APK Business Plan
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Transcript of APK Business Plan
INTRODUCTION
CONTENTS Company Background
3 Summary Business Plan
4 - 5 Introduction
6 Booth Physical Arrangement 7 Organization Chart
8 - 9 Objectives
10 Business Background
11 General
12 Industrial Information
13 Marketing Department
14 Marketing Strategy
15 Manufacturing Capacities 16 Machines and Tools
17 Marketing Information
18 Products Price
19 - 22 Promotion
23 Products Distribution
24 Competition
25 - 26 Management Department
27 Overview
28 - 29
Manufacturing / Operation Department
30 Chart of Production Process
31 - 33 Details of Games
34 Financial Department
35 Budget
36 Income Sheet 37 Acknowledgement
38 Attachments
39 COMPANY BACKGROUNDNAME: ONE STOP
ADDDRESS: KOMPLEKS PERDANA SISWA, UNIVERSITY MALAYA
TELEPHONE NO: 012-5355747
NATURE OF BUSINESS: PARTNERSHIPPRODUCTS AND SERVICES: 1. FOOD *HERBAL EGGS2. BEVERAGE *PEARL TEA 3. ACCESSORIES *SCREEN PROTECTORS, KEY CHAIN, TEDDY BEARS, FENG SHUI NECKLACES & ALPHABET NECKLACES
4. GAMES *MEMORY GAME, LUCKY DROP & PINGPONG
THROWOPERATION DATE: 9/10/2008
DATE OF REGISTRATION: 3/9/2008
CAPITAL: RM1200.00
Summary Business PlanOne Stop is an all in one place where you can get 3 completely different kinds of products. We provide food and beverages, accessories and games. The details are as followed:-
Date: 9th September 2008
Time: 8am till 7pm
Venue: Kompleks Perdana Siswa car park slots
For food and beverages we are providing herbal egg and pearl tea which are healthy as they have natural flavorings and no preservatives. Besides, they are halal too. This makes them far superior, both in quality and taste. As for accessories we are providing unique and meaningful necklaces suitable for all ages, cute and attractive key chains as well as high quality handphone screen protector which is in great demand in the market now. For games, we have prepared both mind and physical challenging games namely memory game, lucky drop and ping pong throw.
Our purpose is clear- to provide a stress releasing environment for just everyone!! So far there are no other stalls offering 3 totally different businesses. We are the sole one doing this but we have taken all the necessary steps to ensure success. For that, we emphasize on unique services, unmatched in both quality and presentation. We use the most beneficial word-of-mouth advertising method as besides specially designed handbills, posters and banners to arouse public attentions. We also stress on low operating overhead so everyone can own. We did a market survey on price and opinions on products we are providing. We take in deep consideration on every feedback and are forming mobile selling team. We hold on firm to this- customers are always right.
Our management consists of director and assistant director with the help of 5 subdivisions, namely administration, financial, sales, promotion and miscellaneous. Everyone is playing their role which includes sharing experiences, seeking information, investing, stock purchasing and publicity. We give out our very best as we want only the best for our valued customers.
Our target market would be each and every one in University of Malaya. This even includes street cleaners and passer-by! We want them to release all stress with our specially designed games while enjoying the tastiest food ever. Our accessories especially necklaces will attract lots of customers from both gender as it is low in price, unique and new in market!
Based on the size of our market and our defined market area, together the partners have invested RM1200.00 to meet capital requirements. This will be used mainly in stock purchasing transportation and publicity. Our suppliers are all very trustworthy business personals- they supply us nothing but the best with low costs. They even allow items returnable to suit our customers need.
We ensure that this is not only a business plan written merely on papers but an even successful one in reality. There will not be any other business as well planned, satisfying, loved and profitable as us. Customers will definitely come back for more because we are simply the best!INTRODUCTIONThe idea of One Stop is based on All in one concept where our company provides variety of products and services to cater the needs of every customers. These includes:-
i. Food and beverages Herbal Egg
Pearl Tea
ii. Accessories Key Chain
Feng Shui Necklace
Alphabet Necklace
Handphone Screen Protector
iii. Games Memory Game
Lucky Drop Ping Pong Throw
The main reason why we separate our capital into three fields instead of focusing on one is to minimize risk as our target market is large and their demands are of large varieties. If we only specified in a particular field, we can only attract a portion of customer in famous and large University of Malaya (UM). We want to reach everyones heart. Thus only by heterogeneity we could attract large crowds of different preference customers, being in entertainment, food or accessories.
Booth Physical Arrangement (Plane of Tent)
This is the physical arrangement of our booth on that particular business day. This booth will be provided and the arrangement is depend on our own creativity. The food and beverage stall and accessories stall will be on both side of our entrance to attract our customer while the games area will be set up in the inner side.
Our company is operating as partnership. The particulars and posts of all partners are as followed:-
No. Name Matrix no.Phone no.
1.SAW YEE FUNGSER 080018012-5566038
2.TEOW PEI CHUNSER 080022016-4418483
3.YEE LEE LINGSER 080028017-6831268
4.NG XIN YINGSER 080015012-5355747
5.CHONG MUN YISER 080032016-6448583
6.WONG WAN SHING SER 080025012-4375229
7.WEE SUAN YEANSER 080024012-9683221
8.LEONG WAI KITSER 080008016-2226688
9.NG AI MAYSER 080014017-2585618
10.GAN XUE MEISER 080003017-9008852
11.SEE JUN BINSER 080019017-3296185
12.TAN CHUN WEISER 080020
13.LIM JUN LEESEC 080023
14.TAN TZE MINGSEC 080103
15.CHOO WAN YINGSEB 080007016-6952363
16.THANG CHON YIPSER 080023
17.LIM SEM HENGSER 080009
18.YAP WAI THEENSER 080027
19.YEO TAU LIANGSEH 080024
20.LEE HUI MINSEN 080010
21. LAI WEE CHINSEN 080009
22.HENG WEI KEATSET 080004
23.NAWSHEN SAUMTALLYSER 080705017-3172434
24.WEI LUYU MACYSER 080707016-2364860
ORGANIZATION CHART
ObjectivesThe main purpose of this proposal is to provide an overview of the business plan, organization chart and economy status of the company to all partners. Besides, it gives full details of the products and services our company provides as well as to assure every partner about the potential growth of the business.
As our company is small scale industry, the capital requirement is about RM1050.00. We did not apply for any financial aid and the capital is obtained completely from our partners, investing RM50.00 each. This sum of money will be used mainly in stock purchasing and transportation. Apart from that, a portion will be used as promotion fees such as printing posters, flyers and banner. This would help highlighting our newly formed company as well as the products and services we are offering. Since all partners holding same share in this business, the profits obtained will be divided equally among us.
In order to ensure the competitiveness of our companys products in the market, a market survey team has been formed to survey the market price for our products. The result is used as a guideline to set the price, lower but profitable. Thus, low cost yet attractive and competitive products would serve as main attraction to customers. Apart from that, we also form a mobile selling team to make sure everyone know about what we are offering. Some of them are busy working or studying but that matters not! We are ready on the go and we even offer delivery services provided they are confined to UM. Whats more, they are totally free of charge!!Business Background
GENERALOur company is running retail and service base business. This is a new project and we have choose to run it in partnership concept as to gather more capital.
Our products are unique from the viewpoint of design. For instance, the Feng shui necklace with the spinning flower signifies the good fortune. Various colours to be chosen adds to the attrativeness of the necklace. Besides, the games we offered are challenging which involve both luck and brainworks.
The strength of our company is that we could obtained the stocks in a lower cost and thus offering cheaper retail price for customers.
On the other hand, we have limited capital that caused us could not purchase the stock in bulk. Therefore, we have implement booking system as to minimize the risk. Besides, we do not have car in transporting our products and in order to eliminate the problem, public transport has been used though it is troublesome and time consuming.
This business plan is expected to bring profit instead of loss as our products are affordable by all UMers. Besides our high products quality serves as another added advantage to our company compared to others.
INDUSTRIAL
INFORMATION
Our business is of high potential growth. This is due to variety of services we are offering. There will be entertaiment, food and accessories. So far there are no other people providing the business as we do. They either specialised in food or entertaiment or accessories. Very few apply all in one concept.
The reason why we use this concept is because in line with the uplift of standard of living, the purchasing power also increases greatly. This indirectly means that people are more willing to spend a bit more on entertainment and accessories which was once been regard as a waste of money.
Based on what we have to offer them, they will not feel reluctant to spend any on our services. We offer them tasty and healthy food and beverages with no colouring, no preservaties and consists of natural flavourings. We offer them fun and challenging games. We offer them most fashionable accessories. We are providing only top services.Eventhough we provide excellent services, our business is small scale industries. Therefore, we do not offer any credit services. We accept only cash, in RM (Ringgit Malaysia). This, we ensure it wont cause any disadvantages as our services are of low and afforable prices. Marketing department
MARKETING STRATEGYCompetitiveness is inevitable in running a business. This is especially so as we are specifying in 3 different services. The number of competitors we will be facing definitely more than those who are focusing on a single field. However, from the viewpoint of prizing and quality, we are sure that our company is the best choice for the customers.All products and services sold are in cash term (RM). The details of the products and services are as followed:
(i) Necklace -2 different type and various colours to be chosen
-design of the fengshui necklace is unique and it brings the
meaning of Good Fortune
(ii) Key Chain -plenty choice of famous animation and cartoons(iii) Screen Protector -stocks for different phone models
-high quality (double layered) -experienced staff to help in replacing the screen
protector(iv) Pearl tea and Herbal eggs - are healthy food as the eggs are cooked with herbs while tea
are definitely better than carbonated drinks.
-they are mouth-watering and tasty.
-they can hardly be bought in UM
Manufacturing Capacities
(a) Feng shui Necklace
limited to 50 units only
due to high budget and consideration of the market response
(b) Alphabets Necklace
limited to those who has ordered before 5th October 2008
not every alphabets are marketable, therefore we offer the pre-ordered system to minimize our risk
(c ) Key chains
limited to 130 units
due to high budget and in consideration of the market response(d)Screen Protector
unlimited
returnable and refundable
(e)Teddy Bear
unlimited
returnable and refundable
(f)Herbal Eggs
limited to 150 units
due to the limited of time, size of pot, ingredient and consideration of market response(g)Pearl Tea
limited to 300 cups due to the limited time, ingredient and consideration of market response
MACHINES AND TOOLS
NoMachines or toolsModelUnitPrice [RM]FunctionSource
01PotPanasonic1-Boil herbal eggsBorrow from one of the group member
02GasShell15.00Boil herbal eggs
03Pail1
04Ping Pong 3015.00Games
05Colourful marbles1 Bag3.50Games
Marketing information Our target market would be everyone in University of Malaya (UM) be it staffs, lecturers, dean, students or even street cleaner. We target on those having stressful time in working or studying as well as those who are very fashionable and into food. We provide comfortable environment for that purpose and are offering games as to relax their mind by thinking other things.
Our premises would be at Kompleks Perdana Siswa car park slots. It is a strategic place as many people pass through that place. Its location next to main road makes it easier to attract everyone included passer-by.
To ensure success in running business, we have considered different methods. We will purchase stock with low cost, yet attractive, meaningful and unique. We offer healthy food with natural flavorings, non preservatives and definitely halal. We will do survey on markets price and what our competitors offer. We will also run publicity as well as forming mobile selling team and delivery services around campus.
PRODUCTS PRICE Our market survey them have done a great job of doing comparison of markets price. The survey is done in hypermarket, namely Jusco, Tesco and Giant as well as night market and morning market. Based on the survey we did for 3 consecutive days, we set our products price. Customers often ask for a cheap, appropriate and economic price. Hence, we set our market line towards a more affordable price which will suit the economic status of every UM students and staffs.We have taken into consideration certain aspect in order to arrive at the best decision to price of our products. We seriously considered: Cost of the products
Markets demand How to minimize our risksActually there are few existing shops in our area which are selling similar products as we are. However they are all focusing on one services rather than all in one concept. Hence, we have more advantages. We can promote more items once they set their foot into our premise. We had set the most reasonable price for our products and are definitely cheaper than market price. After a mark up, our products prices are as follow:(A)Accessories
NoProductSourceCost per item [RM]QuantityTotal costSelling price per itemPromotion priceExpected profit [RM]
01Feng shui NecklacesZen Chu Sdn Bhd3.50501758.80-100
02Alphabets NecklacesZen Chu Sdn Bhd3.00501509.90-147
03Key ChainsStable Collection Sdn Bhd1.501301953.002 for RM5.0095
04Teddy BearsLovely Gm Gifs and Memory(returnable)20-Depends on size-80
05Various Mobile Phone Screen Protector -(returnable)501509--
(B) Food and Beverage
NoHerbal EggsPriceQuantityTotal [RM]
01HerbRM 3.70 per unit518.50
02EggRM 0.27 per unit17045.90
03GasRM 5.00-5.00
04Plastic bagRM 8.001 bag8.00
Total cost for raw material = RM 73.50
Cost per unit item = RM 0.49
Selling price per unit = RM 0.80
Promotion Price = 3 for RM 2.00
Expected profit = RM 16.50
NoProductSourceCost per item [RM]QuantityTotal Cost [RM]Selling Price (per item) [RM]Promotion price [RM]Expected profit [RM]
01 Pearl TeaMydin,
Carrefour,
Jusco1.503004502.50RM 2.00 for 3100
(C) Games
NoGamesSourceCost per item [RM]QuantityTotal Cost [RM]Selling price per item [RM]Promotion price [RM]Expected profit [RM]
01MemoryCarrefour,Jusco10.0050.0010.001.00-20.00
02Lucky DropCarrefour,Jusco10.0050.0010.001.00-20.00
03Ping Pong ThrowCarrefour,Jusco10.0050.0010.001.00-20.00
ProductsSelling Price [RM]Current Market Price [RM]
Fengshui Necklace8.8012.90
Alphabets Necklace9.9012.90
Key Chain3.003.90
Mobile Phone Screen Protector9.0010.00
Herbal Eggs0.801.00
Pearl Tea2.502.50
PROMOTION
Promotion plays a crucial role in boosting our business. Through promotion activities, we could introduce our products and services to the public.
Various approaches have been used in promoting. Firstly, we make a 2.00m x 0.60m banner. The banner with our company name ONE STOP is brightly coloured and outstanding. Also, the size of font is big enough to be seen from afar. This banner will be hanged in front of our booth. It will certainly attract a big crowd of customers that day.
Secondly, we had prepared lots of handbills for promotion purpose. The handbills consist of important details such as venue, date, time, services offered and contact number in case of any enquiry. We will distribute them to all UMers before the day we start running our business. Thirdly, we have also make A4 sized posters which will be paste onto the notice boards in colleges, corridors and faculties. Similarly, those posters contain important details which are venue, date, time, services offered and contact number. Moreover, the designs of the posters are a piece of art as to grab full attention of every passer-by.
The budget for promotion activities is merely RM20. The list of cost is as followed:
Banner: RM 15.00
Handbills: RM 5.00 (Photostating cost)
A4 Posters: RM5.00 (Photostating cost)PRODUCTS DISTRIBUTIONApart from selling at the stall, we have also formed a mobile selling team to sell accessories around the campus. Apart from that, we provide delivery services for customers who required them but only within campus. This will surely attract customers as it is very convenience and provides them a great opportunity to strenghten bonds among peers or simply to show appreciation to lecturers. For this purpose, we will rent 2 bicycles from cyclic club. Rental fee is cheap, RM2.00 for 3 hours.We hold firm onto policy Customers Are Always Right. Customers
welfare are our main concern. Any damaged product are refundable within 2
days.(terms and conditions applied)
In order to maintain a good relationship with customers, we provide
excellent services in a good manner, especially when dealing with fussy
customers. To us, patience plays an upmost important role in business.
In addition, we would always maintain cleanliness of the shop as to provide a comfortable environment for the customers. That will help building their confidence towards our products especially the food we are selling. With the tastiness of the food and beverages, good quality of accessories as well as fun in our games all conducting in a clean and comfortable surrounding, they will definitely come back for more!!
COMPETITIONS
As what weve mention earlier, there is no other premises applying all in one concept. However, we consider all premises that sell any item we are selling as a strong competitor. We inspected their items and prices thoroughly, coming up with best conclusion and action for both customers and ourselves. For this purpose, we went in their premises as customers. Following is what we get:-
I. Company A
Selling cute souvenirs such as teddy bears and key chains. The price is over expensive even though their quality is good. Their target market is mainly on working people.*Advantages: - We have products in lower price with comparable quality
- Our target market is larger which consists of working people as
well as students.
ii. Company B
Selling cell phone accessories and provide repair services. The only phone accessories shop in this area and occupying 60% of our target market.
Bad comments from the customers regarding low quality of products and services.
*Advantages: - Our screen protectors are of high quality (double layered)
- Business opportunity is excellent as we are the second shop selling
screen protector and demand from market is high. iii. Company C Selling all kinds of accessories such as necklace, rings and earrings. Strong competitor with low price products as main attraction Pattern is monotonous and outdated
*Advantage:- our product design is unique,fashionable and meaningful.
With that, we are extremely confident that our products will make profit as our products come in different designs to fulfill different needs of our customers. Besides that, the cost of our products is low. We provide unique services, unmatched in both quality and presentation. We believe good services is one crucial step to attract more customers as words spread. It is beneficial for us if customers spreading good words about us. This works better than publicity. MANAGEMENT DEPARTMENTOverview
Although our company is a newly established company, we are very confident in ourselves. Each and every one of us has experiences on handling business thus it would not be a big problem for us. 21 out of 25 partners have diploma either in management, business or economics. All have at least 5 years working experiences and quite familiar with this field. When all heads are put together plus hard work and determination, business will prosper for sure. However, director and assistant director would be the main decision maker.Basically, the managing department is subdivided into 5 branches, namely administration, financial, sales, publicity and miscellaneous. The job scope for each branch is as followed:- Branches Job Scope
Administration*Prepare business plan
Financial*Prepare budget*Manage cash flow of the business
*Prepare account to show financial status
Sales*Stock purchasing
*Form mobile selling team
Publicity*Design handbills, banners and posters*Distribute handbills
Miscellaneous*Quartermasters for game stations*Support the need of other bureau *Set up booth
On business days, members of administration and financial branches will form a mobile selling team. This is to sell our items around campus in case some are too busy or did not receive any information regarding our business.MANUFACTURING/ OPERATION DEPARTMENT CHART OF PRODUCTION PROCESS(A) Accessories:
Include Necklaces, Key Chains and Screen Protectors:
Find suppliers and sales
Deal with the suppliers about the price and quantities that we required in order to get the lowest price possible and highest profit possible.
Decision making on types and quantities.
Decision making on price and the marginal profit.(B) Food and Beverage
(i) Herbal Egg Boil the eggs.
Break up the egg shell.
Boiled up ingredient (herbs).
Add the eggs into the herbs.
Boiled it for about 3-4hours.
Ready to be served. (ii) Pearl TeaPrepared syrup from sugar.
Prepared pearl tea depends on customers order and favorite flavor.
Ready to be served.
(C) Services
Includes 3 different mini games:
Brainstorm the basic idea of mini games.
Decide 3 mini games to be carried out.
Set up rules and regulations.
Games trial.
Each game will be in charged by station master in different slots on 9th October 2008.
Players who interested need to challenge the mini game.
Success: Award.
Failure: You may try again.
Facilities required:
Electricity
Tables and chairs
Water
*Details of games:
(i)Memory
[Polyester, different colours of marbles]
10-12 marbles are arranged in a certain order. The player has 1 minute to memorize the order of the marbles. Afterwards, he has to arrange the marbles in the same order of colours.
(ii)Lucky Drop
Player standing 1-1.5meter from the bucket of water. He has to drop some coins in the bucket and he wins if the coin gets into the glass at the bottom of the bucket.
(iii)Ping Pong Throw
[Ping pong balls, egg tray]
Standing at a distance of 2 meter from the egg tray, the player has 3 ping pong balls which he has to throw in the egg tray. Depending whether the ball is in the egg tray or not he wins or lose. If it in, he may win if the ball is in the right colour hole. Otherwise he loses.Station masters:
They will explain regulations of the games and guide the players. They will observe to ensure that everything is running smoothly. They are also responsible to collecting money and prize giving.
Memory:RM1.00 for 1 trial
Lucky Drop: RM1.00 for 3 trials
Ping Pong Throw: RM1.00 for 3 trialsFinancial Department
Budget
According to the budget as above, the startup expenses is RM 1050.00 and each of us will invest RM50.00. So, the total capital from the partners will be RM 1200.
The capital will be use according to the budget as below:
Capital Equipment RM 100
Opening inventory RM 600
Advertising RM 50
Contingency fund RM 200
Working capital RM 200
Others expenses RM 50
RM 1200
After we have completed our income sheet, our expected profit is about RM 604.50. All the profit will divide equally among partners at the end of the business.One stop
Income sheet for Oktober 2008
RM RM
Sales 1900(-) Discount 95.5 Nett sales 1804.50
(-) Opening inventory Stock 600
Roughy profit 1204.50
(-) expenses Capital Equipment 100
Advertising 50
Contingency fund 200
Working capital 200
Others expenses 50
Total expenses 600Nett profit 604.50 ACKNOWLEDGEMENT
The success of this business plan is not merely because of our hard work, but also due to responsible partners whom has given us their helping hands to ensure the smooth running of the entire project.First of all, I would like express a token of appreciation to our coordinator, who greatly assisted us to complete this business plan. We sincerely thank him for his patience in lecturing us and giving us plenty of ideas in starting the business.Besides, credit goes to every group members who had really put in their heart and soul in completing this project. It is the cooperative and lots of brain storming plus a few sleepless nights that bring One Stop to reality.At last but not least, we would like to thank UM authority for providing a place for us to run our business. Special thanks to our suppliers for supplying us the stocks. There are many people whom we wish to convey gratitude but please forgive us for being unable to name each and every one of you.Attachments
GAMING AREA
HERB EGG
ACCESSORIES
STALL
PEARL TEA
Entrance
Entrance
DIRECTOR
SAW YEE FUNG
ASSISTANT DIRECTOR
TEOW PEI CHUN
ADMINISTRATION
EXECUTAIVE
YEE LEE LING
CHOO WAN YING
WEE SUAN YEAN
LEE HUI MIN
PROMOTION
EXECUTIVE
LIM JUN LEE
AUGUSTUS TAN TZE MING
WONG WAN SHING
GAN XUE MEI
SALES
EXECUTIVE
NG AI MAY
LEONG WAI KIT
LIM SEM HENG
SEE JUN BIN
NANSHEN SAUMTALLY
MEI LU YU MACY
FINANCIAL
EXECUITVE
CHONG MUN YI
NG XIN YING
TAN CHUN WEI
MISCELLANEOUS
EXECUTIVE
YAP WAI THEEN
THANG CHO YIP
HENG WEI KEAT
LAI WEE CHIN
YEO TAU LIANG
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