APIs and Value Networks (3scale at APIdays Mediterranea)
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Transcript of APIs and Value Networks (3scale at APIdays Mediterranea)
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APIsFrom Value Chains to Value Networks
Manfred Bortenschlager
I work at 3scale.netOut-of-the-box API Management@3scale
APIDays MediterraneaMay 30, 2014
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What do I want to achieve?
Describe a current evolution
Highlight challenges
Suggest solutions
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Context
Technology of APIs
Business of APIs
Politics of APIsSource: Kin Lanehttp://apievangelist.com/2014/05/06/remembering-why-this-whole-api-thing-is-working--apidays-berlin/
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Value chains.
1985
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Source: Michael T. Porter (1985)Competitive Advantage: Creating and Sustaining Superior Performance
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Source: Gartner (2013)
Digitization
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The establishment of value networks.
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A value network…
…is defined as a value creating system in which all involved stakeholders co-produce value.
Source: Normann and Ramirez (1993)
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At the center of a value network is a platform.
Platform Business Model
Image Source: http://www.healthandcare.co.uk/
Image Source: Wikipedia
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The Platform Benefit
few vs. a lot
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Benefits of Platforms
Acceleration via network effectsIncreased rate of innovationContribution of complementary elementsIncreased number of channelsEvolution and stabilizingIncreased visibility Reduction of cost and riskSource: Gawer & Cusumano (2002): Platform Leadership
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APIs enable the Platform Business Model.
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Challenges
1.Be attractive
2.Be findable
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Challenge 1: Be Attractive
Valuable Simple
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Open standards contribute to attractiveness.
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http://apicommons.org/
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Challenge 2: Be Findable
Connection + Gravity + Flow
Flow
how well the platform fosters exchange and co-creation of value.
Matchmaker Tools
facilitates connections between producers and consumers.Source: Sangeet Paul Choudary (2013)Platform Thinking
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http://APIs.io/
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API ManagementFor Developers
www.apitools.com
Out-of-the-box API Management
For API Providers
3scale.net
apistrategyconference.com
apicodex.3scale.net
Market Education & Evolution
APIcommons.org
APIs.io
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Wrap-up & Take-away
Emergence of value networks due to digitizationPlatforms are at the heart of value networks and allow more efficient value co-creation.Challenge 1: be attractive
leverage open standards / APIcommons
Challenge 2: be findable discoverability / APIs.io
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Q&AManfred Bortenschlager
I work at 3scale.netOut-of-the-box API Management@3scale
APIsFrom Value Chains to Value Networks