1. App Ratings & Reviews:How to Improve your Apps Ratings and Why ItMatters@apptentive@rgangulywww.apptentive.com RobiGanguly

2. App Stores: Amazing for Distribution >500,000>500mm DevelopersPeople 3. BUT: App Stores Are Horrible for CommunicationWELL, YOU RUINEDTHIS ONE!fun factor is gone. So is this app anddeveloper! 4. APP stores are very NOISY>75 Apps Per Person1,000,000 500,000 0 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2Q3 Q4 Q1 Q2 Q3 Q42008 2008 2008 2009 2009 2009 2009 2010 20102010 2010 2011 2011 2011 2011 Android appsiOS apps 5. App retention is abysmalRetention - Months after Acquisition 100% 38% 29% 24% 20% 16% 14% 11% 9% 0% 7% 6% 5% 4% 01 2 3 4 5 6 7 8 9 10 11 12Credit: Flurry Analytics 6. The App Funnel Is Simple DownloadRetain $$ 7. So how do downloads happen?Search /ReferralNavigation Discovery (~20%) (>75%) App Store Page ViewsInstallationsThe vast majority of downloads are theresult of surfing activity, lacking explicitintent or authority-driven referrals. 8. How do app store page views convert?View DetailsView Details PagePage InstallInstall(