Aon Affinity Advantage2011

Aon – A World of Resources

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Aon plc (NYSE: AON) is the leading global provider of risk management, insurance and reinsurance brokerage, and human resource solutions and outsourcing services.

Aon Affinity

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Premier provider of insurance solutions to individuals and groups across a broad spectrum of industries.

Aon Affinity Organization

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Aon Affinity

SpecialtyConsumer

Emerging Markets

Life & HealthHealthcare3rd Party

Distribution

Associations

Professional Firms

Personal

• Life

• Disability

• Health

• Personal Umbrella

• And more

Specialty

• Sports, Leisure & Entertainment

• Travel

• Pet Health

• Event Cancellation

• Wedding / Private Event

• Fine Arts

• Tenant Rent Default

• And more

• Professional Liability

• D&O Liability

• Package, BOP

• Network Risk

• General Liability

• And more

Professional / Business

Aon Affinity Insurance Programs

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Bringing Distinctive Value

Helping our clients

• Attract and retain members

• Increase member value

• Foster member loyalty

• Grow non-dues revenue

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More than insurance

• Client advocate

• Risk advisor

• Revenue partner

• Strategic carrier alliances

Aon Affinity

Integrated Marketing

Helping our clients

• Market new products

• Increase retention

• Cross-sell

• Build brand recognition

• Create value-added programs

• Measure program success

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PIMA “Best of Show” Award

IMCA “Award of Excellence”

PDMA Award – Internet

PIMA Award – E-Commerce Websites

Award-winning Solutions

Technology Platform

How we deliver Aon to our customers

Global platform technologies• Improving efficiencies

– Correspondence, claims and call handling

• Reducing costs• Providing insights into customer behaviors

– Data analytics

Creating a better end-user experience• Convenient online, self-service tools

• Simple, easy transactions

• More options

– Customers can contact us how and when they prefer

Efficiencies of scale

Business continuity

Customer Relationship Management (CRM)

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Advantages:

People – Client Delivery

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How we deliver on our promise

•Full-service capabilities

– Fully licensed professionals

– Subject matter expertise

– Multiple contact centers

•Exceptional customer experience

– Tailored programs, personalized service

• Managing annually:

– 8 million calls  (5 million travel / debt cancellation)

– 2 million transactions

– 150,000 claims

Client Value & Impact

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Live Our Values

Deliver Distinctive Client Value

Develop Unmatched Teams

Build Differentiated Capability Through Innovation

Deliver Business Results With Excellence

Client Value & Impact

Aon – A World of Resources

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Aon plc (NYSE: AON) is the leading global provider of risk management, insurance and reinsurance brokerage, and human resource solutions and outsourcing services.

Aon Affinity Organization

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Aon Affinity

BerkelyTravel

Integramark

Insurmark

Bankers Insurance Services

Life & Health

AICPA Insurance Trust

Johnson Rooney Welch

HPSO

NSO

Dentist’sAdvantage

Healthcare Firms

Healthy Paws

Aon Rent Protect

Small Commercial

K&K

UnderwritersMarine

Huntington T. Block

Ian H. Graham

ASAE

LeadingAge

SpecialtyConsumer

Professional Firms

Emerging Markets

Life & HealthHealthcare3rd Party

Distribution

AICPA

Attorneys Advantage

A&E Advantage

Insurance Agents and Agencies

Specialty Consumer

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Travel Industry• Trip cancellation services

• 85% share of North American cruise industry

• Serving 5 million customers annually

Financial Industry• Debt cancellation services

• Driving high-margin ancillary revenue stream

• More efficient alternative to credit insurance

• Serving 9 million customers annually

Professional Firms

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American Institute

of CPAs (AICPA)

342,000 Members

15 Insurance product solutions

Monitored by the AICPA Professional and Personal Liability Insurance Programs (PLIP) Committee

Healthcare

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Integrated social media strategy “Outstanding Nurse Search”

Expanding product reach and circle of relevance beyond traditional insurance

One million nurses and allied healthcare professionals insured

Award Winner!

Award Winner!

Life & Health

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PURL campaignMoves customer from mail to web using personal URL

Award Winner!

Award Winner!

Emerging Markets

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Healthy Paws

#1 Rated Pet Insurance Company

• Fastest growing market

• Partnering with Aon to reach millions

• Innovative distribution channels

– Retail – Vets– Licensing services – Employee benefit platform– Keyword search engine marketing– Partners

PetMDAIChE1-800-PETOnlyNatural Pet

Award Winner!

Emerging Markets

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Aon Rent Protect

Renter default insurance

• Successful overseas business model

• 38 million potential universe

• Channel partners

– Property managers

– Real estate agents

– Third-party administrator tenant checking

• Landlords

• Investors

3rd Party Distribution

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Sports, Leisure and Entertainment

• 60 Specialty insurance programs

• 300,000 Events / organizations insured

• 95% business subproduced

– Motorcycle dealerships– Camps and campgrounds– Events and attractions– Recreation– Sports– Venues and gaming– Entertainment– Outfitters and guides

“Insuring the world’s fun ”®

Strategic Carrier Relationships - Client

• $54 billion Aon Risk Solutions carrier premium

• Relationships with major (rated A) carriers

– Customized programs: Choice model, exclusive carrier, or multi-products

– Extensive niche program knowledge

– Ongoing management, audit and reporting on carrier performance

• Underwriting Authority

• Risk management resources

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Strategic Carrier Relationships - Carrier

• Customized programs

– Insurance product and service design driven by trend and data analytics

– Choice model, exclusive carrier, or multi-products

• Program Administration

– Underwriting expertise

– Call center management

• Distribution

– Sponsorship Endorsements

– Cross-sell opportunities

– Subproducers

– Direct Marketing

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