App Data Room - Sales Enablement Discussion - Twin Cities HUG Feb 2016
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Transcript of App Data Room - Sales Enablement Discussion - Twin Cities HUG Feb 2016
1
#TCHUGSales Enablement
2Who am I?Matt Greener
- More than 15 years as a marketing executive and consultant to businesses and entrepreneurs.
- Marketing Director at App Data Room.
3Why we do what we do
Mobile sales enablement platform.
Enhanced end-to-end customer experience.
Unite sales and marketing teams toward common goals.
HubSpot Connect Featured Integration.
4Expected experience
5Actual experience
6Factors affecting experience
Content, files, materials
Brand and image
Follow-up
Time
Messaging/communication
7How to align sales & marketingInternally
Make communication a priority
Agree on the targeted buyer
Define what constitutes a lead
Seat teams together, physically
Plan together
8How to align sales & marketingExternally
Types of content for your audience
Provide a consistent experience
Have a follow-up process
Multiple touch points - Single source of truth
Web, PDFs, Videos, Presentations, Interactive HTML5, etc. Discover what is needed by feeling their pain.
Don’t forget communication!
9Everyone wins
If you work alone
Your clients and customers
If you work in a global enterprise
If you work with a small team
