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Transcript of API World Bank Project
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WORLD BANK STATE AND PEACEBUILDING FUND GRANT 2014-2016
Economic DevelopmentAcross Fragile Communities
Abraham Path Masar Ibrahim:
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The interaction with our guests gives us anopportunity to exchange our knowledge andit benefits also us the Palestinians, the
community of Araba a lot.
- Mustafa Mardawi, homestay host, Araba
Contents
2
Welcome .......................................................... 3World Bank Project ....................................... 3
Project Components .................................... 4
About the Organization ............................. 6
Project Partners ............................................. 7
Contact Us ....................................................... 8
PHOTO CREDITS:Beata Andonia, Sumaya Agha, Julian Bender, Evan Bryant, DavidLandis
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The investment by the
World Bank allows one
of the most innovative
social change projects in
the Middle East to grow
to scale.
Stefan Szepesi
EXECUTIVE DIRECTOR
ABRAHAM PATH INITIATIVE
World Bank Project
3
In 2014, the World Bank State and Peacebuilding Fund awarded a grant
to the Abraham Path Initiative for a project entitled Abraham Path Masar
Ibrahim: Economic Development Across Fragile Communities. The project
supports the development of the Abraham Path in the West Bank (known
in Arabic as Masar Ibrahim) and invests in sustainable tourism in rural
communities along the path.
The project will contribute to job creation and income generation formarginalized rural communities along the path, particularly focusing
on women and youth while capturing lessons from job creation through
experiential tourism that can be applied in fragile or conflict affected
settings elsewhere. The project also features the first professional licensed
trekking guide course in the region.
Existing trailExtension of trail by project
Nablus
Awarta
Duma
Kafr MalekAuja
Jericho
Nebi Musa
Mar SabaBethlehem
Tequa
Reshayda
Beni NaimHebron
Sanur
BurqinAraba
Sebastia
RumanaJenin
Jerusalem
The Abraham Path is a long-distancewalking trail across the Middle East
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1| INVESTMENT IN PEOPLE AND INSTITUTIONS
Professional training of current and new guides Outreach to current and new communities Orientation and training for homestays Capacity building for local NGO partners
Project Components
2|PATH DEVELOPMENT
Collection and publication of GIS data Mapping the path online and in print Waymarking research and signage on the path Route extensions in the northern and southern West Bank
3|MARKETING, BUSINESS DEVELOPMENT, AND COMMUNICATION
Development of practical resources for travelers andprofiles of points of interest on the path.
Engagement with global travel market through travel
fairs, tour operator trips and itinerary development. Marketing strategy for NGOs and local tour operators Social media presence and online promotion
4
4|ACTION RESEARCH
Qualification and collection of data Monitoring and evaluation of project effectiveness Publication of 10 research notes on experiential
tourism across fragile communities is a Palestinian
$2.3million total project value
$560,000
$460,000
$530,000
$750,000
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5
MORE COMMUNITY MEMBERS
participating in cross-community activities
260continuouskilometersof path
MORE TRAIL DISTANCE
540240 480
200 220
MORE INCOME generatedin marginalizedcommunities
MORE local
t ra ined GUIDES
MOREWALKERSalong the
path
11631317
1492
2016
74
167
196
MORE
JOBS
created
$751,000
$620,000
$682,000
70 percent women
Key Expected Project Results
2014 2015
Growth by year
Learn more at worldbank.abrahampath.org
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The Abraham Path is a long-distance walking trail across the Middle
East. The path retraces the journey of Abraham, the legendary
ancestor of over half of humanity, who is known for his hospitality
and kindness towards strangers.
The Abraham Path Initiative (API) is an international organization
cultivating the development of the path along with local and
international partners. API is a non-profit, non-religious and non-
political organization and is the implementing agency and grant
recipient of the World Bank project.
API supports local partners in developing the Abraham Path as aplace of meeting and connection between people from the Middle
East and people around the world as well as a creative space for
stories that highlight the unique culture, heritage and hospitality of
the region. API acts as a catalyst for socioeconomic development and
sustainable tourism on the path.
About the Organization
6
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7
TheMasar Ibrahim Al Khalil is a Palestinian non-profit based in Beit Sahour that is developing
the Abraham Path (Masar Ibrahim) in the West
Bank as a community-based tourism project. The
organization promotes cultural diversity, tradition,
human values and environmental awareness.
www.masaribrahim.ps | [email protected]
Masar Ibrahim al Khalil is a union of three
Palestinian organizations, which has a close
working relationship with Bethlehem University:
Palestine Wildlife Society
PWLS aims to conserve and enhance Palestinian biodiversity.
It develops activities in research, education, and ecotourismfor a local and international audience. (www.wildlife-pal.org)
Rozana Association
Rozana's work focuses on architectural heritage, trails andtours, capacity building, networks and partnerships andcultural events. (www.rozana.ps)
Siraj Center for Holy Land Studies
Siraj is a non-profit licensed tour operator that develops
experiential programs focused on walking, biking, and
community-based cultural tourism. (www.sirajcenter.org)
The Institute for Community Partnerships atBethlehem University
ICP seeks to enhance and develop the Palestinian Business
Sector capacity and the development of innovative ideas for
economical activities; empowering local communities with
entrepreneurial, managerial, and technical skills.
The project is endorsed by the Palestine Ministry of Tourism and Antiquities.
Project Partners
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Connect with us:Abraham Path Initiative1563 Massachusetts Avenue, Cambridge, MA 02138
www.abrahampath.org | [email protected]
facebook.com/theabrahampath
twitter.com/abrahampath