Aporte Trends | Aliwton Carvalho
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Transcript of Aporte Trends | Aliwton Carvalho
Cannes2016
Telecurso
63oCannes Lions
Filmes
Criatividade
8 dias
Lions HealthLions Innovation+
43 milinscrições
24categorias
filmcyber print
outdoor
creative effectiveness
designdigital craft
directfilm craft
glass
gp for goodintegrated
mediamobile
pr
product designpromo&activation
radiotitanium
entertainmententertainment for music
healthpharma
innovation
creative data
387jurados
645palestrantes
13,5mil delegados
2.804inscrições90leões10ouro22prata58
bronzeAlmap
Agency of The Year
Cannes Lions this year saw the ad
industry expanding its creative capabilities.
“There’s never been so many channels or points of
interactions, or agencies working on various parts of
that. (…) It’s important to make sure the brand experience does
not get fragmented.”Keith Weed, CMO Unilever
NYT: Google and Facebook together
took nearly two-thirds of the $60 billion online advertising
market in 2015.
Facebook and the advertising industry
were becoming increasingly difficult
to separate.
“We now operate in an industry where there’s such blurred
lines between what is PR, what is media, what is creative.”
Nick Waters, Media Lions jury president
Artificial intelligence has caught the public’s imagination in 2016 as
technological reality begins to catch up with sci-fi fantasy. This
was equally true at Cannes, as judges rewarded projects that made creative use of machine
learning and artificial intelligence.
"“The best cyber work is work where you don’t even
see the technology, it becomes invisible … it’s
like magic.”Chloe Gottlieb, Cyber Lions jury president
FIM