APN Digital - media.production.apnarm.net.au · APN Digital is the largest regional online...

APN DigitalMediA kit 2011

3 About APN Digital

4 Regional News Network (RNN)

5 RNN new ad formats

9 Ad units/options

10 CreativeSpecifications

11 Richmediaspecifications

12 SkinSpecifications

13 ClickableSkinspecifications

14 Flashspecifications

16 Contact Us

Contents

2

3

APN Digital is the largest regional online publisher

in Queensland and northern New South Wales,

delivering integrated advertising solutions targeting

a unique audience of consumers in some of

Australia’s fastest growing, high-lucrative regions.

With the majority of the population in these

regions living outside the Brisbane metropolitan

area, APN Digital’s network offers advertisers an

opportunity to engage with regional consumers in

their communities, through local news and events.

About APN Digital

A network of websites representing the online equivalent of APN Australian Publishing’s regional

newspapers. The APN Digital network consists of 27 regionally focused websites attracting audiences

from across Queensland and northern NSW. They consist of 14 daily and 13 weekly newspaper websites.

the APN digital Regional News Network includes:

4

Regional News Network

daily news websites

• Mackay-dailymercury.com.au• Rockhampton-themorningbulletin.com.au• Gladstone-gladstoneobserver.com.au• Bundaberg-news-mail.com.au• Fraser-frasercoastchronicle.com.au• Gympie-gympietimes.com.au• SunshineCoast-sunshinecoastdaily.com.au• Ipswich-qt.com.au• Toowoomba-thechronicle.com.au• Warwick-warwickdailynews.com.au• Tweed-tweednews.com.au• Lismore-northernstar.com.au• Grafton-dailyexaminer.com.au• CoffsCoast-coffscoastadvocate.com.au

Weekly news websites

• Whitsunday’s-whitsundaytimes.com.au• CentralQueensland-cqnews.com.au• Biloela-centraltelegraph.com.au• Noosa-noosanews.com.au• Coolum-coolum-news.com.au• GoldCoast-goldcoastmail.com.au• Gatton-gattonstar.com.au• Ipswich-ipswichadvertiser.com.au thereporter.com.au thesatellite.com.au• ByronBay-byronnews.com.au• NorthernRiversEcho-echonews.com.au• BallinaShire-ballinaadvocate.com.au

5

RNN ad formatsAdvertising opportunities - Homepage

Leaderboard728 x 90

MREC(National advertisers only)300 x 250

MicroLinksx3Imagesize85x5030 characters

Pull Through ad662x40

SpecialOfferLinksx12(Localadvertisersonly) Imagesize20x2015 characters

MREC(Localadvertisersonly)300 x 250

6

Advertising opportunities – LandingPages

Leaderboard728 x 90



Advertorial Feature x2Imagesize153x93text header 30 characterssub text 70 characters

SpecialOfferLinksx12(National advertisers)Imagesize20x2015 characters


7

Advertising opportunities – Story Pages

Leaderboard728 x 90



SpecialOfferLinksx12(National advertisers) Imagesize20x2015 characters


In-StoryAdvertorialNEW!Image153x93;Logo70x40Text header 30 charactersSub header 70 characters

8

Advertising opportunities – PhotoGalleries

Leaderboard728 x 90



SpecialOfferLinksx12(National advertisers) Imagesize20x2015 characters


Pull Through NEW!659x40

9

Packages

Pull Through

PhotoGalleryPullThrough

Advertorial

- 2 x placements

InStoryAdvertorial

Take overs

Ultimate national package

(3 Days Only)

Channel

Home page only

Network - all landing pages

Channelspecific

Home page

Network***

News

Sport

Business

Ent/Lifestyle/Travel

Photo galleries

Home page only

Ad unit

Pull through

Leaderboard,

MREC,skin(3days)

Leaderboard

MREC

Pull Through

Skin

Filesize(pixels)

662 x 40

659 x 40

153 x 93

325 x 200

728 x 90

300 x 250

662 x 40

1600 x 1050*

File weight (kb)

40k

Image40x70

flashfileoranimatedgifCanberesizedfromhomepagepull through

Heading: 30 characters

Sub text: 70 characters

StaticMREConly

40k

40k

40k

100k

Timing

weekly, fortnightly,

monthly

*1600x1050withleftandrightpanelsof130x1050each,centresectioncolor#EBEBEBat1017x1050.Pleaseensureskinelementsareservedoutsidethe1017pxSITEAREA.**Basedonclickthroughbenchmark.***Excludingstorypages.Note: The Performance package is still available. Please contact your account manager for details.

Ad units/optionsAdvertisingoptions Channel Filesize(pixels) Fileweight(kb) Loadings

Leaderboard Networkwide 728x90 40k - 100% SOV Home page +25%MediumRectangle Networkwide 300x250 40k - 100% SOV Home page +25%Half page Network wide 300 x 600 40kOTP Network wide 400 x 400 max 40kSkinning* HomepageandLandingpages 1600x1050* 100kmax-plusLeaderboard+MREC - 3 days max duration - Clickable skins +25%TVC 300 x 250 15sec, 40kExpandablecreative-appliestoLeaderboard,MREC and Half page only +25%SpecialOfferLinks Landing&StoryNetworkwide 20x20 1logo+ - 10 links (exc Homepage) 15 chracters text(One per advertiser) inc spacing

Creative specificationsForalladvertisingacrosstheAPNDigitalNetwork,pleaserefertothedetailedcreativespecificationslocatedbelow.Ifyouhaveanyques-tionsrelatingtothecreativespecifications,pleasecontactyourAccountManager.

Creative guidelines

•Allclick-throughURL’smustopeninanew browser window or tab.

•APNDigitalreservestherighttorejectanyinsertion,graphic,textdescription,orURL.•Advertisementsmaynotemployrapidor“strobing”animation

of any graphic, copy, or background element(s). •Advertisementsshouldnothavemessagingdesignedto

mislead consumers into visiting a site that is unrelated to the content of the advertisement.

•Ifthecreativehasawhitebackground,itshouldbeencasedina border and made distinct from content. The only exception is Story Tiles and Widget Sponsors. These must have a white background and no border.

•Televisionandprintadvertisingstandardsprohibitadvertisersfrom issuing ads, infomercials, or infotisements in such a manner that the viewer or reader believes the content is news, rather than advertising. APN Digital standards also follow this policy.

•APNDigitalpropertiesmaynotbeusedtoimplyaffiliationwithor an endorsement by any APN Digital product, content, or service—unless such a relationship exists.

Audio guidelines•Allaudiomustbeuserinitiatedbyamouseclick.•Mustcontainvisiblestop/playandpauseor

mute functionality.•Looping:usercanselectadditionalloopsbyusingplay

functionality. No automatic looping.

10

Flash specifications

ForamoredetailedexplanationonbuildingFlashfilespleaseseeourFlashspecificationsonpage14.

Standard ad sizes and weights

Advertising format File size (pixels) File weightLeaderboard 728x90 40kMediumRectangle 300x250 40kHalf Page 300x600 40kSkin 1600x1050* 100kMicroLink(Performance)(x3Placements) 300x40(Image85x50) Text30charactersincspacesPull Through 662x40 40kPhotoGalleryPullThrough 659x40 40kSpecialOfferLinks(x12Placements) 140x20(image20x20) Text15charactersincspacesAdvertorialFeature(x2Placements) 153x190(Image153x93) Textheader30charactersincspaces& 70 characters sub txt inc spacesIn-StoryAdvertorial(x1Placement) 325x200 Textheader30charactersincspaces& (Image153x93;Logo70x40) 70characterssubtxtincspaces

Resolution•72dpi

Regular formats •.gif•.jpeg•animated.gif•AdobeFlash(.swf)

Regular rich media formats •HTML•Javascript•RealAudio/RealVideo•AdobeFlash

Accepted third-party redirects •DoubleClick(short

tags)•Facilitate(shorttags)•Eyeblaster

(creative to be loaded into the APN Online Australia account)

•Atlas

Creative files MUST be included with third-party tags.!

*1600x1050withleftandrightpanelsof290x1050widescreenand130x1050laptopseach,centresectioncolor#EBEBEBat1017x1050.Pleaseensureskinelementsareservedoutsidethe1017pxSITEAREA.

Rich media specifications

expandable notes:

These are ads that expand when a user moves their cursor over or clicks on it.

• politetechnologyallowspartoftheadvertisementtoloadbeforethecontent;therestloadsoncethecontent isfinishedexpanding.Advertisementsmustbeprovidedasfullypolite• a‘close’buttonmustbeactiveandclearlydisplayedontheexpandedsectionofthebanner• imagedisplaymustcontractoncescrolledoff(closeautomatically)• soundmustbeuser-initiatedbyaclick

Note: The eyeblaster polite banner plays once per impression.

Video / tVC notes:

Largervideoassetsbeyondthe1.2mbinitialstreaminglimitmustnotbepre-loadedandshouldbeuserinitiatedbyaclick.Rolloveriniti-ated audio that is deemed to be intrusive or disruptive to our users may be rejected and returned for revision at APN’s sole discretion.

Maxduration: 30secs(upto60secforrelevantcopy)Additionalinfo: •Audiotobeuserinitiatedwithclearcontrolbuttononclick •Ifvideoispartofanyotherrichmediaunits,politedownloadfileweightshouldadheretoIn-pagevideolimit

of 1.2mb •FormoredetailsonvideoplayerenvironmentsandcreativeguidelinesforIn-streamvideoadspleaserefertohttp://

www.iab.net/dr_guidelines

Floating layer / OtP:

This is an advertisement that plays within a limited area in a transparent layer, over a web page.

Maxduration: 15secondsFrequency: One per unique user per day (maximum of three per week)Additionalinfo: •A‘close’buttonmustbeactiveandclearlydisplayed. •Soundmustbeuserinitiatedbyaclick. •Transparentareasmaynotbeclickable.

Contact details:

Forfurtherinformationrelatingtotechnicalspecifications,pleasecontacttheAPNDigitalTrafficTeamvia email at [email protected].

ForMediaMindqueriesorsupport,pleasephone+61(02)82430000orgotowww.mediamind.com.

ForMediaMindResourceguides,visit:www.mediamind.com/content.aspx?page=rich_library

Ad format File size File weight initial load Max file weight (polite download)ExpandedLeaderboard uptox2initialsize - 1mbExpandedRectangle uptox2initialsize - 1mb Video / TVC 300x250 40k 1.2mbFloatinglayer/OTP 400x400(Maxfilesize) - 100k

11

Skin specificationsAd Unit Dimensions:1600x1050withleftandrightpanelsof130x1050each,centresectioncolor#EBEBEBat1017x1050.Pleaseensureskinelementsareservedoutsidethe1017pxSITEAREA.Left&Rightpanel=130x1050laptops.Left&Rightpanel=290x1050widescreen.Middlepanel=1017px,color:#EBEBEBwitha10pxtopthatcanbeskinned.For visibility by up to 75% of our users we recommend placing your message within the inner 90 x 800 of the left and right panel and ensuring the display component of the skin is no wider than 130 pixels.

File Formats: 100KMax File Size:CreativecanbesuppliedasaGIForJPGformat,alsocanbesuppliedasalayeredPSDfile.Animation: Animation is not allowedLinking URL:Clickthroughsarenotallowed.SkinunitsmustbeservedinconjunctionwithLeaderboardandMRECcopytobeclickable.testing:AllcreativemustfunctionuniformlyonbothMacandPCplatformsaswellasmultipleversionsofMozillaandInternetExplorerSound: No sound allowed

What makes a good skin?•Makethegutterimageryontheleftandrightsidedifferent;introduceuniqueimagestoeachside.•Makethegutterimages‘overlap’intotheadunititselftogivetheimpressionofoneunit•Usenoorlimitedmessagingintheguttertoallowthecoremessagingtobedonewithintheadunititself•Theskindesignshouldbesupportiveandcomplimentarytotheaccompanyingadunit•UsingthefullwidthoftheGuttersincreasesimpact.Howeverthemainimageryremainsclosetothemainpagetouserswithlower

resolution still see enough of the skin

Requirements if we are designing the skin for youPlease supply us with as much creative as you can to enable us to get the most out of your skins.This will include•Anycurrentadvertisingyouwishtheskintocomplimentin.FLAand.SWFformat•Anyproduct,format,publisherorstudiologos•Alongwithanyinstructionabouthowtheyshouldappear(eg.Alphabetical,inrotationetc).•Characterart•Astheskinisverylargewerequirelargeimages.Wecanusehighresolutionimagesusuallyreservedforprinttoproduceahighimpact skin•Anyfontsthatyouwishtouse

12

Wide screen

Skin specificationsAd Unit Dimensions:1600x1050withleftandrightpanelsof130x1050each,centresectioncolor#EBEBEBat1017x1050.Pleaseensureskinelementsareservedoutsidethe1017pxSITEAREA.Full skin = 130 x 1050.Left&Rightpanel=290x1050.Middlepanel=1017px,color:#EBEBEBwitha10pxtopthatcanbeskinned.For visibility by up to 75% of our users we recommend placing your message within the inner 90 x 800 of the left and right panel.

File Formats: 100K

Max File Size:CreativecanbesuppliedasaGIForJPGformat,alsocanbesuppliedasalayeredPSDfile.

Animation: Animation is not allowed

Linking URL:Clickthroughsarenotallowed.SkinunitsmustbeservedinconjunctionwithLeaderboardandMRECcopytobeclickable.

Testing:AllcreativemustfunctionuniformlyonbothMacandPCplatformsaswellasmultipleversionsofMozillaandInternetExplorer

Sound: No sound allowed

What makes a good skin?• Makethegutterimageryontheleftandrightsidedifferent;introduceuniqueimagestoeachside.• Makethegutterimages‘overlap’intotheadunititselftogivetheimpressionofoneunit• Usenoorlimitedmessagingintheguttertoallowthecoremessagingtobedonewithintheadunititself• Theskindesignshouldbesupportiveandcomplimentarytotheaccompanyingadunit• UsingthefullwidthoftheGuttersincreasesimpact.Howeverthemainimageryremainsclosetothemainpagetouserswithlower


Requirements if we are designing the skin for youPlease supply us with as much creative as you can to enable us to get the most out of your skins.

This will include •Anycurrentadvertisingyouwishtheskintocomplimentin.FLAand.SWFformat •Anyproduct,format,publisherorstudiologos •Alongwithanyinstructionabouthowtheyshouldappear(eg.Alphabetical,inrotationetc). •Characterart •Astheskinisverylargewerequirelargeimages.Wecanusehighresolutionimagesusuallyreservedforprinttoproduceahigh

impact skin •Anyfontsthatyouwishtouse

11

Wide screen

D IG I TA L D IG I TA L

Regular screen - represents 75% of users




File Formats: 100K











11

Wide screen





File Formats: 100K











11

Wide screen




Itisrecommendedthatmustseeelementsofyourdesignappearintheregularscreenarea


File Formats: 100K











11

Wide screen





File Formats: 100K











11

Wide screen





File Formats: 100K











11

Wide screen




Clickable SkinspecificationsAd Unit Dimensions:1600x1050withleftandrightpanelsof130x1050each,centresectioncolor#EBEBEBat1017x1050.Pleaseensureskinelementsareservedoutsidethe1017pxSITEAREA.Left&Rightpanel=130x1050laptops.Left&Rightpanel=290x1050widescreen.Middlepanel=1017px,color:#EBEBEBwitha10pxtopthatcanbeskinned.For visibility by up to 75% of our users we recommend placing your message within the inner 90 x 800 of the left and right panel and ensuring the display component of the skin is no wider than 130 pixels.

File Formats: 100K Max File Size:CreativecanbesuppliedasaGIForJPGformat,alsocanbesuppliedasalayeredPSDfile.Animation: Animation is not allowed Linking URL:ClienttosupplyrelevanttrackinglinksviathirdpartyproviderordirectURL.testing:AllcreativemustfunctionuniformlyonbothMacandPCplatformsaswellasmultipleversionsofMozillaandInternetExplorerSound: No sound allowed

What makes a good skin?•Makethegutterimageryontheleftandrightsidedifferent;introduceuniqueimagestoeachside.•Makethegutterimages‘overlap’intotheadunititselftogivetheimpressionofoneunit•Usenoorlimitedmessagingintheguttertoallowthecoremessagingtobedonewithintheadunititself•Theskindesignshouldbesupportiveandcomplimentarytotheaccompanyingadunit•UsingthefullwidthoftheGuttersincreasesimpact.Howeverthemainimageryremainsclosetothemainpagetouserswithlower

resolution still see enough of the skin.

Requirements if we are designing the skin for youPlease supply us with as much creative as you can to enable us to get the most out of your skins.This will include•Anycurrentadvertisingyouwishtheskintocomplimentin.FLAand.SWFformat•Anyproduct,format,publisherorstudiologos•Alongwithanyinstructionabouthowtheyshouldappear(eg.Alphabetical,inrotationetc).•Characterart•Astheskinisverylargewerequirelargeimages.Wecanusehighresolutionimagesusuallyreservedforprinttoproduceahighimpact skin•Anyfontsthatyouwishtouse

13

Flash specifications

TheinformationbelowwillhelpyoutoensureconsistentandoptimiseddeliveryofyourAdobeFlashadvertisements.Itwillalsoexplain

howtouseAdobeFlashActionScripttotracktheclick-throughratesofyouradvertisement.Ifyouhaveanyquestionsrelatingtothe

flashspecfications,pleasecontactyourAccountManager.FormoreinformationonFlashsizesandweights,pleaserefertothetable

on page 11.

APN digital requirements

Thefollowinginformationneedstobeprovidedinordertotrafficaflashadvertisement.Youmayusethisinformationasachecklist

before submitting your creative:

• ClickURL–theURLyourequiretheadvertisementtoclick-throughto.

• .swf–thepublishedAdobeFlashfilewith‘clickTag’ActionScript(refertotheinstructionsbelow).

• Backup.gifor.jpeg–imageoftheadvertisement,requiredfornon-Flashenabledbrowsers.

tracking code

Inordertotracktheclick-throughrateofanAdobeFlashadvertisementitneedstobecodedwiththe‘clickTag’trackingcode.The

clickTag tracking code (outlined below) is attached to the button within the advertisement. When the user clicks on this button the

interactionwillberecordedbyAPNDigitalandtheuserwillbedirectedtotheURLsupplied.The‘clickTag’ActionScriptis:

on (release) {

getURL(clickTag,“_blank”);

}

• PleasedonotcutandpastetheaboveActionScriptasthiscanleadtoerrors.

• The‘clickTag’ActionScriptiscasesensitiveandvariationssuchas‘clickTAG’or‘clicktag’cannotbeaccuratelyrecorded.

• PleasedonotlinkdirectlytothedestinationURLwithintheadvertisementasAPNDigitalwillnotbeabletorecordtheclick-

through rate.

• PleasenotethiscodewillNOTworkcorrectlyifappliedtoamovieclipandwillonlyworkusingthegetURLActionScriptmethod.

14

Background colour

To ensure your advertisement has the correct background colour, create a layer to go at the bottom. On this layer add a solid block ofcolour;thiswillactasyourbackground.Thiswillensurethecolour of your advertisement is not affected by the website that it appears on.

Frame rate

The accepted maximum frame rate is 18 frames per second.

Contact details:

Forfurtherinformationrelatingtotechnicalspecifications,pleasecontacttheAPNDigitalTrafficTeamonemaildigitalads@apn.com.au.

For eyeblaster queries or support, please phone +61 (02) 9698 3677 or go to www.eyeblaster.com.

ForEyeblasterRichMediaBestPracticeguides,visit:www.eyeblaster.com/dontWasteit/eyeblasterdontWasteit.htm

15

2. Once you have created a button that is intended to track the click-through, attach the followingActionScript to that button:

on (release) {getURL(clickTag,“_blank”);}

3.Thefilecannowbe‘published’.Pleaseensurethe.swfispublished to Flash Player version 8 or 9.

Adding the tracking code to your creative

1.Openyoursourcefile(.fla)inAdobeFlash.Thencreateabutton.Thisbuttonisintendedtotracktheclick-through.Note: if you would like the entire creative to be clickable (which is recommended) place the button on the top layer of the creative, make thebuttontransparentandthesamesizeastheadvertisement.

Contact usTo discuss advertising opportunities across the APN Digital Network, please contact:

Australia / New Zealand

Melita GrguricNational Sales Director07 3327 [email protected]

Traffic & Campaign Management

Ben MurrayTrafficManager07 3327 [email protected]

Queensland (Nt)

MichelPardellaStateManager07 3327 33900417 710 [email protected]

ElizabethHenningsenSeniorAccountManager07 3327 33560409 879 [email protected]

New South Wales& Western Australia

kristine CelonaStateManager02 9936 86270427 217 [email protected]

Victoria, South Australia& Tasmania

daryl CzarnyStateManager03 9866 15770412 66 55 [email protected]

Local Sales

Naomi BichenoAccountManager07 3327 [email protected]

Chris DavernAccountManager07 3327 [email protected]

Valentina SaliolaAccountManager07 3327 [email protected]

16

Photos appearing on page 3 of this documentare courtesy of Tourism Queensland. Main:•NoosaHeads,Queensland,Aus.Inset,toptobottom:•FraserIsland,Queensland,Aus.•Toowoomba,Queenslland,Aus.•Winton,Queensland,Aus.

For advertising terms and conditions, please go to http://www.apndigital.com.au/terms_and_conditions/

APN Digital - media.production.apnarm.net.au · APN Digital is the largest regional online...

Documents

Transcript of APN Digital - media.production.apnarm.net.au · APN Digital is the largest regional online...