Apex ID

Apex ID: What is it?

• Small, battery operated, apex locator

• Same technology and performance as Root ZX

• Replaces MiniApex• Launch: 21st Feb 2013, Chicago

Mid-Winter• Available mid-March

6.5cm

9.5cm

6.5cm

Size: Apex ID vs. MiniApex

Feature MiniApex Apex ID

Digital Read-Out

Battery Operated

Compact Size

User-Set Zero Point

Easy User Interface

Cords Required 2 Cords 1 Cord

Includes File Holder for Posterior teeth

Warranty: 3 year device, 6 mo. cords

Feature comparison

Better looking with more features for the same price.

Feature Root ZX II

Propex II

Root ZXMini

Apex ID

Digital Read-Out

Battery Operated

Accuracy

User-Set Zero Point

Warranty: 3 year device, 6 mo. cords

MSRP $1100 $895 $900 $730

Vs. competition

As accurate as the Root ZX, with a superior warranty and lower price

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Testimonials from World Class Endodontists

“Used in 6 patients and compared with my Root zx and found the readings and accuracy to be the same.” Dallas, TX, December 2012

Dr. Alex Fleury, DDS, MS

“Functions exactly the same as the Root ZX in multiple patients… I liked the sound – the way “…. It drops you down…”” Hamilton, NZ, December 2012

Dr. Mike Gordon, DDS

“Produced the same readings as my Root ZX Mini.” Taipei Medical Dental Hospital, Taiwan, November 2012

Dr. Sung-Chih Hsieh, DDS

Looks good and performs just as well

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Sybron studies coming!

In study: RootZX (Morita), ProPex (Dentsply), Apex Finder (EIE Analytical), amongst others…

Conclusions

Publications

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Marketing collateralPIB

Ad

Handbook

USA Pricing

MSRP

$ 730.00

$ 68.95

$ 125.00

$ 35.00

$ 62.95

Reference: MiniApex 2013 retail: $745

Pricing strategy Go WIDER

• US & Europe - CDS 2013 (Feb 21st)• Canada – March / April 2013

Launch Timing

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Questions?

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Propex II has poor results

Publications

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Technology

How does an apex locator work?1) Measure impedance of two frequencies2) Calculate quotient of the impedances3) Express the calculated ratio as the position of the file in canal

Frequencies used:Root ZX: 0.4kHz and 8 kHzApexID: 0.5kHz and 5 kHz

Formula used:Z0 = Impedance of the root canalZ1 = Impedance of the root canal wallZ2 = Impedance of the apical foramen

Out of box experience