App Ratings & Reviews: How to improve them and why it matters

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    18-Jan-2015
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    Technology

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A presentation from Apptentive about the role that App Ratings & Reviews play in app downloads, conversions and the app funnel. Advice on how to proactively improve your app's ratings and reviews is included, along with data on results.

Transcript of App Ratings & Reviews: How to improve them and why it matters

  • 1. App Ratings & Reviews:How to Improve your Apps Ratings and Why ItMatters@apptentive@rgangulywww.apptentive.com RobiGanguly

2. App Stores: Amazing for Distribution >500,000>500mm DevelopersPeople 3. BUT: App Stores Are Horrible for CommunicationWELL, YOU RUINEDTHIS ONE!fun factor is gone. So is this app anddeveloper! 4. APP stores are very NOISY>75 Apps Per Person1,000,000 500,000 0 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2Q3 Q4 Q1 Q2 Q3 Q42008 2008 2008 2009 2009 2009 2009 2010 20102010 2010 2011 2011 2011 2011 Android appsiOS apps 5. App retention is abysmalRetention - Months after Acquisition 100% 38% 29% 24% 20% 16% 14% 11% 9% 0% 7% 6% 5% 4% 01 2 3 4 5 6 7 8 9 10 11 12Credit: Flurry Analytics 6. The App Funnel Is Simple DownloadRetain $$ 7. So how do downloads happen?Search /ReferralNavigation Discovery (~20%) (>75%) App Store Page ViewsInstallationsThe vast majority of downloads are theresult of surfing activity, lacking explicitintent or authority-driven referrals. 8. How do app store page views convert?View DetailsView Details PagePage InstallInstall(