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Asia Pacific Fire (APF) Magazine Media Pack

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  • REPORTING TO THE ASIA PACIFIC FIRE PROTECTION AND FIRE SERVICE INDUSTRYREPORTING TO THE ASIA PACIFIC FIRE PROTECTION AND FIRE SERVICE INDUSTRY

    ASIA PACIFIC FIRE MAGAZINEASIA PACIFIC FIRE MAGAZINE

    An MDM PUBLICATIONIssue 35 September 2010

    www.mdmpublishing.com

    An MDM PUBLICATIONIssue 35 September 2010

    www.mdmpublishing.com

    REPORTING TO THE ASIA PACIFIC FIRE PROTECTION AND FIRE SERVICE INDUSTRYREPORTING TO THE ASIA PACIFIC FIRE PROTECTION AND FIRE SERVICE INDUSTRY

    ASIA PACIFIC FIRE MAGAZINEASIA PACIFIC FIRE MAGAZINE

    An MDM PUBLICATIONIssue 36 December 2010

    www.mdmpublishing.com

    An MDM PUBLICATIONIssue 36 December 2010

    www.mdmpublishing.com

    REPORTING TO THE ASIA PACIFIC FIRE PROTECTION AND FIRE SERVICE INDUSTRYREPORTING TO THE ASIA PACIFIC FIRE PROTECTION AND FIRE SERVICE INDUSTRY

    ASIA PACIFIC FIRE MAGAZINEASIA PACIFIC FIRE MAGAZINE

    An MDM PUBLICATIONIssue 38 June 2011

    www.mdmpublishing.com

    An MDM PUBLICATIONIssue 38 June 2011

    www.mdmpublishing.com

    MDM Publishing Ltd.W O R L D W I D E M E D I A

    MEDIA PACKASIA PACIFIC FIRE MAGAZINEASIA PACIFIC FIRE MAGAZINE

    REPORTING TO THE ASIA PACIFIC FIRE PROTECTION AND FIRE SERVICE INDUSTRYREPORTING TO THE ASIA PACIFIC FIRE PROTECTION AND FIRE SERVICE INDUSTRY

    ASIA PACIFIC FIRE MAGAZINEASIA PACIFIC FIRE MAGAZINE

    An MDM PUBLICATIONIssue 33 March 2010

    www.mdmpublishing.com

    An MDM PUBLICATIONIssue 33 March 2010

    www.mdmpublishing.com

    REPORTING TO THE ASIA PACIFIC FIRE PROTECTION AND FIRE SERVICE INDUSTRYREPORTING TO THE ASIA PACIFIC FIRE PROTECTION AND FIRE SERVICE INDUSTRY

    ASIA PACIFIC FIRE MAGAZINEASIA PACIFIC FIRE MAGAZINE

    An MDM PUBLICATIONIssue 37 March 2011

    www.mdmpublishing.com

    An MDM PUBLICATIONIssue 37 March 2011

    www.mdmpublishing.com

    REPORTING TO THE ASIA PACIFIC FIRE PROTECTION AND FIRE SERVICE INDUSTRYREPORTING TO THE ASIA PACIFIC FIRE PROTECTION AND FIRE SERVICE INDUSTRY

    ASIA PACIFIC FIRE MAGAZINEASIA PACIFIC FIRE MAGAZINE

    An MDM PUBLICATIONIssue 34 June 2010

    www.mdmpublishing.com

    An MDM PUBLICATIONIssue 34 June 2010

    www.mdmpublishing.com

    Reporting on Fire Protection, Fire Fighting and Rescue throughout

    the Asia Pacific Region

  • MDM Publishing Ltd.W O R L D W I D E M E D I A

    ASIA PACIFIC FIRE is the only fire industry magazine tofocus its entire attention on the 16 key countries that make upthe Asia Pacific Region. It is also invaluable to readers andadvertisers alike in that it covers every aspect of fire fighting, fire protection and rescue in a single title. From the readersstandpoint, it provides unique coverage that is 100% appropriateto the region; for the advertiser selling into Asia Pacific economicpowerhouse, it delivers a precisely targeted readership with nowastage, ensuring the best return for the advertising spend.

    ReadershipExtensive and on-going research over the past decade hasenabled Asia Pacific Fire to pinpoint 7,000 key decision-makingprofessionals across the region. Unlike other fire titles that have anominal circulation in the region, APFs entire readership is basedin Asia Pacific, enabling the magazine to accurately indeed,uniquely reflect the regions fire safety marketplace.

    However, with such a pin-point focus on the Asia Pacific region, itis hardly surprising that, from what readers report, each edition isread by three or four colleagues, delivering a total readership ofmore than 20,000. The result is that APF can justly lay claim tobeing the preferred reading of fire fighting and rescueprofessionals in:

    With a readership comprising:

    Fire Eng Consultants, Building Services Specifiers and ArchitectsFire Safety OfficersStandards, Certification and Approvals OrganisationsFire Chiefs and Deputy Fire ChiefsFire Fighting and Rescue Equipment and Procurement OfficersIndustrial, Commercial, Public Sector, Airport and Mass Transit Facility ManagersEmergency Response ManagersDisaster Recovery ManagersTraining OfficersSystem InstallersContractors

    Advertisers marketing products and services throughout Asia Pacificrecognise APF not merely as the best magazine with which to reach theregion many acknowledge it to be the only magazine that deliversconsistently the essential geographic coverage and quality readership.

    Unrivalled EditorialAlthough published in the UK, Asia Pacific Fire is a truly Asia Pacifictitle with its editorial team based in Australia. This ensures therelevance of the editorial to the region, much of which is written bywell-known experts in fire fighting, fire protection and rescue, settingthe magazine apart from other titles that address either just one aspectof the market or direct much of their attention outside the region.

    Every edition of the magazine contains the latest technicaldevelopments in applications, equipment, techniques and training toensure its broad appeal. Care is also taken to reflect the particular fireprotection, fire fighting and rescue challenges across the entire region.

    The news pages ensure that readers are kept up to date on the latestproducts to come onto the Asia Pacific market, while Product Profilesdeliver in-depth products reviews.

    AustraliaBruneiHong KongIndiaIndonesiaJapanMalaysiaMyanmar

    New ZealandPapua New GuineaPhilippinesPeoples Republic of ChinaSingaporeSouth KoreaTaiwanThailand

  • FIRE PROTECTION READER PROFILE

    FIRE SERVICE READER PROFILE

    Online Magazine and Advertising OpportunitiesAsia Pacific Fire can be accessed online at the new MDM website atwww.mdmpublishing.com, where visitors can get fast and realistic accessto a digital version of the magazine using the most up-to-date page-turningsoftware. Archived editions of the magazine are also online, greatlyextending advertisers brand awareness far beyond the editions coverdate.

    The technology allows advertisers and readers to email links to customersand prospects. Each advertisement in the Digital Edition, has a live linkadded that takes the reader directly to the advertisers website. This isincluded within the cost of any advertisement.

    Distributor and Representative Office ListingsIn each issue there is a Distributor & Representative Office Listings sectionwhich is only for the companies advertising in each specific issue. Thislisting gives our readers the opportunity to contact your local Distributorsand Representative Offices directly furthering your chance of selling yourproducts.

    APF E-NewsletterThe latest advertising opportunity is the monthly APF E-Newsletter, whichcontains a reader-focused mix of industry news and product announcements.This too offers readers the facility to link to APF pages or the advertisersown website.

    Asia Pacific Fire (APF) Magazine Reporting on fire protection, fire fighting and rescue throughout the Asia

    Pacific region. Targeted and carefully assessed readership comprising industry

    professionals, buyers and decision makers in the Asia Pacific region. Cost-effective advertising through print and online editions and

    newsletters. Respected, relevant and well-read editorial content produced in the

    region. The first choice of many blue chip advertisers.

    APF Magazine is published four times a year March, June, Septemberand December.

    For more information on advertising and promotional opportunities in APF,please contact APFs publisher:

    Mark SetonTel: +44 (0) 1935 426 428 Fax: +44 (0) 1935 426 926Email: mark.seton@apfmag.comWebsite: www.mdmpublishing.com

    For more information on editorial opportunities please contact APFs editor:

    Graham CollinsTel: (Australia): +61 (0) 7 3123 4435 (UK): +44 (0) 844 704 6686 (USA): +1 (347) 748 9084Email: graham.collins@mdmpublishing.com

    APF . . . Reporting on Fire Protection, Fire Fighting and Rescue throughout

    the Asia Pacific Region

    Fire Service Readers = 52%

    Fire Protection Readers = 48%

    Contractors &Installers = 22%

    OEMs and Distributors = 13%

    Specifiers = 56% End-Users = 9%

    Deputy Fire Chiefs = 30%Fire Chiefs

    = 25%

    End-Users = 10%

    Equipment/ProcurementOfficers = 35%

    READER PROFILES

    MDM Publishing LtdThe Abbey Manor Business Centre, The Abbey, Preston Road, Yeovil, Somerset BA20 2EN UK

    Tel: +44 (0) 1935 426 428 Fax: +44 (0) 1935 426 926 Email: info@mdmpublishing.com Website: www.mdmpublishing.com

  • To discuss advertising opportunities: call Mark Seton on +44 (0) 1935 426428or email mark.seton@apfmag.com

    To discuss editorial opportunities: call Graham Collins on +61 (0)7 3123 4435 or email graham.collins@mdmpublishing.com

    MDM Publishing Ltd.W O R L D W I D E M E D I A

    2012 FEATURESSCHEDULE

    ASIA PACIFIC FIRE MAGAZINEASIA PACIFIC FIRE MAGAZINE

    MARCH 2012Regular featuresEditorial commentNFPA forewordNewsProduct profilesEventsCodes & standardsApplicationsOffshore protection and firefightingUtility and high-hazard protectionDisaster recoveryEquipmentFire detection: aspirating smoke detectionFire suppression: water-based systemsPassive protection: fire-resistant glazingFirefighting: pumpsFirefighting: PPE (clothing)Rescue: thermal imaging camerasTechniquesUSAR rescueBusiness-critical asset protectionTrainingConfined space and structural collapse trainingExtrication training

    SEPTEMBER 2012Regular featuresEditorial commentNFPA forewordNewsProduct profilesEventsCodes & standardsApplicationsWildfire firefightingPetrochemical protection and firefightingMarine and shipboard protection and firefightingEquipmentFire detection: video detectionFire detection: beacons and soundersFire suppression: foam concentratesPassive: paints and coatingsFirefighting: hoses and nozzlesRescue: gas detectionRescue: collapse