App Event Optimization (AEO)...AEOWvHQ 2 Wv: AEO,z ?L Cost per conversion )Ay*B[ ROI H `n\ MAI pKPI:...
Transcript of App Event Optimization (AEO)...AEOWvHQ 2 Wv: AEO,z ?L Cost per conversion )Ay*B[ ROI H `n\ MAI pKPI:...
App Event Optimization (AEO) ����
AEOWvHQ
2
Wv: AEO,z�?L�Cost per conversion�)Ay*B[�ROI�H�`n\��MAI
�p KPI: Conversions, Cost per conversion, ROI Rp KPI: Installs, CPI
7(h A (WD) 7(h B (Wv)m}bO 8]1o|
Wv C�3UWv
%| AE��
��H; 8]1o|8]��w�t��:0v]�
z�I�c X�'`1.d�e^ K�x]��p�uid���
$�{�>5]`2�rP (- �6��<�)��qa Gl4�_�
Z� k�Z�
�f
=�f
�f#��- :/N�j@SV -l4 $1500/NJ�!��"9�!jV -l4 $1000
C� Even splitI~ 7.
7(�]FNK�`+Y@s�7(gM�
T�7(h&E��7(�
AEO
3
3'] A (N>) 3'] B (Nj)bpWH 4R-co
Nj =�/LNj
$o <?��
��B7 4R-co4R wk�yhsy6,jRx
m�CrX O�&U1*Y�ZS E�lRw�d�i^Y��x
#�n�:1RU.�fI ()�y2vy8�)t�eV�Aa0�T�
Q� `�Q�
t[
9t[
t["�)�:+G�_;JM -a0 $1500+GD� �y!5y _M -a0 $1000
=� Even splitCq 7*
3'�R@GE�U(P;gu3'\F�
K�3']%?��3'�
AEO
4
3'] A (N>) 3'] B (Nj)bpWH 4R-co
Nj =�/LNj
$o <?��
��B7 4R-co4R wk�yhsy6,jRx
m�CrX O�&U1*Y�ZS E�lRw�d�i^Y��x
#�n�:1RU.�fI ()�y2vy8�)t�eV�Aa0�T�
Q� `�Q�
t[
9t[
t["�)�:+G�_;JM -a0 $1500+GD� �y!5y _M -a0 $1000
=� Even splitCq 7*
3'�R@GE�U(P;gu3'\F�
K�3']%?��3'�
AEO
5
3'] A (N>) 3'] B (Nj)bpWH 4R-co
Nj =�/LNj
$o <?��
��B7 4R-co4R wk�yhsy6,jRx
m�CrX O�&U1*Y�ZS E�lRw�d�i^Y��x
#�n�:1RU.�fI ()�y2vy8�)t�eV�Aa0�T�
Q� `�Q�
t[
9t[
t["�)�:+G�_;JM -a0 $1500+GD� �y!5y _M -a0 $1000
=� Even splitCq 7*
3'�R@GE�U(P;gu3'\F�
K�3']%?��3'�
AEO
6
/ z^
2RBb<_P<_�z��y~F“z^”<_��2RBb<_N04 eb�y~F“v�”<_��2RBd�V.H��{x_�y~F“>3x_”<_��
;,k A (ZG) ;,k B (Zx)p�dS <_5q�
Zx E�7XZx
)� DI�"
�"L? <_5q�<_��z��v��>3x_�
|"M�f [�+b11g�h` O�{_��r wlg���
(�}�B9_b6�tT (/$�:��@�)��sc�Ko8�a�
]� n!]�
�i
A�i
�i'�/$:2R#mCUY -o8 $15002RN�%��&=�%mY -o8 $1000
E� Even splitM� 71
;,�_JRO�b-\Cu�;,jQ�
W�;,k*I��;,�
AEO
7
/ lR
3'^ A (N>) 3'^ B (Nk)cqXH 4S-dp
Nk =�/LNk
$p <?��
��B7 4S-dp4S xl�zitz6,kSy
n�CsY O�&V1*Z�[T E�mSx�e�j_Z��y
#�o�:1SV.�gI ()�z2wz8�)u�fW�Ab0�U�
Q� a�Q�
u\
9u\
u\"�)�:+G�`;JM -b0 $1500+GD� �z!5z `M -b0 $1000
=� Even splitCr 7*
3'�S@GE�V(P;hv3']F�
K�3'^%?��3'�
AEO
8
/ y\
B <vA��q�wke����Xx+�*6 Ac3NP9,h�`e����
9,j A (XF) 9,j B (Xx)o~bR :]2p}
Xx E�4VXx
(} DG�!
�!J> :]2p}:]��y��u��=1x]�
{!K�d Y�+`1/e�f^ M�z]��q�wke���
'�|�A7]`3�sS (.#�8��?�)��ra�In5�_�
[� m�[�
�g
@�g
�g&�.#:0Q"lCTW -n5 $15000QL�$��%;�$lW -n5 $1000
E� Even splitK� 7/
9,�]HQM�`-ZCt�9,iO�
U�9,j)G��9,�
AEO
9
C.w A (fT) C.w B (f�)��o^ Dj:��
f� R�>cf�
)� QU�"
�"XI Dj:��Dj�������H9�j�
�"Y�q g�-m17r�sk [��j��� �yr���
(���N@jm;��` (4$�A��L�)���n�W|?�l�
i� {!i�
�t
M�t
�t'��4$:8]#zPae -|? $15008]Z�% �&E�%ze -|? $1000
R� Even splitY� 77
C.�jV][�m2hP��C.u\�
b�C.w*U��C.�
O�G�3���v1<��8d1�}1� S6�/���v1<��8�_F��J=�5�0����f�����,mf����~K+px]Bc�x]�
AEO
10
3'] A (N>) 3'] B (Nj)bpWH 4R-co
Nj =�/LNj
$o <?��
��B7 4R-co4R wk�yhsy6,jRx
m�CrX O�&U1*Y�ZS E�lRw�d�i^Y��x
#�n�:1RU.�fI ()�y2vy8�)t�eV�Aa0�T�
Q� `�Q�
t[
9t[
t["�)�:+G�_;JM -a0 $1500+GD� �y!5y _M -a0 $1000
=� Even splitCq 7*
3'�R@GE�U(P;gu3'\F�
K�3']%?��3'�
AEO
11
3'] A (N>) 3'] B (Nj)bpWH 4R-co
Nj =�/LNj
$o <?��
��B7 4R-co4R wk�yhsy6,jRx
m�CrX O�&U1*Y�ZS E�lRw�d�i^Y��x
#�n�:1RU.�fI ()�y2vy8�)t�eV�Aa0�T�
Q� `�Q�
t[
9t[
t["�)�:+G�_;JM -a0 $1500+GD� �y!5y _M -a0 $1000
=� Even splitCq 7*
3'�R@GE�U(P;gu3'\F�
K�3']%?��3'�
AEO
12
3'] A (N>) 3'] B (Nj)bpWH 4R-co
Nj =�/LNj
$o <?��
��B7 4R-co4R wk�yhsy6,jRx
m�CrX O�&U1*Y�ZS E�lRw�d�i^Y��x
#�n�:1RU.�fI ()�y2vy8�)t�eV�Aa0�T�
Q� `�Q�
t[
9t[
t["�)�:+G�_;JM -a0 $1500+GD� �y!5y _M -a0 $1000
=� Even splitCq 7*
3'�R@GE�U(P;gu3'\F�
K�3']%?��3'�
AEO
13
3'] A (N>) 3'] B (Nj)bpWH 4R-co
Nj =�/LNj
$o <?��
��B7 4R-co4R wk�yhsy6,jRx
m�CrX O�&U1*Y�ZS E�lRw�d�i^Y��x
#�n�:1RU.�fI ()�y2vy8�)t�eV�Aa0�T�
Q� `�Q�
t[
9t[
t["�)�:+G�_;JM -a0 $1500+GD� �y!5y _M -a0 $1000
=� Even splitCq 7*
3'�R@GE�U(P;gu3'\F�
K�3']%?��3'�
AEO
Retention Optimization (RO)����
ROSrDM
15
Sr: RO) Day 2Z-;H�Cost per 2 day retention�&=t'>W�ROI�D{]kX�MAI
�m KPI: 2 day retention, Cost per 2 day retention, ROI Nm KPI: Installs, CPI, 7 day retention, Cost per 7 day retention
4%e A (S@) 4%e B (Sr)jx_K 5Y.lw
Sr ?�0QSr
"w =A��
��D75Y.lw Z-W
u�Ez` T�$]1+ Day 2a�b[ G�sY��m�qfa���
! v�:2Y]/�oL (*��3~�8�)|�n^�Ci1�\�
V� h�V�
|c
9|c
|c �*�:,J�g<OR -i1 $1500,JF����6��gR -i1 $1000
?� Even splitEy 7+
4%�YBJG�](U<p}4%dI�
P�4%e#A��4%�
RO
16
0$[ A (J:) 0$[ B (Jg)`lUD 1O*ak
Jg 9�,HJg
!k 8; �
�>31O*ak P)N
i�?nV K�#S1' Day 2W�XQ A�hOr�b�f\W��s
�j�6.OS+�dE (&�t/qt4�)o�cT=_-�R�
M� ^�M�
oY
5oY
oY���&�:(C�]7FI -_- $1500(C@��t�2t�]I -_- $1000
9� Even split?m 7'
0$�O<CA�S%L7ep0$ZB�
G�0$[";��0$�
RO
17
0$[ A (J:) 0$[ B (Jg)`lUD 1O*ak
Jg 9�,HJg
!k 8; �
�>31O*ak P)N
i�?nV K�#S1' Day 2W�XQ A�hOr�b�f\W��s
�j�6.OS+�dE (&�t/qt4�)o�cT=_-�R�
M� ^�M�
oY
5oY
oY���&�:(C�]7FI -_- $1500(C@��t�2t�]I -_- $1000
9� Even split?m 7'
0$�O<CA�S%L7ep0$ZB�
G�0$[";��0$�
RO
18
0$[ A (J:) 0$[ B (Jg)`lUD 1O*ak
Jg 9�,HJg
!k 8; �
�>31O*ak P)N
i�?nV K�#S1' Day 2W�XQ A�hOr�b�f\W��s
�j�6.OS+�dE (&�t/qt4�)o�cT=_-�R�
M� ^�M�
oY
5oY
oY���&�:(C�]7FI -_- $1500(C@��t�2t�]I -_- $1000
9� Even split?m 7'
0$�O<CA�S%L7ep0$ZB�
G�0$[";��0$�
RO
19
0$[ A (J:) 0$[ B (Jg)`lUD 1O*ak
Jg 9�,HJg
!k 8; �
�>31O*ak P)N
i�?nV K�#S1' Day 2W�XQ A�hOr�b�f\W��s
�j�6.OS+�dE (&�t/qt4�)o�cT=_-�R�
M� ^�M�
oY
5oY
oY���&�:(C�]7FI -_- $1500(C@��t�2t�]I -_- $1000
9� Even split?m 7'
0$�O<CA�S%L7ep0$ZB�
G�0$[";��0$�
RO
20
0$[ A (J:) 0$[ B (Jg)`lUD 1O*ak
Jg 9�,HJg
!k 8; �
�>31O*ak P)N
i�?nV K�#S1' Day 2W�XQ A�hOr�b�f\W��s
�j�6.OS+�dE (&�t/qt4�)o�cT=_-�R�
M� ^�M�
oY
5oY
oY���&�:(C�]7FI -_- $1500(C@��t�2t�]I -_- $1000
9� Even split?m 7'
0$�O<CA�S%L7ep0$ZB�
G�0$[";��0$�
RO
21
6)g A (TB) 6)g B (Tt)ly_N 7Y/mx
Tt A�1RTt
%x @C��
��F:7Y/mx Z.X
v�G{a U�(]1, Day 2b�c[ I�uY��n�shb���
$ w�=4Y]0�pO (+ �5��;�)}�o^Ek2�\�
W� j�W�
}d
<}d
}d#��+ :-M�i?PS -k2 $1500-MH�!�"8�!iS -k2 $1000
A� Even splitGz 7,
6)�YDMI�]*V?q~6)fK�
Q�6)g&C��6)�
>�9r=��n�shb��|�Tt(�'3�=`0JL6)e�]b��|�
RO
22
@+u A (bP) @+u B (b�)~�mZ Ag7��
b� N�;_b�
&� MQ��
��TEAg7�� h6f
��U�o c�*k14 Day 2p�qi W��g�����wp���
%���J=gk8��\ (1!�>��H�)���l�Sz<�j�
e� y�e�
�r
I�r
�r$�1!:5Y xL]a -z< $15005YV�"��#B�"xa -z< $1000
N� Even splitU� 74
@+�gRYW�k/dL��@+sX�
^�@+u'Q��@+�
K�D�0���t.9��5`.�{.��O3�,��t.9��5�[C�}F:�2�-����b�����)kb��� |G(nvY?_�vY�
RO
23
0$[ A (J:) 0$[ B (Jg)`lUD 1O*ak
Jg 9�,HJg
!k 8; �
�>31O*ak P)N
i�?nV K�#S1' Day 2W�XQ A�hOr�b�f\W��s
�j�6.OS+�dE (&�t/qt4�)o�cT=_-�R�
M� ^�M�
oY
5oY
oY���&�:(C�]7FI -_- $1500(C@��t�2t�]I -_- $1000
9� Even split?m 7'
0$�O<CA�S%L7ep0$ZB�
G�0$[";��0$�
RO
24
0$[ A (J:) 0$[ B (Jg)`lUD 1O*ak
Jg 9�,HJg
!k 8; �
�>31O*ak P)N
i�?nV K�#S1' Day 2W�XQ A�hOr�b�f\W��s
�j�6.OS+�dE (&�t/qt4�)o�cT=_-�R�
M� ^�M�
oY
5oY
oY���&�:(C�]7FI -_- $1500(C@��t�2t�]I -_- $1000
9� Even split?m 7'
0$�O<CA�S%L7ep0$ZB�
G�0$[";��0$�
RO
25
0$[ A (J:) 0$[ B (Jg)`lUD 1O*ak
Jg 9�,HJg
!k 8; �
�>31O*ak P)N
i�?nV K�#S1' Day 2W�XQ A�hOr�b�f\W��s
�j�6.OS+�dE (&�t/qt4�)o�cT=_-�R�
M� ^�M�
oY
5oY
oY���&�:(C�]7FI -_- $1500(C@��t�2t�]I -_- $1000
9� Even split?m 7'
0$�O<CA�S%L7ep0$ZB�
G�0$[";��0$�
RO
26
0$[ A (J:) 0$[ B (Jg)`lUD 1O*ak
Jg 9�,HJg
!k 8; �
�>31O*ak P)N
i�?nV K�#S1' Day 2W�XQ A�hOr�b�f\W��s
�j�6.OS+�dE (&�t/qt4�)o�cT=_-�R�
M� ^�M�
oY
5oY
oY���&�:(C�]7FI -_- $1500(C@��t�2t�]I -_- $1000
9� Even split?m 7'
0$�O<CA�S%L7ep0$ZB�
G�0$[";��0$�
RO