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    WORLD BANK STATE AND PEACEBUILDING FUND GRANT 2014-2016

    Economic DevelopmentAcross Fragile Communities

    Abraham Path Masar Ibrahim:

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    The interaction with our guests gives us anopportunity to exchange our knowledge andit benefits also us the Palestinians, the

    community of Araba a lot.

    - Mustafa Mardawi, homestay host, Araba

    Contents

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    Welcome .......................................................... 3World Bank Project ....................................... 3

    Project Components .................................... 4

    About the Organization ............................. 6

    Project Partners ............................................. 7

    Contact Us ....................................................... 8

    PHOTO CREDITS:Beata Andonia, Sumaya Agha, Julian Bender, Evan Bryant, DavidLandis

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    The investment by the

    World Bank allows one

    of the most innovative

    social change projects in

    the Middle East to grow

    to scale.

    Stefan Szepesi

    EXECUTIVE DIRECTOR

    ABRAHAM PATH INITIATIVE

    World Bank Project

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    In 2014, the World Bank State and Peacebuilding Fund awarded a grant

    to the Abraham Path Initiative for a project entitled Abraham Path Masar

    Ibrahim: Economic Development Across Fragile Communities. The project

    supports the development of the Abraham Path in the West Bank (known

    in Arabic as Masar Ibrahim) and invests in sustainable tourism in rural

    communities along the path.

    The project will contribute to job creation and income generation formarginalized rural communities along the path, particularly focusing

    on women and youth while capturing lessons from job creation through

    experiential tourism that can be applied in fragile or conflict affected

    settings elsewhere. The project also features the first professional licensed

    trekking guide course in the region.

    Existing trailExtension of trail by project

    Nablus

    Awarta

    Duma

    Kafr MalekAuja

    Jericho

    Nebi Musa

    Mar SabaBethlehem

    Tequa

    Reshayda

    Beni NaimHebron

    Sanur

    BurqinAraba

    Sebastia

    RumanaJenin

    Jerusalem

    The Abraham Path is a long-distancewalking trail across the Middle East

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    1| INVESTMENT IN PEOPLE AND INSTITUTIONS

    Professional training of current and new guides Outreach to current and new communities Orientation and training for homestays Capacity building for local NGO partners

    Project Components

    2|PATH DEVELOPMENT

    Collection and publication of GIS data Mapping the path online and in print Waymarking research and signage on the path Route extensions in the northern and southern West Bank

    3|MARKETING, BUSINESS DEVELOPMENT, AND COMMUNICATION

    Development of practical resources for travelers andprofiles of points of interest on the path.

    Engagement with global travel market through travel

    fairs, tour operator trips and itinerary development. Marketing strategy for NGOs and local tour operators Social media presence and online promotion

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    4|ACTION RESEARCH

    Qualification and collection of data Monitoring and evaluation of project effectiveness Publication of 10 research notes on experiential

    tourism across fragile communities is a Palestinian

    $2.3million total project value

    $560,000

    $460,000

    $530,000

    $750,000

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    MORE COMMUNITY MEMBERS

    participating in cross-community activities

    260continuouskilometersof path

    MORE TRAIL DISTANCE

    540240 480

    200 220

    MORE INCOME generatedin marginalizedcommunities

    MORE local

    t ra ined GUIDES

    MOREWALKERSalong the

    path

    11631317

    1492

    2016

    74

    167

    196

    MORE

    JOBS

    created

    $751,000

    $620,000

    $682,000

    70 percent women

    Key Expected Project Results

    2014 2015

    Growth by year

    Learn more at worldbank.abrahampath.org

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    The Abraham Path is a long-distance walking trail across the Middle

    East. The path retraces the journey of Abraham, the legendary

    ancestor of over half of humanity, who is known for his hospitality

    and kindness towards strangers.

    The Abraham Path Initiative (API) is an international organization

    cultivating the development of the path along with local and

    international partners. API is a non-profit, non-religious and non-

    political organization and is the implementing agency and grant

    recipient of the World Bank project.

    API supports local partners in developing the Abraham Path as aplace of meeting and connection between people from the Middle

    East and people around the world as well as a creative space for

    stories that highlight the unique culture, heritage and hospitality of

    the region. API acts as a catalyst for socioeconomic development and

    sustainable tourism on the path.

    About the Organization

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    TheMasar Ibrahim Al Khalil is a Palestinian non-profit based in Beit Sahour that is developing

    the Abraham Path (Masar Ibrahim) in the West

    Bank as a community-based tourism project. The

    organization promotes cultural diversity, tradition,

    human values and environmental awareness.

    www.masaribrahim.ps | [email protected]

    Masar Ibrahim al Khalil is a union of three

    Palestinian organizations, which has a close

    working relationship with Bethlehem University:

    Palestine Wildlife Society

    PWLS aims to conserve and enhance Palestinian biodiversity.

    It develops activities in research, education, and ecotourismfor a local and international audience. (www.wildlife-pal.org)

    Rozana Association

    Rozana's work focuses on architectural heritage, trails andtours, capacity building, networks and partnerships andcultural events. (www.rozana.ps)

    Siraj Center for Holy Land Studies

    Siraj is a non-profit licensed tour operator that develops

    experiential programs focused on walking, biking, and

    community-based cultural tourism. (www.sirajcenter.org)

    The Institute for Community Partnerships atBethlehem University

    ICP seeks to enhance and develop the Palestinian Business

    Sector capacity and the development of innovative ideas for

    economical activities; empowering local communities with

    entrepreneurial, managerial, and technical skills.

    The project is endorsed by the Palestine Ministry of Tourism and Antiquities.

    Project Partners

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    Connect with us:Abraham Path Initiative1563 Massachusetts Avenue, Cambridge, MA 02138

    www.abrahampath.org | [email protected]

    facebook.com/theabrahampath

    twitter.com/abrahampath