A M R I TA G H O S H

D H A R I T R I D A S

G A U R AV B O R T H A K U R

E N I S H A K A L I TA

G A U TA M B A R U A H

GROUP NO. - 6

Presented

by:

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Introduction- Apex Bodies

IPRA- Origin, Formation, Objectives/Mission, Organizational Structure

Present IPRA BOARD 2012, International Cooperation, PR codes

IPRA codes and its key points

IPRA in today’s context

IPRA AWARDS

PRSI- History, Objectives, Membership, Code of Ethics, Events

Conclusion

Presentation Source(Reference)

Outline

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Organizes Public Professionals across the globe for promoting

Exchange of skills and raising standards

There are two apex bodies of Public Relation which are

discussed in our curriculum:

One at international level-IPRA(International Public Relation

Association)

One at national level-PRSI(Public Relation Society of India)

Apex Bodies

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The International Public Relations

Association (IPRA)

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OriginConceptualised in November 1949 during a meeting in London between two Dutch and four British public relations practitioners.

As an outcome of this informal talk in London, a group of public relations executives from Britain, the Netherlands, France, Norway and the United States of America subsequently met in Holland in March 1950 following a review of the needs and challenges entailed in the international practice of public relations, the participants resolved to set up a provisional committee aimed at promoting exchange of information and co-operation within the professionand eventually establishing an International Public Relations Association (IPRA).

During the next five years, regular meetings of this provisional committee were held in England, usually in conjunction with the annual Weekend Conference of the Institute of Public Relations. Participants came mainly from the founding countries mentioned above, but also on occasions from Australia, Belgium, Canada, Finland, Italy and Switzerland.

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Formation

The International Public Relations Association (IPRA) was formally established in London on May 1, 1955, with the adoption of a Constitution and the appointment of the first IPRA Council.

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Objectives/missionTo become most relevant, resourceful, influential

professional PR associationTo promote exchange of information and knowledge among PR professionals across the globeRaising some ethical standards To provide both intellectual leadership and co-operation in PR practice

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Organizational Structure

Country

A

Country

B

Country

C

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President Johanna McDowell (South Africa)

President-elect Christophe Ginisty (France)

Immediate Past President Richard Linning (United Kingdom)

Treasurer Nigel Chism (United Kingdom)

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Present IPRA Board, 2012

International cooperation

IPRA Council and Board of Directors meet regularly

In every three years IPRA sponsors World Public Relation Congress

IPRA assess the latest standard and techniques of public relation practice

IPRA Council and Board of Directors review the organisation’sactivities and future plans

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Public Relation Code

Codes are some common principles of conduct which highlights the moral, ethical and social responsible aspects of a profession.

Codes are universally applicable and relevant.

It justifies value system.

In Public Relations, IPRA has adopted several ethical codes.

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IPRA CODES The first IPRA codes of conduct was adopted at the Venice meeting in 1961 which was basically

professional conduct.

In 1965, IPRA adopted the code of Athens on ethical behavior.

In 2007, IPRA adopted the code of Brussels on the conduct of public affairs(lobbying).

In 2011, IPRA codes of conduct consolidates the 1961 Code of Venice, the 1965 Code of Athens and the

2007 Code of Brussels.

Key points of IPRA codes

1.Emphasises the article 1 of the charter of he United Nations which affirms the fundamental human

rights.

2. Recalls the 1948 ''UNIVERSAL DECLARATION OF HUMAN RIGHTS'' which explains freedom of pinion

and expression.

3.Free flow of information in public relation for the contribution of stakeholders.

4.conduct of public relation and public affairs provide essential democratic representations.

5.Restrainment from ''inducement'' and ''improper influence'' by public relations professional.

6.Special attention for public relation professional to maintain trust and credibility.

7.Adequate care and respect for privacy of individuals on using new media of communication by the

public relations professionals.12

IPRA in in Today's context

Over the time, IPRA has grown extensively throughout the world.

Structural adaptations and targeted strategic planning have been made

according to the current professional environment.

Enhancing the role of public relations in management and international affairs.

Emphasizing the development of public relations in developing countries.

Developing the academic and professional literature of public relations.

Focusing on ever evolving approach to overall communication strategies.

Today IPRA is recognized as an dynamic international non governmental

organization by United Nations systems.

IPRA has been granted consultative category B by UNESCO

IPRA currently has 7oo members from 8o countries around the world.13

IPRA awards To foster greater expertise and achievement at all levels of the profession, IPRA initiated two awards.

IPRA President’s awardIPRA established this award in 1977.

Main objective of the award is to celebrate “outstanding contributions to better world understanding”

Individuals and institutions which promote peace, social justice, cultural understanding and role of public relations are generally selected.

Nobel Foundation was the first recipient of IPRA Award.

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Golden World Award for excellence

IPRA ESTABLISHED THIS AWRD IN 1990.

This award aims at recognizing excellence in public relation practice at global level.

Public Relations programmes are selected around the world in a wide variety of categories.

Entries are also assessed by a United Nations panel according to the ideals of the work of the UN.

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Special programmesCampaign for Media Transparency

In 2001 IPRA launched a campaign for reducing evil practices in public relations and media.

Inspired by the campaign, “THE MEDIA TRANSPERANCY CHARTER’’ was established for ethical standards.

Different branches of IPRA conducted several surveys and research on the unethical and illegal practices in media.

Many organizations such as The International Press Institute, The International Federation of Journalist joined IPRA in adopting The Media Transparency Charter.

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Public Relations Society of India

(PRSI)

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PRSIThe Public Relations Society of India (PRSI) is the apexprofessional body of all public relations practitioners of India.

It has 40 chapters spread across the length and breadth of thecountry.

The Guwahati chapter of PRSI got its charter in 1991 and overthe years it has undertaken a number of projects for creatingawareness about PR in the region as well for improving the skills ofPR practitioners of the Northeast.

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History The Public Relation Society of India was established in 1958.

The society functioned as an informal body till 1966, when it wasregistered under the Indian Societies Act.

KALI H. MODY was the founder of PRSI from 1966 to 1969.

Till 1969, chapters were launched in Mumbai, Delhi, Chennai,Kolkata etc.

The first All India Public Relations Conference was held in NewDelhi on April 21st, 1968.

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Earlier in 1965, “PUBLIC RELATIONS CIRCLE”, the firstassociation of professional PR practitioner in Eastern India wasfounded and was registered in Kolkata.

International Code of ethics for Public Relations professionwas adopted by the PRSI on April 21st, 1968.

The management of PRSI is vested in the National Council,consisting of representatives elected by the regional chapters.

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PRSI – its ObjectivesPromote, Recognize and improve Public Relation as aprofession in India

Formulate and interpret the objectives of PR as a strategicmanagement function to the public.

To promote professional and ethical practice of public relationsby upgrading the knowledge and skills through regularinteraction with some of the leading practitioners, and byorganizing workshops, seminars, and conferences.

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The membership of the society is open to any person and also to anyfirm, body corporate or association of persons.

A person desirous of becoming a Professional Member should have a professional degree / diploma in PR / Mass Communication / Advertising / Journalism and should have been engaged in the public relations activities as defined by the Society for a period of at least five years in executive cadre (not in staff category) and should have made a contribution to the practice of public relations.

Each application for membership is forwarded by the RegionalChapters to the National Council for consideration with theirrecommendations regarding acceptance and classification, andforwarded the same to the Secretary – General for consideration of theNational Council.

MEMBERSHIP

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The are following classes of members:I. General members;II. Life members;III. Associate members;IV. Honorary members; andV. Student members.

PRSI today has 40 chapters and 3000 strong membership.

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Code of Ethics

To contribute to the achievement of the moral and cultural conditions enabling human beings to reach their full stature and enjoy the indefeasible rights to which they are entitled under the “Universal Declaration of Human Rights”

To establish communication channels and foster essential information.

To deserve and maintain confidence.

Keep in mind the relationship between profession &public-private.

Keep in mind the moral principles of the “Universal Declaration of Human Rights”

Careful in circulating information.

Avoid taking part in any dishonest venture.

A thorough understanding of country’s law.

EVENTSThe PRSI conference on "Anti Terrorism" organized during 2001 has been a commendable effort of the organization in promoting and facilitating discussions on pertinent global and national issues.

The First International PR Festival organized in 2005 in New Delhi by PRSI was an unique event, held for the first time in India. This was a confluence of representatives of three important PR bodies, viz. Public Relations Society of India, Global Alliance for Public Relations & Communication Management and International Public Relations Association.

The 2nd International Public Relations Festival was held in Mauritius during August 2008. This helped to strengthen the relations between the two countries.

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The 34th All India Public Relations Conference on 'Communication a Strategies for Travel and Tourism' was being organized in Shimla from 29th September to 1st October 2012 at Hotel Peterhof, Shimla by the Public Relations Society of India (PRSI).

The Regional Chapters of the society regularly organize seminars and lectures on various aspects of Public Relations. The society (PRSI) is recognized as the National PR Organization by the International Public Relations Association (IPRA) and is one of the founder members of the Global Alliance of Public Relations and communications management.

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Conclusion

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http://www.ipra.org /

http://www.prsi .co. in/

References :

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