APEX TEC Presentation
41
Taking the B2B Conversation Online Introduction by: •Al St. Germain – Publisher, APEX Media Presented by: •Ada Juristovski – Social Media Coach, Hootsuite •Jessica Sammut – Community Manager, APEX Media #APEXisSocial
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Transcript of APEX TEC Presentation
Taking the B2B Conversation Online
Introduction by:•Al St. Germain – Publisher, APEX MediaPresented by: •Ada Juristovski – Social Media Coach, Hootsuite•Jessica Sammut – Community Manager, APEX Media
#APEXisSocial
How many of you are personally active on Twitter?
Show of hands…
Is your member company on Twitter?
Show of hands…
For those of you who answered yes, do you know the handle for your company’s Twitter account?
Show of hands…
How many of you have interacted with the APEX Twitter
account in the last month?
Show of hands…
In the last week?
Show of hands…
How many of you think Twitter engagement should be a priority
for your company?
Show of hands…
How many of you think Twitter engagement should be a priority
for you personally?
Show of hands…
• APEX social media tools exist for you, the members
• Our job is to share your news, latest projects, and collaborations
• Works best when APEX members are online and able to interact with the content
Help US help YOU
Less than 20% of APEX member companies are on Twitter
• APEX EXPO member feedback1. Can’t keep up!2. Too personal3. Not enough to talk about
Our goal: supply you with the right TOOLS and get you in the game!
What’s holding us back?
Until recently…
+ ≠me
Ada: Social Media Coach from Hootsuite
• World’s most widely used social media management platform
• Hootsuite pioneered social media management when it launched in 2008
• Over 10 million users
• 16 languages + 175 countries
Common Misconceptions
YOU CAN ENGAGE
ON SOCIAL WITHOUT
BEING A CREEPER
Common MisconceptionsOR
A TEENAGE
GIRL
Common Misconceptions
1. Social Media is only for B2C
B2B Tweet exposure can positively increase brand consideration by 150%
#APEXTEC
Tweetable
There is a positive correlation between Tweet Exposure and Lead Quality
#APEXTEC
Tweetable
Common Misconceptions
1. Social Media is only for B2C
2. Social Media is all noise
Specialize your listening
Klout and Keyword Filtering, Search and List streams
Common Misconceptions
1. Social Media is only for B2C
2. Social Media is all noise
3. I have nothing to say
@adajuri
WOULD YOU
FOLLOW YOU?
3 things you can do today
1. Choose which networks you want to be on, and make a commitment
3 things you can do today
1. Choose which networks you want to be on, and make a commitment
2. Create listening streams
3 things you can do today
1. Choose which networks you want to be on, and make a commitment
2. Create listening streams
3. Share interesting content
3 Content Case Studies
Case Study 1: Unexpected
• Schiphol’s Airport Library has its own Twitter account
• Library opened with goal of promoting Dutch culture abroad
• Twitter helped them facilitate this goal
Case Study 1: Unexpected
One of the best memories [I have is of] a tweet I read from a library in New Hampshire. They had a book request for a Dutch book … That meant we had reached our goal of promoting Dutch literature abroad.
Responded within hours
Case Study 2: Collaborative
@askpdt + @TelefonixInc• Began working together 5 years ago
• Attended EXPO and were inspired by the future of passenger experience
• Angle of Thought Experiment: identified three categories for innovation related to connectivity
Case Study 2: Collaborative
• Tweeted at @theAPEXassoc
• Reached ~12,000 followers on Twitter
• Triggered mentions and interactions from other users on Twitter
Case Study 2: Collaborative
Case Study 2: Collaborative
Tweeted at @theAPEXassoc
We interviewed PDT & Telefonix
Posted interview to blog.apex.aero
Case Study 3: Inspired
• We’re crowdsourcing our next cover for APEX Experience magazine
• You can directly contribute to our next cover
Homework: Send us a photo of your workspace using #myAPEXspace
POP QUIZ
