APF Symposium 2016 Keynote

83
2015 TOUR OF AUSTRALIA

Transcript of APF Symposium 2016 Keynote

2015 TOUR OF AUSTRALIA

insert photos of Skydive Oz

M Y P U R P O S E H E R E

T O P R O V I D E VA L U E

I H AV E N O A G E N D A

C O M M O N VA R I A B L E S

E V E RY O N E I S S P R E A D T H I N

C O M M O N VA R I A B L E S

M E D I O C R E M A R K E T I N G

W H AT I S T H E S T R AT E G Y ?

I N C R E A S E S I T E T R A F F I C

H I G H E R S I T E T R A F F I C E Q U AT E S T O

H I G H E R C O N V E R S I O N

T H E S T R AT E G Y: I N C R E A S E S I T E T R A F F I C

T H E C E N T E R O F Y O U R B U S I N E S S W O R L D

#APF2016

DIGITAL MARKETING TOOLS

WOMM

SEARCH ADVERTISING

E-MAIL MARKETING SOCIAL MEDIA

CONTENT

Social Media

WOMM CONTENT CREATION

C O M M O N I S S U E S

• Poor Design & UX

• Not optimized for SEO

A WELL-DESIGNED WEBSITE MEANS NOTHING

IF IT’S NOT OPTIMIZED CORRECTLY.

C O M M O N I S S U E S

• Poor Design & UX

• Not optimized for SEO

• Not mobile-friendly

More Than 50% of search is now done on MOBILE.

This number is increasing.

C O M M O N I S S U E S

• Poor Design & UX

• Not optimized for SEO

• Not mobile-friendly

• Impersonal / No Story

C O M M O N I S S U E S

• Poor Design & UX

• Not optimized for SEO

• Not mobile-friendly

• Impersonal / No Story

POOR STRATEGY

▸ Google serves 40,000 search queries per second which equates to 3.5 billion searches per day.

T H E B I G G E S T I S S U E

• EVERYONE KNOWS THEY NEED IT. FEW UNDERSTAND AND HOW IT WORKS

S E O

• NOT KNOWING IF YOUR SEO DEVELOPMENT COMPANIES WERE DOING GOOD WORK

S E O

• GETTING OUTRANKED COSTING YOU MARKET SHARE & MONEY

RANKINGIT’S A MOBILE WORLD

ON A SMALLER SCREEN

B I G G E S T I S S U E I N O Z S K Y D I V E M A R K E T I N G

E V E RY D Z T H AT R A N K E D # 1

O R G A N I C A L LY & I N PA I D S E A R C H WA S T H E

M A R K E T L E A D E R

U N D E R S TA N D I N G S E OHORIZONS ROOM

WEDNESDAY, MAY 18th 1:30pm - 2:15pm

A D W O R D S

• MANY ARE USING IT INCORRECTLY

• WASTING MONEY

A D W O R D S

• POWERFUL PROGRAM

• HIRE A PROFESSIONAL

A D W O R D S

• EVERY DZ CLIENT WE MANAGE ADWORDS FOR SEES A POSITIVE ROI.

E - M A I L M A R K E T I N G

• NO DZ IS UTILIZING THIS AS WELL AS THEY COULD BE

E X C E E D E X P E C TAT I O N S

T O G E T R E V I E W S Y O U M U S T

20 DZ CUSTOMER TOUCH POINTS

Road Signs Parking Lot Check-In Training

Website PhoneSocial Media

JumpsuitsInstructor Videographer Plane

Ascent Free Fall Wait Time for Media

Media Closing

Wait Times Bathrooms Hangar Snack Bar

• TELL STORIES

C O N T E N T C R E AT I O N

T O P 5 M A R K E T I N G M U S T D O ’ S

RIVER ROOM

TODAY 2:45pm - 3:30PM

canva.com

CANVA.com

Social Media

WOMM CONTENT CREATION

FACEBOOK .COM/DROPZONEMARKET ING/