Apk Report
Transcript of Apk Report
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UMSUNIVERSITI MALAYSIA SABAH
SCHOOL : SCHOOL OF LABUAN INTERNATIONAL
BUSINESS AND FINANCE
CODE : UW00302 (SE C. 103)
COURSE : FUNDAMENTALS OF ENTREPRENEURIAL
DDDDDDDDDDDDACCULTURATUON (APK)
LECTURER : MR. IFTEKHAR AMIN CHOWDHURY
GROUP NAME : APK HOLLIC GROUP (GROUP 15 SEC .103)
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1.0 Executive Summary ........................................................................................................................................... 5
2.0 Background of Business .................................................................................................................................... 7
2.1 Opportunity Identified in Expo ........................................................................................................... 7
2.2 Vision.................................................................................................................................................. 7
2.3 Mission ................................................................................................................................................ 7
2.3 Tutor House Moto ............................................................................................................................... 7
2.4 Type of business and industry............................................................................................................. 8
3.0 Management Plan ........................................................................................................................................... 10
3.1 OrganisationalChart for APK HOLLIC ................................................................................................. 10
3.2 Management Profile ......................................................................................................................... 11
3.3 Roles and Responsibilities of Managers............................................................................................ 13
3.4 Human Resources Needed ................................................................................................................ 15
3.5 APK HOLLIC Logo ............................................................................................................................... 15
3.6 APK HOLLIC Group Location .............................................................................................................. 16
4.0 Product/Service/Process ................................................................................................................................. 16
4.1 The Uniqueness of Product/Service/Process .................................................................................... 16
4.2 Intellectual Property ......................................................................................................................... 17
5.0 Industry and Market Analysis ......................................................................................................................... 17
5.1 Industry Analysis ............................................................................................................................... 17
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Size, Growth Rate, Sales Projection......................................................................................................... 18
Buyer Behaviour.......................................................................................................................................... 19
Key Success Factors ................................................................................................................................... 19
5.3 Competitors analysis ..................................................................................................................... 19
6.0 Marketing / Promotional Activities ................................................................................................... 20
6.1 Target Market ....................................................................................................................................... 20
6.2 Market Strategies ................................................................................................................................. 20
Product Overview........................................................................................................................................ 20
Price .............................................................................................................................................................. 22
Promotion..................................................................................................................................................... 22
Place ............................................................................................................................................................. 23
7.0 Financial Plan .................................................................................................................................................. 24
8.0 Conclusion ....................................................................................................................................................... 31
9.0 Reference ........................................................................................................................................................ 31
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1.0 Executive Summary
Our company name Apk Hollic. We believe our name of company is unique. And wepledge to our customer that we will give the best services to our customer. Our nature of
business is selling product which can be categorize as a food industry. Apk Hollic will be run
by 12 members as a board committee member.
Apk Hollic is a new company that selling foods as product which are: Hot Pot, Potato
Chips and Popia Thai, whereas this foods recipes is originally come from China. The one
reason why we choose to involve in food industry is because, in present day, human life
style improve day by day together with economic condition, this is including on how they
improve their food style, where they want the best quality food with convenient price and for
that reason, we come out with our product to utilise and fulfil their want and desire with
better services.
We believe that it is not easy to promote this product in the local market and by
introducing this company, we will try to suit this product with local preferences and we
assume that this product will be affordable for all students to buy it.
As for our operation, our self will be doing the “Hot Pot” and “Popia Thai”. For “Hot
Pot”, one of our team members that are international student from China will assist and
guide us on how to cook the “Hot Pot”. For the “Popia Thai” will be assist and guide by one
of our team member that know very well on how to make that “Popia Thai”. In conclusion,
everyone in our team will working together in order to make sure our business plan is a
successful plan.
Market Distribution: To introduce our group product to the public, we use a very simple
approach by using the Internet, for example using Facebook to advertise our product. As we
all know, the internet is a very broad field of communications and be able to connect the
whole world. Action Plan (Marketing Mix 4P): To get maximum profit from the selling of the
“Hot Pot”, “Popia Thai” and other investment product, we had several strategies to catch
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customer value toward our product. The marketing strategy are divided into four, that is the
product, price, promotion, and place.
The company’s capital is invested by each of the group members. Each of us member
contribute RM30 as capital of product deposits, expense, and cost advertising. This summary
of financial plan is that we will launch on market For the APK event (two days) we estimate
total cost will be RM 699.10, total sales RM 986.00 and total profit RM 316.90 where, the
total profit margin is 45.99%.
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2.0 Background of Business
2.1 Opportunity Identified in Expo
Our group name is “APK HOLLIC” and involve on food industry. Our group main product for
APK is “Hot Pot”, “Popia Thai”, and “Potato Chips” which is traditionally foods from
China. During the APK expo, our group identified a few opportunity which is can be used to
expand our revenue. The first one is, this product is suit with local taste, means that this
product can be adapt with the local preference in long term. Then, in future this product can
be develop by doing more research and development (R&D). The second one is, the
customer is more confident to buy our product because of halal quality, which is the process
to cook this food is followed together with Islam principles even though, this food is
originally comes from China. So, our group assume that this product will suit not only for
China student but also for local students especially Muslim students. The third one, is the
time to cook this product especially for Hot Pot and Popia Thai take a short time to produce
it and we cook directly during the APK event, by doing so, the customer can save their time
for waiting and can have fresh product on time.
2.2 Vision
Our group vision is to become the leading group in the market for these types of business, in
addition to being a profitable group in the industry, which produces high-quality products.
2.3 Mission
Our group's mission is to selling a high quality product in term of to transfer the value to our
customers and give better services.
2.3 Tutor House Moto
“Sell High Quality Products with Convenient Price”
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2.4 Type of business and industry
Our group business type is cooperation because we in team (more than 2 people) and our
group members are 12 people. So, our members working together peacefully and contribute
common effort for mutual benefit (profit). We also work in one group to accomplish a task,
which is to achieve our goal (mission and vision). The one reason on why we choose to
involve in food industry is because in present day, human life style improve day by day
together with economic condition, this is also include the process in improving their food
style, where they want quality food with convenient price and that is why we come out with
our product to utilise their want with better services. In addition, every human have are
different perception and opinion (their thinking), they want something new and different
because this is what we call human characteristic, so we want to serve them with our new
product which is hard to find in local market because this product originally from main land
china’s.
The type of industry that we are doing is food industry where focused on sectors of the
industry that market and sells food products to the end consumer. There three types of food
that our group sell which is “Hot Pot”, “Potato Chips”, and “Popia Thai”. This food is directly
cooked on the spot, so the customer can get the fresh product and can save the time for
wait.
The business model is the plan implemented by a company to generate revenue and make a
profit from operations. The model includes the components and functions of the business, as
well as the revenues it generates and the expenses it incurs. It also describes how an
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organization creates, delivers, and captures value and this part of business strategies
including purpose, offerings, strategies, infrastructure, organizational structures, trading
practices, and operational process and policies. So for the business model, to attract
customer come to our stall, we offer them with cheaper price and offer some promotion
which is buy five sticks Hot Pot, free 1 stick. This promotion only offering during the first day
of expo (28hb April) and this promotion is very effective way to affect our customer mind to
buy more stick of Hot Pot from us with convenient price that very cheaper than our
competitors. We also apply friendly concept, which is when customers come to our stall we
treat them very friendly, so the customer can feel free and happy to come to our stall. In
addition we also give free flyers to our customer regarding our product, so the customer can
know about our product more detail. We also add some menu table in front of our stall to
provide and to give information to our customer with attractive menu table.
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3.0 Management Plan
3.1 OrganisationalChart for APK HOLLIC
President / CEO
(Mohd Redwan Bin Jumat)
Planning Manager Product Manager Human Resource Manager
Azlina Eng & Fan Wen Liang Rahayu Binti Asmaniah Nurliyani Nisa
Rohayu Binti Mohamad
Operational Manager Marketing Manager Financial Manager
Mohd Pirdaus Bin Muntak Nor Effendi Bin Abidin Anna Lau
Sitti Aminah Usman Adzrin Bin Muhajim Kuan Chew Linn
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3.2 Management Profile
Mr. Mohd. Redwan bin Jumat BBA. (Hons)
Chief Executive Officer
Mr. Mohd Redwan is a graduate of the University Malaysia Sabah with a degree in
Islamic Finance.
Ms. Azlina Eng BBA. (Hons)
Planning Manager
Ms. Eng holds a degree of International Banking from University Malaysia Sabah.
Ms. Fan Wen Liang BBA. (Hons)
Planning Manager
Ms. Fan also holds a degree of International Banking from University Malaysia Sabah..
Ms. Rahayu binti Asmaniah BBA. (Hons)
Product Manager
Ms. Rahayu holds a degree of International Banking from University Malaysia Sabah.
Rohayu binti Mohamad BBA. (Hons)
Product Manager
Ms. Rohayu holds a degree of Islamic Finance from University Malaysia Sabah.
Adzrin bin Muhajim BBA. (Hons)
Marketing Manager
Mr. Adzrin holds a degree of Islamic Finance from University Malaysia Sabah.
Mr. Nor Effendi bin Abidin BBA. (Hons)
Marketing Manager
Mr. Effendi holds a degree of Islamic Finance from University Malaysia Sabah.
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Mr. Mohd. Pirdaus bin Muntak BBA. (Hons)
Operational Manager
Mr. Pirdaus holds a degree of International Finance from University Malaysia Sabah.
Ms. Sitti Aminah Usman BBA. (Hons)
Operational Manager
Ms. Aminah holds a degree of Islamic Finance from University Malaysia Sabah.
Ms. Anna Lau BBA. (Hons)
Financial Manager Ms. Lau holds a degree of International Finance from University Malaysia Sabah.
Ms. Kuan Chew Linn BBA. (Hons)
Financial Manager
Ms. Kuan also holds a degree of International Finance from University Malaysia Sabah.
Ms. Nurliyani Nisa BBA. (Hons)
Human Resource Manager
Ms. Nurliyani holds a degree of International Banking from University Malaysia Sabah.
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3.3 Roles and Responsibilities of Managers
Type of Managers
Roles and responsibilitiesPerson In charge
Chief Executive
Officer
Advises the members
Supports motivation of employees in
organization products/programs and
operations
Give a command to members
Monitor all the activities during the
expo
Mohd Redwan Bin Jumat
Planning
Manager
Developing activities on the group
Providing a project management of
leadership.
Formulating a goal and work
schedule.
Formulates policies and planning
recommendations to the Board
Decides or guides all members to do
their job during the expo
Azlina Eng
Fan Wen Liang
Product Manager Maintaining a product and service. Developing the process of design.
Taking charge of the process of
operating.
Rahayu Binti Asmaniah
Rohayu Binti Mohamad
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Marketing
Manager
Developing marketing strategy and
plan.
Developing marketing opportunity.
Researching a potential market as
well as customers.
Looks to the future for change
opportunities
Distribute the flyers and directly
promote to the customer during the
expo.
Nor Effendi Bin Abidin
Adzrin Bin Muhajim
Operational
Manager
Ensuring a smooth operation of
various processes to the production
of goods.
Maintaining the quality of goods.
Oversees operations of organization
Ensuring all equipment is complete
during the expo.
Sitti Aminah Usman
Pirdaus Bin Muntak
Financial
Manager
Providing a financial advice for the
company.
Making a clear budgetary plan for
short and long term planning.
Manages financial and physical
resources
Anna Law
Kuan Chew Linn
Human Resource
Manager
Responsible for mentoring, guiding
and developing the whole team as a
unit.
Forecasting the the total customer
Nurliyani Nisa
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will come.
Manages human resources of
organization
3.4 Human Resources Needed
Human Resource Needed Explanation
Well-trained workers All of the workers need to be trained before all of them
are put to work because with these method it can
ensure a smoother and more systematize wor
organization within the group.
Workers with better
communication skill
All of the workers need to have a good communication
skill that makes it easy for them to communicate no
only within the organization but also with the
customers. With this kind of trait, it’s easier to attrac
and persuade the customer to try the products.
Workers with cooking
experience
Some of the product needs to be cook, so a worke
with cooking experiences is needed to complete the
product in order for the rest of the group to present i
to the customers.
3.5 APK HOLLIC Logo
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3.6 APK HOLLIC Group Location
The location for our business is in car parking and our stall no. is 14 that start on 28 April
2012 until 29 April 2012.
4.0 Product/Service/Process
4.1 The Uniqueness of Product/Service/Process
Our group main product for APK is “Hot Pot” and “Popia Thai” which is traditional foods from
China. These foods only can be found in main land China and hard to find it in Malaysia, that
is why we prefer to sell these foods as our group product. In addition these foods also have
difference in term of taste and the colour. For the Hot Pot we have two types of sauce which
are spicy and non-spicy, and contain variety types of choice like fish ball, seafood tauhu, hot
dog, and etc. Our group also has a difference marketing strategy on how to promote and sell
these foods to test the market if there have a demand for our product, for example we
advertise our product on Facebook and make an advertisement in UMSKAL to take a pre-
order before the APK event start. Our main target customer is UMSKAL students which is
most of them is Muslim, so the process to make our product will be conduct in Islamic ways
to watch over its “halal” quality". Besides that, our product is it is one of halal food that we
bring from China. In China mostly its food is non-halal food and this will attract customer to
try our main product. The process to cook it, we are using a very healthy way of cook by
fried it with higher quality of vegetable oil. This will make the taste of our product became
healthier and this will control the originality the taste of the product. For the Hot Pot and
Popia Thai, the procedure to produce this food is cooked on the spot so customers can feel
fresh and save the time for waiting. Our packaging is also unique from other group. It is
because the way we serve with the sauce that we bring from China will attract more
customers. In addition, we also are selling “Potato Chips, so we will try to test the market
especially our target customer’s students from China.
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4.2 Intellectual Property
For our group main product, under intellectual property law, our main product are granted
certain exclusive rights to a variety of intangible assets that is copyrights, trademarks, patents, and trade secrets in some jurisdictions. Our main product is our own recipe because
we include the sauce that is we can get in Malaysia. The sauce only we can find in China. So
our main product is originality and copyright from China. These exclusive rights give benefit
to our group from the property that we bring from China and also providing a financial
incentive for the creation of an investment in intellectual property. This will avoid from others
group to copy of our product and doing same things with our main products.
5.0 Industry and Market Analysis
5.1 Industry Analysis
The several key factors must be considered as when doing industry analysis:
Geographic area
Industry
Product
Buyers
Regulatory environment
Company information.
Our company involve on food industry which based on cooperation. This food industry allow
us to introduce a new food to local market because our product ideas is originally from
china’s foods and this product can be adapt and will be suit with local taste and preferencewith short time.
These foods/products only can be found in main land China’s and hard to find it in Malaysian
that why we prefer to sell these foods for our group product. In addition these foods also
have difference in term of taste and the colour.
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There are few factors that can influence the growth of our business which the first one is
customer’s preference. To fulfil the customer’s preference we try to serve with the best
quality and difference taste from the local market products. This is because our product is
originally from main land china’s. Our business growth also can affected by the rules from
government, but during the expo the rules is already set, so there would have some
limitation, for example like we cannot use multi-cooker to cooked the foods and only gas
stove and microware can be used and this also can affect our business. So, to overcome this
problem our company used gas stoves to cook the foods. In addition, during the expo, there
are also have some business doing mostly similar with our business with a few different, but
the core competency for our business cannot be copy by the competitor, so this would make
some different especially in term of taste.
For the first day of APK expo, our sales is RM 397.00 and for the next day is RM 407.80, so
our business is growth up about 1.03% during the expo, we estimated that this growth will
be increase in the future.
During the expo day also, our group used many marketing strategies to attract customers to
come to our stall, for example, for the Hot Pot we offer them with promotion which is buy 5
sticks and get free 1 stick, this promotion is so effective to affect the customers mind to buy
more Hot Pot sticks. We also distribute flyers to all customers, not only who come to our
stall, but we also give it mostly to all people who come during the expo. These flyers help us
not only to attract customers, but also to give information about our product. In additions,
we also put advertisement on social network like Facebook to promote our product besides
put an advertisement in the campus.
Size, Growth Rate, Sales ProjectionThis product target market is among the population in UMSKAL include staff and
students. The roughly size in UMSKAL population is about 2,000 or more people. The
public (outside the campus) also is invited to come to the APK expo. So, our target
customers will be wide but only focused in the campus ( Students and the staffs).
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In our sales projection,this food product which is Hot Pot product, we targeted that our
sales is around RM 1000 or more. It is depend in selling and buying session.
Buyer Behaviour
Mostly the clients’ behaviours are just looking for a lowest price. So as we concerned,
as our marketing strategy we place a lower price at our services which is affordable for
our clients especially students. On the first day, we make promotion for the Hot Pot
which is buy 5 sticks of Hot Pot, and then get 1 free stick. This promotion is very
effective way to promote our product into the local market.
Key Success Factors
The key success factors are:
1.1.1 Introduce new product among student and staff
1.1.2 Different and unique compare to the other business
1.1.3 Lower capital and budget in term of food
1.1.4 Another choice of food.
5.3 Competitors analysis
APK HOLLIC of establishment is very effective. However, since we are a new on this
industry, we also need to do more about the competition with another group (company) on
same industry. To meet this requirement our group make a few solution, for example buy 5
sticks of Hot Pot then free 1 stick, and distribute the flyers to our customers. We also sell 4
Popia Thai at RM 2 where we on the first day we sell it 3 Popia Thai at RM 2, so here we
assume that on the last day of APK EXCO the demand for the Popia Thai is increased.
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6.0 Marketing / Promotional Activities
6.1 Target Market
Our target market is UMSKAL students, UMSKAL staffs, and public. During the expo, ourtarget market is more focused to International students from China and they are more likely
to buy our product rather than our competitors. This is because of our recipes is originally
from China and this foods also popular in the China, that is also the reason on why the
international student from China is more prefer to buy this foods. The local student also buy
our product because this is a new food in the local market, so they want to try it, and the
most important is, our customers no need to worry about the halal quality because we
already make confirmation that this foods is halal in term of material that used and the
procedure to make it especially for the Muslim.
6.2 Market Strategies
This target market is the population in UMSKAL includes lecturers, staffs and students
who are most likely to find another kind of food. Beside that, this is the population
most likely to find another food that is basically in other type of food
Since we have the package for course Hot Pot food, our specific target market is
students of UMSKAL, roughly 2,000 students, and staffs.
To get maximum profit from the selling of the Hot Pot, Popia Thai and Potato Chips, we had
several strategies to catch customer value toward our product. The marketing strategy are
divided into four, that is the product, price, promotion, and place. The marketing strategy is
important to market our product, and the most important is to get a customer value to our
product, so our product can be selling efficiently.
Product Overview
Our product for the APK for this semester is the Hot Pot, Potato Chips and Popia Thai, the
Hot Pot is the unique dish that origin from the Chinese people in China, the other name for
the Hot Pot that we always heard is steamboat. The Hot Pot is a unique dish because of its
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way of making and the taste of the dish. Not many people had a chance to taste the Hot Pot
before in their life especially the Malay and Indian people, because the dish is not parallel for
their culture. So that is why we choose the Hot Pot as our product for the APK, so many
people especially student of UMSKAL can experience a unique taste of the Hot Pot. As we all
known many people will want to taste a new dish to experience it by their self the unique
taste of Hot Pot, so the product can be sell smoothly and make its maximum profits. To
satisfy our customer with our product, we also provide tester or food sample for our
customers, then they can test it before buy it. We also attach the example of our product
here.
Hot Pot Popia Thai
Potato Chips
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Price
For the price of this Hot Pot product, it depends on how many stick that someone had eaten.
Our company suggest that one stick for RM 1.00, because it is the most affordable and
relevant price for our targeted customer that is, students. And to attract more customers to
purchase our product, we will make a promotion for this product that is, buy 5 sticks, get
free 1 stick. By this many people will purchase 5 sticks to get 1 free sticks. For the Popia
Thai we also make promotion based on price on the second day where we sell it 4 rolls of
popia for only RM 2.00 and this promotion is very attractive to attract customer to buy our
product and with affordable price. And for the Potato Chips, the price is still RM 2.00 per cub
and we did not make any promotion because we only make this food with small quantity and
our target for this food is more likely for international students from China.
Promotion
Advertising is any paid form of non-personal mass communication through various media to
present and promote product, services and ideas. So far, our products have advertised
through many different ways and media.
We will promote our product by using an attracted poster, so the customer will attract to
know more about our product. Also our company will market our product in Facebook. As we
all know, many people especially student have a Facebook account, the product marketing in
Facebook is the effective way to introduce our product to the targeted customer because by
using Facebook to marketing our product the cost will be cheap and many people especially
student will notice our product in no time. So by marketing our product on Facebook it will
reduce the marketing cost and the product marketing will be more efficiently.
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This is our advertisement used on the Facebook
Place
Decisions with respect to place focus on making the product available in adequate quantities
at places where customers are normally expected to go for them to satisfy their needs. For
place, our company will find the most strategic place to attract customer to purchase our
product, so we can maximize our product selling. The strategic place that we mention is
places that will make our customer feel convenience to purchase our product. Then, it will
make them easily to purchase our product.
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7.0 Financial Plan
The company’s capital is invested by each of the group members. Each of us member
contribute RM30 as capital of product deposits, expense, and cost advertising.
Materials
Popia Thai
Items Unit Price PerUnit(RM)
Quantity Price (RM)
Popia
Cabbage
Carrot
Thai Sauce
Maggic Oyster Sauce
Peace Longkau Vermicelli
@ 1 pack
--
--
--
@1bottle (500g)
--
5.50
--
--
--
4.80
--
8
--
--
--
1
--
44.00
36.65
8.10
7.70
4.80
6.90
Total 108.15
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Hot Pot
Items Unit Price Per Unit (RM) Quantity Price (RM)
Hot dog
Grab stick
Mushroom Seafood
tofu
Mushroom Fish
sandwich
Garlic
Onions
Sesame oil
Taufu pok
@ 1 pack
@ 500 g
--
@ 1 pack(500 g)
--
--
@ 1 bottle (315ml)
--
2.30
4.99
--
9.80
--
--
8.30
--
9
7
2
1
--
--
1
--
20.7
34.90
14.00
9.80
2.95
10.00
8.30
35.80
Total 136.45
Potato Chips
Items Unit Price Per Unit(RM) Quantity Price(RM)
Potato
Carrot
@ 1 Box
--
13.00
--
1
--
13.00
12.55
Total 25.55
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Other Materials
Items Unit Price Per Unit(RM) Quantity Price (RM)
Satay stick
Plastic bag
Paper
Grocery
Cooking oil
Salt
Other
materials
Chili Taiwan
Sesame
Seasoner
Leeks
Cups
Flour
Sundry
Gas Cartridge
Multi Peeler
Glove plastic
@ 1 pack
--
--
--
--
@800 g
--
--
--
--
--
--
--
--
@ 1 bottle
--
--
6.90
--
--
--
--
1.00
--
--
--
--
--
--
--
--
5.90
--
--
1
--
--
--
4
1
--
--
--
--
--
--
--
--
5
--
--
6.90
32.70
8.40
11.70
21.20
1.00
6.40
1.05
1.95
8.40
2.35
2.00
1.40
41.80
29.50
6.50
4.80
Total 188.05
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APk HOLLIc The Business Proposal
FORCASTED BUSINESS FINANCIAL
Sales forecast
Hot Pot 1 unit product = RM 1.00
Popiah Thai 1 unit product = RM 2.00
Potato chip 1 unit product = RM 2.00
Profit / Loss for the Expo: 28/4/2012 and 29/04/2012
Total costs: RM 594.80
Total sales: RM 804.80
Profit: RM 210.00
Net profit margin = (RM210.00/RM804.80) * 100% = 26.09%
Donation 10% of profit to charity
RM 210.00 * 10% = RM 21.00
RM 210.00 – RM 21.00 = RM189.00
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APk HOLLIc The Business Proposal
FINANCIAL STATEMENT
INCOME STATEMENT
Apk Hollic
Income Statement in 28/4/2012 and 29/4/2012
RM RM
Sales 804.80
Beginning inventory 0.00
Purchases 458.20
Ending inventory 0.00 (458.20)
Gross profit
Expenses:
Rental fee 60.00
Transportation 30.00
Decoration 26.60
Rental stove 20.00 (136.60)
Operating income 210.00
346.60
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APk HOLLIc The Business Proposal
CASH FLOW STATEMENT
APK Hollic Company
Cash Flow Statement in 28/4/2012 and 29/4/2012
1st day 28/4/2012 2nd day 29/4/2012
Balance b/f 412.15
Cash inflowCapitalSales
420.00397.00
-407.80
817.00 819.95
Cash outflowInventoriesRentalDecorationTransportation feeRental stove
318.2530.0026.6020.0010.00
139.9530.00
-10.0010.00
404.85 189.95
Profit/Loss
Balance c/f
412.15
412.15
630.00
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APk HOLLIc The Business Proposal
BALANCE SHEET
Apk Hollic
Balance Sheet in 28/4/2012 and 29/4/2012
RM
CURRENT ASSET
Cash 630.00
Total assets 630.00
OWNER EQUITY
Beginning capital 420.00
Operating income 210.00
Total Equity 630.0
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APk HOLLIc The Business Proposal
8.0 Conclusion
In conclusion, we selling our product with convenient price that very affordable for customer
to buy our product. Mostly our target customers are from international students from China.
The outcomes from the APK expo is we have a new experience during the APK expo not only
to increase our entrepreneurship skill but also add up our soft skill value like co-operation,
loyalty, and more confident when face any situations. This outcome is very useful in the
future.
9.0 Reference
http://en.wikipedia.org/wiki/Marketing_plan
http://www.mplans.com/tutoring_service_marketing_plan/marketing_vision_fc.php
http://www.articlesbase.com/social-marketing-articles/new-marketing-plan-
4290857.html
Thill, C. B. (2012). Business Communication Essentials. Pearson.
Jacobs, C. (2012). Operational and Supply Chain Management. Mc Graw Hill.