Mobile App Development Services By A Leading Mobile App Development Company
App Development
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Transcript of App Development
“We wander for distraction,But travel for fulfillment”
GOALS
-Robust Social Presence-Favorable App Store Ratings
-From Good to Great-$1M/month by year’s end
Existing APPs
APPs aTz travel Tripcase Expedia
Hotel Booking Yes Yes Yes
Ticket Booking Yes Yes Yes
Car Rental Yes Yes Yes
Holiday Activity Yes Yes Yes
Travel Documentation Yes Yes No
Local Assistance Yes No No
Multi-lingual Yes Yes No
Maps On the Go Yes No No
Famous Lookouts Yes No No
Manage Photos Yes Yes No
Customized Itinerary Yes No No
Competitors
Helpful Statistics
Take us with you
a single place for all your trips
aTz Travel-caters to local
languages-customizes mode
of transport
plan it with us-premium hotels to budget lodges
-customized itinerary-Local guide services
-self drive car rental-unifies google maps
-customizes travel
food-pops out nearby restaurants-adapts to your food habits-reminds you exotic places on the go
manage your trips
-organize your travel-customized albums
-keeps your travel document
Call the
locals
-local services instantly-resolves travel issues
sneak into market strategy
revenue model-In-app Ads
-Free premium services-allows easy integration
find your niche
-target audience-engage beta-testers
-be unique and exclusive
-Budget Backpackers-Spontaneous Wanderer
-Pre-planned Traveler-Big Spender-Adventurer
What gives us an edge?
-Local Assistance-Customized Itinerary
-Famous Lookouts Suggestions
Privileges
-Frequent Travelers get upgrades-Early bird schemes allow discounts
-Complimentary Tickets*
*Terms and Conditions apply(Only after 3 international travels/year)
“Welcome to Barcelona! View your free in-app walking guide here - we’ll show you the sites!”
“Wondering what to do next? See our list of top activities for Paris, France”
“Don’t forget - you’re booked for the 10:00am Tower of London tour”
“Join our Gold Club for exclusive access to the best hotels and dining across the globe!”
“You’ve always wanted to skydive - now is the time! Chiang Mai Skydiving is just 3 miles away!”
Lucrative Taglines…
REVIEWS
-analyze reviews of similar apps-get insight of their loopholes
-fix the errors
market research
-best advisor-helps with pricing
-use leader-board for best apps
design-hire a designer
-coherent design-stunning visual asset
How we make money?
- Advertisements(Admob &iAds)-Cost per install
-Sponsorship by related companies
Our collaborators
Access Level and Benefits
-Pre-Viewer, Uploader,Co-Owner-Regularization of Income-Benefits to share-holders
- Premium Benefits
Go online!!!
-Blogs and Websites are resourceful-Provide links for support and
social media-Promotional video and reviews
should be highlighted-App and website must be coherent
-A banner campaign on social media-Declaration of early bird privileges
-Convincing Notifications
MUSTs-before the launch day
Promotion and Social MediaLike . Share . Comment
The Launch
-App developers should understand the trend-Dec-Feb seems the best time
user retention-retention is the key to app success
-push notifications-make the users your marketers
-find your “viral” aspects
Feedback and Customer Engagement
-Customer should be able to contact easily-Try to look after unhappy customers-Try to answer them and solve issues
-Encourage them to give feedback
RECAP
The App PLAN
Development Marketing
DISCLAIMER
Presentation by:-Asimanshu Das
NIT,Rourkela
MARKETING INTERNSHIPPROF. SAMEER MATHUR
IIM,LUCKNOW