBILE WEBSITE
Rahul BoyaBIM Trichy
Mobile website The mobile Web refers to the use of browser based internet services from handled
mobile devices, such as smartphones or feature phones, through a mobile or other wireless network
The mobile website is also designed in such a way that it can be easily loaded when internet speed is low
Mobile App Apps are actual applications that are downloaded and installed on your mobile
device, rather than being rendered within a browser Mobile Apps can also run without internet
Advantages of mobile webMobile Web Mobile App
Immediacy Instantly available Need to download and install- time taking
Compatibility Compatible on all operating systems
Not compatible on all operating systems
Upgradability Upgrade instantly Users must download new version
Visibility Easily visible when searched using search engines
Visibility is restricted to manufacturer app stores
Sharing Web links can easily forward to friends
Apps can’t be shared easily
Time and cost Low High
Advantages of mobile AppMobile App Mobile Web
Interactivity High Low
Personalization High Low
Upgradability Upgrade instantly Users must download new version
Complex application(ex- reports)
Complex tools can be used easily
Difficulties in using complex tools
Processing speed Very high especially while using device features like
camera
Slow when compared to app
Connectivity Can offer offline access Can’t access
When to use what?
Deciding factor Mobile App Mobile Web
Audience Loyal, regular First time user, more reach
Reliability High Low
Usage Daily or regular usage Onetime usage or rarely used
Behavior of customers Want more personalization Just goes with Google search
Conclusion
Whether to go for App or Mobile Web depends on the goal of the organization
If goal is to deliver content and establish a broad mobile presence that
can be easily shared between users and found on search engines, then
go for mobile website
If goal is interactive engagement with users, needs to work more like a
computer program then go for App
THANKYOU