"App Innovation and Incubation Centres" by Savania Chinamaringa
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----------Rebooting the EU App Economy --------- App - Innovation & Incubation Centres Savania Chinamaringa Fraunhofer Heinrich Hertz Institute, Berlin @SavaniaC www.savania- china.com 13 November 2013
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Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013
Transcript of "App Innovation and Incubation Centres" by Savania Chinamaringa
----------Rebooting the EU App Economy ---------
App - Innovation & Incubation Centres
Savania ChinamaringaFraunhofer Heinrich Hertz Institute,Berlin@SavaniaC
www.savania-china.com 13 November 2013
The Challenges:
A Complex Market
Funding /Investment
High risk -Rate of failure = 90%?
12 Currencies/Uncertain investment market
24 Official Languages
Low concentration ratio = multi-platforms
Android
BlackBerry
i-OSWindows
Other
0
50
100
Market-share of 2 main platforms - EU5* & USA
The Challenges:
EU5
USA
82 84 86 88 90 92 94
Android
BlackBerry
i-OSWindows
Other
0
50
100
Sept 2013
Source: Kantar
* Germany, Great Britain, France, Italy, Spain
ItalyUSA
Sept 2012
Multi-platform Example:
What’s Needed:
Business Skills Funding/Investment[easy access]
Technical Skills[Diverse]
Access a complex EU market and saturated
global market
Minimize risk levels for investors and enhance
success chances for entrepreneurs and
start-ups
To develop apps for a complex EU market and a more diverse
range platforms
The Solution:
Business Skills Funding/Investment[easy access]
Technical Skills[Diverse]
IICsApps
Innovation& Incubation
Centres
The Solution:
Provide Entrepreneurs and/or Developers with
Technical Skills[Diverse]
Business Development Skills
Target Market Segment for testing
Apps
University-Based ICCs
How it works:
How it works: Business Model:
How it works: Implementation
Country Coordinator
Advisory Group
IIC Coordinator
App Development Project Teams
How it works: Sustainability
Capital Set-up & Running Costs
Significantly low – universities already have space and resources
Manageable – students don’t expect to be highly paid for
gaining work experience
Pre-agreed Equity Buy Back
Long run
Why it works:
Winner How App Developers /Entrepreneurs
- Access to business development and marketing skills - Access to technical (coding) skills - Can develop and test their ideas at low risk and low cost - Learning environment enables innovation and experimentation - High chance of accessing funding
Investors (includes EC, governments, private, VC, Angel investors etc)
- Reduced investment risk because the can only fund tried and tested ideas
- Opportunity to invest in Apps and human capital (can bring along students who’d supported the App development and testing)
- Access to a broader community of developers that they may not currently access
University/College Students
- Great opportunity to gain practical experience and use their business and/or technical skills
- Great opportunity for meeting future employers and business partners (entrepreneurs and investors)
- Environment that natures creativity, innovation and experimentation
- Opportunity to create their own app ideas and test them Universities/Colleges - Practical/work-experience for their students
- Insight and research data and information (from trials, testing etc. Even failed Apps provide great learning material
- Potential for capital funding and equipment (from investors, successful start-ups, governments etc)
National/Regional Economies
- Creation of value and business growth - Job creation
Winners
Why it works: Losers
?Thank You:
Savania Chinamaringa
@SavaniaC
www.savania-china.com
