APAC Tech4Good Summit 2011

www.connectingup.org

Tech4Good Asia Pacific SummitTech4Good Asia Pacific SummitMay 2011 #APACtech4goodMay 2011 #APACtech4good

Colombo, Sri LankaColombo, Sri Lanka

Presentation by: Presentation by: Shai CogginsShai Coggins

Manager, Communications & Web ContentManager, Communications & Web ContentTwitter: @shaicogginsTwitter: @shaicoggins

Growing Social Media Growing Social Media for Social Good for Social Good

in the APAC Regionin the APAC Region


Programs and Services

DonorTec National DirectorySAcommunity

MatchITConference, Website, SocMed, NetSquared


IS SOCIAL MEDIA RELEVANT?


Social Media Use in Asia Pacific (2010)

Watch on YouTube:http://www.youtube.com/watch?v=KHqnMxltYoE


IS SOCIAL MEDIA RELEVANT?


Word of Mouth = Social Networking


Social Media Growth Stages

Partly based on Beth Kanter’s Social Media Strategy Blocks (http://bethkanter.org/ | Twitter: @kanter)

SIT CRAWL WALK

RUN FLY


Growth Stage:

SIT•Awareness / Taking Notice•Acknowledge the Need•Tentative Attempts


Growth Stage:

CRAWL•Start 1 - 2 accounts•Ad Hoc Updates•No ownership•1-2 people organisation awareness•Broadcasting Mode


Growth Stage:

WALK•Support from top level•Staffing allocation (part-time/full-time)•Updates more often, no schedule•Start @replies, etc•Creation of original content


Growth Stage:

RUN•Managed by full-time staff•Scheduled and planned updates•Organisation-wide awareness•Engagement with RTs, hashtags, etc•Regular original content•Multimedia use•Basic analytics


Growth Stage:

FLY•Organisation-wide use•Facilitation •Strong community engagement•Co-creation of content with community members•Community ownership•Effective use of additional tools (analytics, etc)


Which stage are you at right now?

SIT CRAWL WALK

RUN FLY

Social Media Growth Stages


Social Media Strategy


Growth Tips: PLAN

•Identify your social media goals - awareness, fundraising, community engagement, etc.

•Allocate appropriate resources.

• Create a content/social media strategy.


Growth Tips: EXECUTE

•Choose a platform and learn it well. Make sure you go where your stakeholders hang out.

•Engage, not broadcast! (Remember 555+ rule)

• Include community and original content.


Growth Tips: MEASURE & ANALYSE

•Know what you need to measure – both quantitative and qualitative data.

•Use the right tools at the right time – Excel spreadsheets, TwentyFeet, PostRank, HootSuite, Twitalyzer, etc.

•Make LISTENING a part of your strategy!


Recruit volunteers

Engage with Stakeholders

Fundraising Campaign


Feedback,Promotions, Comments,

Likes...

http://www.facebook.com/pages/The-Parents-Jury/111753535541539

http://www.facebook.com/pages/A-Stronger-Voice-For-Greater-Western-

Sydney/469351070787


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Website: http://connectingup.org/

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Thank You!Thank You!

APAC Tech4Good Summit 2011

Business

Transcript of APAC Tech4Good Summit 2011