Sergio Fernández Balaguer

Empresa Municipal de Transportes de Madrid, S.A.

City Showcase in Latin America 23-25 March, 2015

Best mobility practices

in Madrid

Madrid region

• Madrid region is one of

the 17 autonomous

regions of Spain

• 179 municipalities and a

population of more than 6

million inhabitants

• 15,2 million trips/day

• (10 million motorized)

• 8,028.5 km2

MOTORIZED MOBILITY IN A TIPICAL LABOUR DAY

Motorized Mobility Trips

Private 5.069.316 50,7%

Public 4.931.001 49,3%

Total 10.000.317 100%

Public49,30%

Private50,70%

Trips

Madrid region

• Capital and largest city of Spain.

• 3,25 million people in the city. Surface of

605,7 Km2

• Over 7 million trips/day (2,5 million in cars)

Madrid City

THERE IS A NEED TO RETHINK THE URBAN TRANSPORT SYSTEM ...

... FROM A SUSTAINABLE AND SYSTEMIC APPROACH

IMPACTS

CONGESTION

SPACE OCCUPATION

ACCIDENTS

ENERGY COMSUMPTION

CLIMATE CHANGE

AIR QUALITY

Madrid is a very important economic

motor

… a business hub

… an strategic investment center

... And also the home of millions of

people

An increase of mobility impacts is expected in the next future, so…

MADRID OVERVIEW

Bestpractices

Integratedpolicies

Integratedmanagement

Participativegovernance

Informationimprovement

Pilotprojects and innovativeinitiatives

INTEGRATED POLICIES: FRAMEWORK

SUMP Madrid

European FrameworkNational/Regional

Framework

NATIONAL STRATEGY ON

SAVE AND ENERGY

EFFICIENCY

THEMATIC STRATEGY ON

URBAN ENVIRONMENT

GREEN BOOK ON URBAN

MOBILITY

DIRECTIVE 2008/50/CE ON

AIR QUALITY

SUSTAINABLE ECONOMY

ACT (2011)

NATIONAL

INFRAESTRUCTURES

PLAN

AIR QUAILITY ACT( 2007)

URBAN MOBILITY ACTION

PLAN 2009

Local Plans

……

2008

2007

CYCLING MOBILITY MASTER PLAN

SUMP MADRID CITY CENTRE

SUMP RIBERA DEL LOIRA

AIR QUALITY PLAN

SUSTAINABLE ENERGY USE AND CLIMATECHANGE PLAN

MADRID MOBILITY BOARD2006

ENVIRONMENTAL PLANIFICATION

PLANIFICATION FOR SPECIFIC MODES

GENERAL OBJECTIVES AND GUIDANCE

MOTORCYCLING MOBILITY PLAN

SUMPS IN BUSSINES AND UNIVERSITY AREAS

SUMP CIUDAD UNIVERSITARIA

SUMPs FOR SPECIFIC CITY AREAS

OTHERS

STADIUMS, COMPANIES

2011-2014

2014

SUMP MADRID

ROAD SAFETY PLAN

ACCESIBILITY PLAN

INTEGRATED POLICIES: BACKGROUND

PU

SH

TRANSVERSALMEASURES

PUSH

Private car demand management

Decreasing indiscipline

Mobility Emissions reduction

Freight distribution

Participation, and awareness raising

6 9 137

6 9

10

12

1514

6

9 13

7

10 12

1514

8 STRATEGIC LINES 15 MEASURESP

ULLPULL

Fostering sustainable modes of transport: public transport

Fostering sustainable modes of transport: walking + cycling

Encourage a safer and more accessible city

4

8 117

2 3

1 54

4

14

14

144

5 7

1

3

2

14

8 11

96 ACTIONS

INTEGRATED POLICIES: SUMP

TRANSVERSALMEASURES

PUSH

6

9

13

7

10

12

15

14

Taxi optimisation

Improved mobility management (private vehicles)

Improvements in traffic management

Improvements in management of tourism and unscheduled transport

Optimization of urban freight distribution

Promotion of clean energy technology in vehicles

Communication and education fro habits change

Encourage private sector involvement in mobility management

15 MEASURES

PULL4

5

7

1

3

2

14

8

11

Promoting walking

Promotion of public transport

Multimodality improvement

Accessibility improvement

Cycling mobility promotion

Improved mobility management (private vehicles)

Completing transport system with collaborative mobility models

Promoting motorbike mobility

Communication and education for habits change

96 ACTIONS

INTEGRATED POLICIES: SUMP

SUSTAINABILITY GENERAL

DIRECTORATE

MOBILITY PLANNING AND MANAGEMENT

DEPARTMENT

INTEGRATION OF GOVERNMENT DEPARTMENTS OF ENVIRONMENT AND MOBILITY

… before 2011 Mobility came with Security

AT A CITY LEVEL

2011

INTEGRATED MANAGEMENT

INTEGRATION OF MANAGEMENT INSTRUMENTS

public companies managing underground parking facilities,

municipal tow trucks and public transport have been

merged into a big Mobility company

+ =

MOBILITY & TRANSPORT COMPANY

UNDERGROUND PARKING MANAGEMENT

AND TOW TRUCK SERVICEPUBLIC BUSES

+

SUSTAINABLE

MOBILITY

INTEGRATION

2014

INTEGRATED MANAGEMENT

Objectives/duties of the “new” EMT Madrid

• Providing bus service within the municipality of Madrid (1,903 buses, 203

bus routes (176 daytime/27 night service), 4,629 bus shelters (10,178 bus

stops) , 91 million km/year , 404 million users/year

• Surveillance of dedicated bus lines

• Managing the tow truck service (88 trucks)

• Managing the public underground parking facilities (16 parkings)

• Managing the publicity at bus shelters and

buses

• Internal and external Consultancy (i.e.

assist Madrid City Council at European

Projects)

INTEGRATED MANAGEMENT

THE IMPORTANCE OF A TRANSPORT AUTHORITY: “CONSORCIO REGIONAL DE TRANSPORTES DE MADRID”

• The Regional Transport Authority, CRTM was created in May16th

1985, and coordinates all transport modes in the region of Madrid

such as buses, light rail trains, metro & trains

INTEGRATED MANAGEMENT

1. General integration (including legal,

administrative and economic aspects)

2. Modal integration

3. Fare integration

•Infrastructure planning

•Services planning and

coordinated exploitation

programmes

•Integrated fare framework

•Common outlook and branding

ANNUAL DEMAND: 1,495 Million passengers

INTEGRATED MANAGEMENT

MODAL INTEGRATION:TRANSPORT INTERCHANGE STATIONS

• Agreement between administrations: Community of Madrid, Madrid City Council and Regional Transport Consortium

• Cornerstone of Public Transport System

• Remarkable improvement of the conditions of users

• Access via tunnels• Private funding through public

tender for construction and operation

INTEGRATED MANAGEMENT

MODAL INTEGRATION:TRANSPORT INTERCHANGE STATIONS

INTEGRATED MANAGEMENT

2006-today MOBILITY BOARD OF THE CITY

The tool for mobility governance of the city, created in November 2006

through a process of dialogue, shared understanding and consensus

among different actors involved in the mobility of the City of Madrid.

Functions:

To Reach an agreement on the mobility roadmap of the city, which

facilitates the implementation of measures from local government

bodies

To analyse the evolution through the Annual Mobility Report

Components

President: Councillor on Environment and Mobility

Technical secretariat: Sustainability and Mobility General

Direction

Regional Federation of Neighbourhood Associations of

Madrid (FRAVM)

Chamber of Commerce

Unions (CCOO y UGT)

Madrid Business Confederation (CEIM)

Political groups in the City Council

Transport Regional Authority (CRTM)

Public Transportation Company(EMT)

Local Police (Police Municipal)

Madrid City Council departments:

Environment, Security and Mobility

Economy and Employment

Urban planning and housing

Universities

Private stakeholders (depending on the subject)

etc

PARTICIPATIVE GOVERNANCE

Shared

knowledge

framework

Public byke

systems

Freight

operations

Parking

policies

Low

Emission

Areas

Urban Bus

policies

Industrial and

economic

activity areas

Analysis and deliberation workshops

E-mobility

III

IEM

Annual mobility report (IEM)

IV

IEM

I

IEM

II

IEM

Walking

Mobility

SUMP

V

IEM

VI

IEM

SUMP

PARTICIPATIVE GOVERNANCE

Highervalueforcitizens

Lowervalue forcitizens

Static informationReal time

informationPersonalized information

Hyperconected information

Service planning

Operation of the service

Previousdialogue with the citizens

Active participationof the citizenor thirdparties

INFORMATION IMPROVEMENT

INFORMATION IMPROVEMENT

INFORMATION IMPROVEMENT

INFORMATION IMPROVEMENT

33 schools involved in Madrid

>4.000 children participating in working groups to

promote cycling and walking

6% car use reduction in 2014 in Primary schools

More information in http://starseurope.org/

Local information in http://eustarsmadrid.blogspot.com.es/

STARS: is a European programme designed to

promote and support active travel to school among

children and teenagers

PILOT PROJECTS AND INNOVATIVE INITIATIVES

ConsolidationCentre

DistributionCentre

DistributionCentre

DistributionCentre

“Last Mile” Distribution

• SEUR

• TNT Spain

• GRUPO LECHE PASCUAL

• ITENE

Total budget: € 926.662 (EU contribution € 562.749)

+

PILOT PROJECTS AND INNOVATIVE INITIATIVES

BiciMAD public e-bike scheme

1,560 e-bikes,

123 stations (3,120 slots). Every 300 metres

€25 Annual fee (€15 having PT monthly pass)

First 30 minutes: €0,50

Next 30 minutes: €0,60

PILOT PROJECTS AND INNOVATIVE INITIATIVES

PILOT PROJECTS AND INNOVATIVE INITIATIVES