APIs: What’s in it for me – How can APIs bring value to our Business (Philipp Schöne)
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Transcript of APIs: What’s in it for me – How can APIs bring value to our Business (Philipp Schöne)
Drivers Outcomes
IdeasInnovation
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System of records
On-Premise
System of Innovation
& Differentiation
Employee, Consumers,
Customer/Suppliers
Multi-Channel User Experience
Private Clouds
Best of breed applications
as a service
Composition for a single Service / Experience
CRM
M2M Backend
Google Maps
Twillo
Partner
Internal
Customers
Opportunities
Contracts
Status
Location
Maintenance
POI
…
Call
…
Partners extend your reach dramatically
…
…
D&B
..
…
..
..
…
…
Data
…
Direct
Indirectvia Partners
Digital Business Ecosystem
WearableApps
EmbeddedApps
Mobile Apps
Web Apps
Tracking
Selling
Marketing
Shipping
Manufacturing
Data
Applications
Processes
AP
I
Regulating
Servicing
Public Records
Business Services
BankingPayments
AP
I
Developer & Social Networks
Multiple Interactions and APIs cross networks
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APIs and Developers at the center
{“API“:“first“}
• Developers want
• Easy access to APIs
• Understandable APIs
• SDKs
• APIs easy become products
• Promotion
• Support
• Documentation
• Lifecycle-Management
• Version management
• etc.
APIs and Developers at the center
{“API“:“first“}
• Technical Aspects
• Integration
• Visibility
• Security
• Control
• Business Outcomes
• faster
• cheaper
• monetized
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DIGITAL DEVELOPMENT TEAMS BACKEND INTEGRATION TEAMS
• Speed• Simplicity• Ease of use
• Sanity• Security• Ease of scale
THE DIGITAL DIVIDE
Image credit: Juan Pablo Bravo, The Noun Project
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Build an App -> Hack around- One Theme or Topic- In a limited time
Judged by a Jury with- Prices for winners
Location, Food and Drinks suppliedSpecial Tracks and Presentations around App Development to facilitate the experience
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• Ideas and Innovation
• Partnerships
• Contact information (HR type Information like CV…)
• Experience and Feedback– How does my API / System behave
– What is missing (SDK, Documentation, API Content,….)
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