App marketing

Made simple

Alok Kejriwal ndash CEO and Co-Founder ndash Games2wincom

Credentials

We made a 1 and 2 app in the world

10 marketing lessons we learnt

1 Android first ndash iOS later

2 Let the app float on ITS OWN

3 Read the comments Each one of them

4 Make fixes Douse fires In lightning speed

5 Listen to chatter

6 Reply back amp pat your users on their backs

7 Watch country ranks and their correlations

8 Donrsquot advertise

bull Unless you have a + ROI LTV

9 Update Update Update

bull Parking Frenzy became 1 free app on iStore

bull We realized that the app was being played and lsquo viraled rsquo amongst female tween audiences

bull It was logical therefore for us to promote our best girls app to this tween girl audience

10 Cross Market like hell

Our 2 app on iTunes Store was promoted in Parking Frenzy

Super Mom app Super Mom ad in

Parking Frenzy

Voila bull Super Mom started climbing up on iStore rankings

Other must haversquos

Great screenshots Share buttons

Notifications and Alerts Rate Me button

Summary 1 Your app is your marketing Your marketing

is not your app 2 Listen to consumers They will tell you

what they want Build the app for them ndash not for yourself

3 Donrsquot spend money on advertising Itrsquos a waste

4 Be obsessed by Ratings They matter like hell

5 Let consumer market your app via viral channels

6 Update like mad Each update is a marketing event (Updates and notifications)

7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)

May the WIN be with you

Connect with me

e-mail - alokrodinhoodcom

Facebook -

facebookcomrodinhood

Twitter - rodinhood

My social network for anyone

enterprising

therodinhoodscom

Blogs and articles written

Presentations ndash

httpslidesharenetrodinhood

Credentials

We made a 1 and 2 app in the world

10 marketing lessons we learnt

1 Android first ndash iOS later

2 Let the app float on ITS OWN

3 Read the comments Each one of them

4 Make fixes Douse fires In lightning speed

5 Listen to chatter

6 Reply back amp pat your users on their backs

7 Watch country ranks and their correlations

8 Donrsquot advertise

bull Unless you have a + ROI LTV

9 Update Update Update

bull Parking Frenzy became 1 free app on iStore

bull We realized that the app was being played and lsquo viraled rsquo amongst female tween audiences

bull It was logical therefore for us to promote our best girls app to this tween girl audience

10 Cross Market like hell

Our 2 app on iTunes Store was promoted in Parking Frenzy

Super Mom app Super Mom ad in

Parking Frenzy

Voila bull Super Mom started climbing up on iStore rankings

Other must haversquos

Great screenshots Share buttons

Notifications and Alerts Rate Me button

Summary 1 Your app is your marketing Your marketing

is not your app 2 Listen to consumers They will tell you

what they want Build the app for them ndash not for yourself

3 Donrsquot spend money on advertising Itrsquos a waste

4 Be obsessed by Ratings They matter like hell

5 Let consumer market your app via viral channels

6 Update like mad Each update is a marketing event (Updates and notifications)

7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)

May the WIN be with you

Connect with me

e-mail - alokrodinhoodcom

Facebook -

facebookcomrodinhood

Twitter - rodinhood

My social network for anyone

enterprising

therodinhoodscom

Blogs and articles written

Presentations ndash

httpslidesharenetrodinhood

We made a 1 and 2 app in the world

10 marketing lessons we learnt

1 Android first ndash iOS later

2 Let the app float on ITS OWN

3 Read the comments Each one of them

4 Make fixes Douse fires In lightning speed

5 Listen to chatter

6 Reply back amp pat your users on their backs

7 Watch country ranks and their correlations

8 Donrsquot advertise

bull Unless you have a + ROI LTV

9 Update Update Update

bull Parking Frenzy became 1 free app on iStore

bull We realized that the app was being played and lsquo viraled rsquo amongst female tween audiences

bull It was logical therefore for us to promote our best girls app to this tween girl audience

10 Cross Market like hell

Our 2 app on iTunes Store was promoted in Parking Frenzy

Super Mom app Super Mom ad in

Parking Frenzy

Voila bull Super Mom started climbing up on iStore rankings

Other must haversquos

Great screenshots Share buttons

Notifications and Alerts Rate Me button

Summary 1 Your app is your marketing Your marketing

is not your app 2 Listen to consumers They will tell you

what they want Build the app for them ndash not for yourself

3 Donrsquot spend money on advertising Itrsquos a waste

4 Be obsessed by Ratings They matter like hell

5 Let consumer market your app via viral channels

6 Update like mad Each update is a marketing event (Updates and notifications)

7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)

May the WIN be with you

Connect with me

e-mail - alokrodinhoodcom

Facebook -

facebookcomrodinhood

Twitter - rodinhood

My social network for anyone

enterprising

therodinhoodscom

Blogs and articles written

Presentations ndash

httpslidesharenetrodinhood

10 marketing lessons we learnt

1 Android first ndash iOS later

2 Let the app float on ITS OWN

3 Read the comments Each one of them

4 Make fixes Douse fires In lightning speed

5 Listen to chatter

6 Reply back amp pat your users on their backs

7 Watch country ranks and their correlations

8 Donrsquot advertise

bull Unless you have a + ROI LTV

9 Update Update Update

bull Parking Frenzy became 1 free app on iStore

bull We realized that the app was being played and lsquo viraled rsquo amongst female tween audiences

bull It was logical therefore for us to promote our best girls app to this tween girl audience

10 Cross Market like hell

Our 2 app on iTunes Store was promoted in Parking Frenzy

Super Mom app Super Mom ad in

Parking Frenzy

Voila bull Super Mom started climbing up on iStore rankings

Other must haversquos

Great screenshots Share buttons

Notifications and Alerts Rate Me button

Summary 1 Your app is your marketing Your marketing

is not your app 2 Listen to consumers They will tell you

what they want Build the app for them ndash not for yourself

3 Donrsquot spend money on advertising Itrsquos a waste

4 Be obsessed by Ratings They matter like hell

5 Let consumer market your app via viral channels

6 Update like mad Each update is a marketing event (Updates and notifications)

7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)

May the WIN be with you

Connect with me

e-mail - alokrodinhoodcom

Facebook -

facebookcomrodinhood

Twitter - rodinhood

My social network for anyone

enterprising

therodinhoodscom

Blogs and articles written

Presentations ndash

httpslidesharenetrodinhood

1 Android first ndash iOS later

2 Let the app float on ITS OWN

3 Read the comments Each one of them

4 Make fixes Douse fires In lightning speed

5 Listen to chatter

6 Reply back amp pat your users on their backs

7 Watch country ranks and their correlations

8 Donrsquot advertise

bull Unless you have a + ROI LTV

9 Update Update Update

bull Parking Frenzy became 1 free app on iStore

bull We realized that the app was being played and lsquo viraled rsquo amongst female tween audiences

bull It was logical therefore for us to promote our best girls app to this tween girl audience

10 Cross Market like hell

Our 2 app on iTunes Store was promoted in Parking Frenzy

Super Mom app Super Mom ad in

Parking Frenzy

Voila bull Super Mom started climbing up on iStore rankings

Other must haversquos

Great screenshots Share buttons

Notifications and Alerts Rate Me button

Summary 1 Your app is your marketing Your marketing

is not your app 2 Listen to consumers They will tell you

what they want Build the app for them ndash not for yourself

3 Donrsquot spend money on advertising Itrsquos a waste

4 Be obsessed by Ratings They matter like hell

5 Let consumer market your app via viral channels

6 Update like mad Each update is a marketing event (Updates and notifications)

7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)

May the WIN be with you

Connect with me

e-mail - alokrodinhoodcom

Facebook -

facebookcomrodinhood

Twitter - rodinhood

My social network for anyone

enterprising

therodinhoodscom

Blogs and articles written

Presentations ndash

httpslidesharenetrodinhood

2 Let the app float on ITS OWN

3 Read the comments Each one of them

4 Make fixes Douse fires In lightning speed

5 Listen to chatter

6 Reply back amp pat your users on their backs

7 Watch country ranks and their correlations

8 Donrsquot advertise

bull Unless you have a + ROI LTV

9 Update Update Update

bull Parking Frenzy became 1 free app on iStore

bull We realized that the app was being played and lsquo viraled rsquo amongst female tween audiences

bull It was logical therefore for us to promote our best girls app to this tween girl audience

10 Cross Market like hell

Our 2 app on iTunes Store was promoted in Parking Frenzy

Super Mom app Super Mom ad in

Parking Frenzy

Voila bull Super Mom started climbing up on iStore rankings

Other must haversquos

Great screenshots Share buttons

Notifications and Alerts Rate Me button

Summary 1 Your app is your marketing Your marketing

is not your app 2 Listen to consumers They will tell you

what they want Build the app for them ndash not for yourself

3 Donrsquot spend money on advertising Itrsquos a waste

4 Be obsessed by Ratings They matter like hell

5 Let consumer market your app via viral channels

6 Update like mad Each update is a marketing event (Updates and notifications)

7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)

May the WIN be with you

Connect with me

e-mail - alokrodinhoodcom

Facebook -

facebookcomrodinhood

Twitter - rodinhood

My social network for anyone

enterprising

therodinhoodscom

Blogs and articles written

Presentations ndash

httpslidesharenetrodinhood

3 Read the comments Each one of them

4 Make fixes Douse fires In lightning speed

5 Listen to chatter

6 Reply back amp pat your users on their backs

7 Watch country ranks and their correlations

8 Donrsquot advertise

bull Unless you have a + ROI LTV

9 Update Update Update

bull Parking Frenzy became 1 free app on iStore

bull We realized that the app was being played and lsquo viraled rsquo amongst female tween audiences

bull It was logical therefore for us to promote our best girls app to this tween girl audience

10 Cross Market like hell

Our 2 app on iTunes Store was promoted in Parking Frenzy

Super Mom app Super Mom ad in

Parking Frenzy

Voila bull Super Mom started climbing up on iStore rankings

Other must haversquos

Great screenshots Share buttons

Notifications and Alerts Rate Me button

Summary 1 Your app is your marketing Your marketing

is not your app 2 Listen to consumers They will tell you

what they want Build the app for them ndash not for yourself

3 Donrsquot spend money on advertising Itrsquos a waste

4 Be obsessed by Ratings They matter like hell

5 Let consumer market your app via viral channels

6 Update like mad Each update is a marketing event (Updates and notifications)

7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)

May the WIN be with you

Connect with me

e-mail - alokrodinhoodcom

Facebook -

facebookcomrodinhood

Twitter - rodinhood

My social network for anyone

enterprising

therodinhoodscom

Blogs and articles written

Presentations ndash

httpslidesharenetrodinhood

4 Make fixes Douse fires In lightning speed

5 Listen to chatter

6 Reply back amp pat your users on their backs

7 Watch country ranks and their correlations

8 Donrsquot advertise

bull Unless you have a + ROI LTV

9 Update Update Update

bull Parking Frenzy became 1 free app on iStore

bull We realized that the app was being played and lsquo viraled rsquo amongst female tween audiences

bull It was logical therefore for us to promote our best girls app to this tween girl audience

10 Cross Market like hell

Our 2 app on iTunes Store was promoted in Parking Frenzy

Super Mom app Super Mom ad in

Parking Frenzy

Voila bull Super Mom started climbing up on iStore rankings

Other must haversquos

Great screenshots Share buttons

Notifications and Alerts Rate Me button

Summary 1 Your app is your marketing Your marketing

is not your app 2 Listen to consumers They will tell you

what they want Build the app for them ndash not for yourself

3 Donrsquot spend money on advertising Itrsquos a waste

4 Be obsessed by Ratings They matter like hell

5 Let consumer market your app via viral channels

6 Update like mad Each update is a marketing event (Updates and notifications)

7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)

May the WIN be with you

Connect with me

e-mail - alokrodinhoodcom

Facebook -

facebookcomrodinhood

Twitter - rodinhood

My social network for anyone

enterprising

therodinhoodscom

Blogs and articles written

Presentations ndash

httpslidesharenetrodinhood

5 Listen to chatter

6 Reply back amp pat your users on their backs

7 Watch country ranks and their correlations

8 Donrsquot advertise

bull Unless you have a + ROI LTV

9 Update Update Update

bull Parking Frenzy became 1 free app on iStore

bull We realized that the app was being played and lsquo viraled rsquo amongst female tween audiences

bull It was logical therefore for us to promote our best girls app to this tween girl audience

10 Cross Market like hell

Our 2 app on iTunes Store was promoted in Parking Frenzy

Super Mom app Super Mom ad in

Parking Frenzy

Voila bull Super Mom started climbing up on iStore rankings

Other must haversquos

Great screenshots Share buttons

Notifications and Alerts Rate Me button

Summary 1 Your app is your marketing Your marketing

is not your app 2 Listen to consumers They will tell you

what they want Build the app for them ndash not for yourself

3 Donrsquot spend money on advertising Itrsquos a waste

4 Be obsessed by Ratings They matter like hell

5 Let consumer market your app via viral channels

6 Update like mad Each update is a marketing event (Updates and notifications)

7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)

May the WIN be with you

Connect with me

e-mail - alokrodinhoodcom

Facebook -

facebookcomrodinhood

Twitter - rodinhood

My social network for anyone

enterprising

therodinhoodscom

Blogs and articles written

Presentations ndash

httpslidesharenetrodinhood

6 Reply back amp pat your users on their backs

7 Watch country ranks and their correlations

8 Donrsquot advertise

bull Unless you have a + ROI LTV

9 Update Update Update

bull Parking Frenzy became 1 free app on iStore

bull We realized that the app was being played and lsquo viraled rsquo amongst female tween audiences

bull It was logical therefore for us to promote our best girls app to this tween girl audience

10 Cross Market like hell

Our 2 app on iTunes Store was promoted in Parking Frenzy

Super Mom app Super Mom ad in

Parking Frenzy

Voila bull Super Mom started climbing up on iStore rankings

Other must haversquos

Great screenshots Share buttons

Notifications and Alerts Rate Me button

Summary 1 Your app is your marketing Your marketing

is not your app 2 Listen to consumers They will tell you

what they want Build the app for them ndash not for yourself

3 Donrsquot spend money on advertising Itrsquos a waste

4 Be obsessed by Ratings They matter like hell

5 Let consumer market your app via viral channels

6 Update like mad Each update is a marketing event (Updates and notifications)

7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)

May the WIN be with you

Connect with me

e-mail - alokrodinhoodcom

Facebook -

facebookcomrodinhood

Twitter - rodinhood

My social network for anyone

enterprising

therodinhoodscom

Blogs and articles written

Presentations ndash

httpslidesharenetrodinhood

7 Watch country ranks and their correlations

8 Donrsquot advertise

bull Unless you have a + ROI LTV

9 Update Update Update

bull Parking Frenzy became 1 free app on iStore

bull We realized that the app was being played and lsquo viraled rsquo amongst female tween audiences

bull It was logical therefore for us to promote our best girls app to this tween girl audience

10 Cross Market like hell

Our 2 app on iTunes Store was promoted in Parking Frenzy

Super Mom app Super Mom ad in

Parking Frenzy

Voila bull Super Mom started climbing up on iStore rankings

Other must haversquos

Great screenshots Share buttons

Notifications and Alerts Rate Me button

Summary 1 Your app is your marketing Your marketing

is not your app 2 Listen to consumers They will tell you

what they want Build the app for them ndash not for yourself

3 Donrsquot spend money on advertising Itrsquos a waste

4 Be obsessed by Ratings They matter like hell

5 Let consumer market your app via viral channels

6 Update like mad Each update is a marketing event (Updates and notifications)

7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)

May the WIN be with you

Connect with me

e-mail - alokrodinhoodcom

Facebook -

facebookcomrodinhood

Twitter - rodinhood

My social network for anyone

enterprising

therodinhoodscom

Blogs and articles written

Presentations ndash

httpslidesharenetrodinhood

8 Donrsquot advertise

bull Unless you have a + ROI LTV

9 Update Update Update

bull Parking Frenzy became 1 free app on iStore

bull We realized that the app was being played and lsquo viraled rsquo amongst female tween audiences

bull It was logical therefore for us to promote our best girls app to this tween girl audience

10 Cross Market like hell

Our 2 app on iTunes Store was promoted in Parking Frenzy

Super Mom app Super Mom ad in

Parking Frenzy

Voila bull Super Mom started climbing up on iStore rankings

Other must haversquos

Great screenshots Share buttons

Notifications and Alerts Rate Me button

Summary 1 Your app is your marketing Your marketing

is not your app 2 Listen to consumers They will tell you

what they want Build the app for them ndash not for yourself

3 Donrsquot spend money on advertising Itrsquos a waste

4 Be obsessed by Ratings They matter like hell

5 Let consumer market your app via viral channels

6 Update like mad Each update is a marketing event (Updates and notifications)

7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)

May the WIN be with you

Connect with me

e-mail - alokrodinhoodcom

Facebook -

facebookcomrodinhood

Twitter - rodinhood

My social network for anyone

enterprising

therodinhoodscom

Blogs and articles written

Presentations ndash

httpslidesharenetrodinhood

9 Update Update Update

bull Parking Frenzy became 1 free app on iStore

bull We realized that the app was being played and lsquo viraled rsquo amongst female tween audiences

bull It was logical therefore for us to promote our best girls app to this tween girl audience

10 Cross Market like hell

Our 2 app on iTunes Store was promoted in Parking Frenzy

Super Mom app Super Mom ad in

Parking Frenzy

Voila bull Super Mom started climbing up on iStore rankings

Other must haversquos

Great screenshots Share buttons

Notifications and Alerts Rate Me button

Summary 1 Your app is your marketing Your marketing

is not your app 2 Listen to consumers They will tell you

what they want Build the app for them ndash not for yourself

3 Donrsquot spend money on advertising Itrsquos a waste

4 Be obsessed by Ratings They matter like hell

5 Let consumer market your app via viral channels

6 Update like mad Each update is a marketing event (Updates and notifications)

7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)

May the WIN be with you

Connect with me

e-mail - alokrodinhoodcom

Facebook -

facebookcomrodinhood

Twitter - rodinhood

My social network for anyone

enterprising

therodinhoodscom

Blogs and articles written

Presentations ndash

httpslidesharenetrodinhood

bull Parking Frenzy became 1 free app on iStore

bull We realized that the app was being played and lsquo viraled rsquo amongst female tween audiences

bull It was logical therefore for us to promote our best girls app to this tween girl audience

10 Cross Market like hell

Our 2 app on iTunes Store was promoted in Parking Frenzy

Super Mom app Super Mom ad in

Parking Frenzy

Voila bull Super Mom started climbing up on iStore rankings

Other must haversquos

Great screenshots Share buttons

Notifications and Alerts Rate Me button

Summary 1 Your app is your marketing Your marketing

is not your app 2 Listen to consumers They will tell you

what they want Build the app for them ndash not for yourself

3 Donrsquot spend money on advertising Itrsquos a waste

4 Be obsessed by Ratings They matter like hell

5 Let consumer market your app via viral channels

6 Update like mad Each update is a marketing event (Updates and notifications)

7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)

May the WIN be with you

Connect with me

e-mail - alokrodinhoodcom

Facebook -

facebookcomrodinhood

Twitter - rodinhood

My social network for anyone

enterprising

therodinhoodscom

Blogs and articles written

Presentations ndash

httpslidesharenetrodinhood

Our 2 app on iTunes Store was promoted in Parking Frenzy

Super Mom app Super Mom ad in

Parking Frenzy

Voila bull Super Mom started climbing up on iStore rankings

Other must haversquos

Great screenshots Share buttons

Notifications and Alerts Rate Me button

Summary 1 Your app is your marketing Your marketing

is not your app 2 Listen to consumers They will tell you

what they want Build the app for them ndash not for yourself

3 Donrsquot spend money on advertising Itrsquos a waste

4 Be obsessed by Ratings They matter like hell

5 Let consumer market your app via viral channels

6 Update like mad Each update is a marketing event (Updates and notifications)

7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)

May the WIN be with you

Connect with me

e-mail - alokrodinhoodcom

Facebook -

facebookcomrodinhood

Twitter - rodinhood

My social network for anyone

enterprising

therodinhoodscom

Blogs and articles written

Presentations ndash

httpslidesharenetrodinhood

Voila bull Super Mom started climbing up on iStore rankings

Other must haversquos

Great screenshots Share buttons

Notifications and Alerts Rate Me button

Summary 1 Your app is your marketing Your marketing

is not your app 2 Listen to consumers They will tell you

what they want Build the app for them ndash not for yourself

3 Donrsquot spend money on advertising Itrsquos a waste

4 Be obsessed by Ratings They matter like hell

5 Let consumer market your app via viral channels

6 Update like mad Each update is a marketing event (Updates and notifications)

7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)

May the WIN be with you

Connect with me

e-mail - alokrodinhoodcom

Facebook -

facebookcomrodinhood

Twitter - rodinhood

My social network for anyone

enterprising

therodinhoodscom

Blogs and articles written

Presentations ndash

httpslidesharenetrodinhood

Other must haversquos

Great screenshots Share buttons

Notifications and Alerts Rate Me button

Summary 1 Your app is your marketing Your marketing

is not your app 2 Listen to consumers They will tell you

what they want Build the app for them ndash not for yourself

3 Donrsquot spend money on advertising Itrsquos a waste

4 Be obsessed by Ratings They matter like hell

5 Let consumer market your app via viral channels

6 Update like mad Each update is a marketing event (Updates and notifications)

7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)

May the WIN be with you

Connect with me

e-mail - alokrodinhoodcom

Facebook -

facebookcomrodinhood

Twitter - rodinhood

My social network for anyone

enterprising

therodinhoodscom

Blogs and articles written

Presentations ndash

httpslidesharenetrodinhood

Summary 1 Your app is your marketing Your marketing

is not your app 2 Listen to consumers They will tell you

what they want Build the app for them ndash not for yourself

3 Donrsquot spend money on advertising Itrsquos a waste

4 Be obsessed by Ratings They matter like hell

5 Let consumer market your app via viral channels

6 Update like mad Each update is a marketing event (Updates and notifications)

7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)

May the WIN be with you

Connect with me

e-mail - alokrodinhoodcom

Facebook -

facebookcomrodinhood

Twitter - rodinhood

My social network for anyone

enterprising

therodinhoodscom

Blogs and articles written

Presentations ndash

httpslidesharenetrodinhood

May the WIN be with you

Connect with me

e-mail - alokrodinhoodcom

Facebook -

facebookcomrodinhood

Twitter - rodinhood

My social network for anyone

enterprising

therodinhoodscom

Blogs and articles written

Presentations ndash

httpslidesharenetrodinhood

Connect with me

e-mail - alokrodinhoodcom

Facebook -

facebookcomrodinhood

Twitter - rodinhood

My social network for anyone

enterprising

therodinhoodscom

Blogs and articles written

Presentations ndash

httpslidesharenetrodinhood