mHealth Israel_Ralf Jahns_Research2Guidance_The EU Countries’ mHealth App Market Ranking 2015
APONJON mHealth Service of Bangladesh 160 million people in Bangladesh.
-
Upload
shaun-evett -
Category
Documents
-
view
220 -
download
4
Transcript of APONJON mHealth Service of Bangladesh 160 million people in Bangladesh.
APONJON mHealth Service of Bangladesh
160 million people in Bangladesh
Bangladesh has made significant progress in health care over two decades
1990
2000
1995
2005
2012
1990
2000
1995
2005
2012
MDG 4Reduction
of child mortality
MDG 5Reduction
of maternal mortality
800
400
194
99
63
38
Did you know?Bangladesh has made significant progress in health care, however, still
1 woman dies every hour from pregnancy related complications
15 infants die every hour for complication within 2 days of birth
Only one in four mothers have at least 4 antenatal care Visit
Only one in three mothers have delivery attended by medically trained person
One in Four Women does not follow exclusive breast-feeding for first six months
BDHS, 2011, BNC, 2010
Where do we want to reach?
Reach Millennium Development Goal 4
Reach Millennium Development Goal 5
How do we act?
Social Enterprise
Models
A Social enterprise which promotes ‘access to information and knowledge’ using ICT
Dnet
Innovations in Education
Lift in Livelihood
Inclusive Health Care
Social Accountability
IID
Research Unit
Dnet’s work area…
Aponjon – The Service
Mobile based
Health information service
For expecting mothers
And new mothers
Target Audience
Mobile Phone Penetration
Mobile Phone Penetration
97% of Bangladesh is covered with mobile network
We reach them through Mobile Phones…
Operators under coverage currently
Core Service
Expectant women/new mothers register for service
User receives 2 & gatekeeper receives
1 health related messages wkly
Husband or mother-law receives 1 message wkly
• leading to improved in health knowledge, behaviors and outcomes
Messages will provide critical life-saving information
“I know you want to keep your baby
healthy. Your baby needs an
immunization this week to stay
healthy, available free at all clinics”
Voice and Text
Registration is easy….
Registration process
self registration by SMS, IVR or call
center
assisted by Facilities or Community Agents
Aponjon Call Centre
Any one can call the number
16227 & press 1 to talk to the Aponjon Call Center agent for registration, information & solution
How are we helping them?
Taking Care for themselves
Dispelling myth & misconception
Preparation for Emergency
Connection with local health service
Getting appropriate nutritional advice
Getting Timely Notification of immunization
Recognizing of warning signs &taking action
Motivating husband or guardian
Aponjon PartnersNational
Ministry of Health & Family WelfareGovernment of People’s Republic of
Bangladesh
Global
Outreach Corporate
Aponjon strives for
Healthy mothers with knowledge to survive pregnancy
Healthy children to celebrate the first birthday
With the whole family helping all along the way…
Power of Health in every Ma’s Hands