AOM16 Developing an Inspirational Brand
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#SDAOM Aaron Carpenter Developing an Inspirational Brand
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Transcript of AOM16 Developing an Inspirational Brand
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#SDAOM
Aaron Carpenter
Developing an Inspirational Brand
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Why are stories so powerful? They are how we communicate. how we learn how we make decisions
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PODs
PERSONALITY
PROMISE
REASONS TO BELIEVE
POINTS OF PARITYVALUES
PURPOSE
DEFINE YOUR BRAND DNA AND HOW YOU INSPIRE
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CLOSING THE LOOP
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TNF Digital Ecosystem
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THE NORTH FACE 2013 SEARCH DEMAND
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Three Things You Can Do to Inspire AND Close the Loop
1) Define inspirational DNA for your brand
2) Use Social Media and CRM to close the loop
3) Analyze the data to keep them coming back
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THANK YOU!
QUESTIONS?
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Contact Info:
Aaron Carpenter(510) 517-4634