Apl handbook 2016

THE AMERICAN PREMIER LEAGUE "A players" for experience professional a teams, for model sustainable

American Premier League

Expansion handbook

THE AMERICAN REMIERP LEAGUE

The American remierP League P(A L) is a devel ingop league that eekss to provide professional American to opportunities soccer soccer players

as

well as a efinedd atewayg into the major leagues. "We want to embrace the spirit of the world's

stay toteams enables that model league a providing by game

."rofessionallyp reatingC opportunities for American players, the APL develops talent and feeds

into the domestic and international professional soccer markets. It is a USASA-sanctioned league.

" "

in business and players to compete


Expansion handbook

Even

today. active remain 57 only teams, newly-created these Of Canada. & States United the in formed been have teams professional

160 nearly 1996, Since concern. for basis a remains sustainability “minor-league” Soccer, League Major of accomplishment the with

The

soccer. American build to conduit talent the become and market the in slot unfilled the enter to APL for opportunity an creates strength of lack a by caused disintegration

"

Major & Minor League SoccerAmerican Premier League

Expansion handbook

Major League Soccer North American Soccer League United Soccer League Pro $100 MM Ownership Fee $3 MM Ownership Fee $1 MM Estimated Ownership Fee

Established"in"2011,"the"USL"Pro"division"has"19"teams,"with"an"average"game"aIendance"of"2,686"people."The"teams"are"owned"by"United"Soccer"Leagues,"and"have"an"operaNng"budget"of"$2MM"per"team."Also"requires"a"$10"million"owner"net"worth."

Established"in"2011,"the"NASL"is"composed"of"13"teams."The"average"aIendance"is"3,835"people"per"game."To"own"a"team"in"this"league,"the"owner"must"have"a"$20MM"net"worth,"an"operaNng"budget"of"$3"MM,"and"pay"a"$1MM"bond"to"US"Soccer.""

The"MLS as"w "composed"of"19"teams"as"of"2014."During"that"Nme"the"average"aIendance"was"18,733"people"per"game."It"has"the"highest"percentage"of"fans"in"the"18"year"old"to"34"demographic—more"than"any"other"American"sport."60%"of"the"players"were"born"in"the"US"or"in"Canada."NYFC"and"Orlando"be ac me"20th"&"21st "franchises"in"2015"

"

1 2 3

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US SOCCER LANDSCAPE

MLS NASL USLPRO

1 2 3


Expansion handbook

• 4 Inaugural Teams For 2015 Season• 10 to 12 Projected Teams For 2016 Season•  Summer Season – May to August

• Cost-Effective Business Model – Break Even Possible in First Year

• Brand Development & Front Office Training• Player Transfer Assistance • Players Get Secondary Insurance Through USASA• No Roster Restrictions and Teams Play

Within State to Keep Transport

Expenses to the Minimum

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REGISTERATION & OPERATIONS

LEAGUE DETAILS

$300 - Team Registration Fee $30 per player - USASA and Player Registeration Fee

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APLAmerican Premier League

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Develop Transfer

High School, College, or

current major league players

New Major League Career Opportunities

AMERICAN PREMIER LEAGUE

The America Premier League seeks to take undiscovered, or under utilized talent, develop it, and offer a professional platform to launch players into new major league soccer opportunities worldwide.

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American Youth Programs

Inspiration for youth programs

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GOAL

To help new graduates and others break into the sports management industry by :

•  offering instruction on skills not taught by even the most

prestigious colleges, •  Providing real world experience needed to become a competitive

candidate in the job market, •  Offering Networking opportunities with leaders and athletes

in the industry,

•  Instilling confidence in the members of the Costelloship™

11"

"

The APL upholds a financially-workable, cost effective minor soccer league with

professional organization and structure. As such, the APL avoids the business

model issues that have stalled pro leagues in the past – huge transport costs, disorganized league structure, inflated player salaries, and high entry fees.

Our target is to develop the league brand on a State level before taking the appropriate steps to expand the league nationally. We plan on expanding to neighboring states

by 2017 season.

"

"

FINANCES


Expansion handbook

TEAM FRONT OFFICE TRAINING

•  Brand Development •  Business & Budget Planning •  Marketing •  Sponsorship •  Ticket Sales •  Merchandising •  Concessions •  Player Transfers •  Soccer Camps and Youth Training Programs •  Game Day Operations Training

The APL provides scheduled quality control support to member clubs each season in order to maxmize success rates.

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TEAMOWNERSHIP

TEAM OWNERSHIP


Expansion handbook

Sponsorship Both small and large companies have been excited about the opportunity to sponsor their local team

Merchandising At games and online. APL Shop covers production and distribution with split revenue.

Training Services & Camps Offer youth camps, professional

training services, and tutoring.

Ticket Sales Individual sales, group sales, season

tickets, and more. Each team can design their own packages.

Player Transfers Key revenue stream by “selling”

star players to MLS, NASL, or abroad.

Concessions Sell food and beverages at home games to boost team revenue. Also a chance to feature local vendors.

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INCOME OPPORTUNITIES

!

Team Ownership


Expansion handbook

1" 2" 3" 4"

Worldwide Nationwide Local Opportunities

IT'S OUR GOAL TO PROVIDE A SUSTAINABLE MODEL FOR TEAMS & A PROFESSIONAL EXPERIENCE FOR PLAYERS %

Soccer is the world’s leading sport. More people watch it than NFL, NBA, and MLB combined. This means millions of people with different languages and cultures can all be reached through the beautiful game.

After the 2014 World Cup, soccer was propelled into the top interests of Americans. Yet our youth had already maintained a steady interest for decades. Soccer is the leading sport among US youth today.

The Twincities area is filled with soccer fans. Minneapolis, MN, home to FC Minneapolis, hosts

a large Somalian and latino

community who are passionate about soccer.

Investing in the APL presents a rare opportunity to reach a wide demographic of individuals. Our placement, timing, and branding represents a unique marketing opportunity for both small and large businesses.

"

THE SOCCER MARKET

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Expansion handbook

52%"

60%"

56%"59%"

78%"

49%"

52%"

65%"

63%"

69%"

59%"

67%"

"

Google Heat Map, 2014

Prior to 2015 World Cup, Google reported that the number of World Cup searches was larger than the number of searches during Tour de France, Super Bowl

and 2012 Olympics, Combined.

WORLDWIDE

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Expansion handbook

NATIONWIDE

Soccer is one of the most played sports by children in the United States. In 2012, soccer was the #4 most played team sport by high school boys, and soccer overtook softball to become the #3 most

played team sport by high school girls.

As of 2006, the U.S. was the #1 country in the world for participation in youth soccer.

The number of high school soccer players doubled from 1990 to

2010, giving soccer the fastest growth rate among all major U.S. sports.

Americans between the ages of 12 and 24 rank

professional soccer as their second favorite sport behind only American football.

The American Premier League2016 Season Awaits


Expansion handbook

Corporate"America"has"idenNfied"US"Soccer’s"demographics"as"the"perfect"match"for"branding"partners."Several"MLS"Clubs"are"inking"longiterm"mulNmillion"dollar"

sponsorship"deals"with"some"of"the"world’s"largest"brands.""

APL"is"uniquely"positioned"to"offer"synergisNc"grassroots"markeNng"and"acNvaNon"opportuniNes""

NATIONWIDE

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Expansion handbook

Currently, the APL is negotiating a TV deal with a network to coverproduction of all leagues games with a 50/50 split of advertising revenue.

Indeed, this makes sense: the entire league is an attractive sports programming acquisition, as it would deliver exciting homegrown American stars in a sport that has increasing TV rights fees. MLS' TV rights deals just tripled in value this year to $70MM. NBC Premiership games have been getting phenomenal ratings—their own deal worth around $80MM/yr.

Coupled with the success of the World Cup, soccer is going to continue to grow in the U.S. Especially since latinos make up 33% of US soccer fans, and will soon become the main minority. "

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AMERICAN PREMIER LEAGUE TELEVISION


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www.aslsoccer.us""

www.aplsoccer org.


Expansion handbook

Apl handbook 2016

Sports

Transcript of Apl handbook 2016