AOM16 Developing an Inspirational Brand

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    16-Apr-2017
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    Marketing

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Transcript of AOM16 Developing an Inspirational Brand

  • #SDAOM

    Aaron Carpenter

    Developing an Inspirational Brand

  • Why are stories so powerful? They are how we communicate. how we learn how we make decisions

  • PODs

    PERSONALITY

    PROMISE

    REASONS TO BELIEVE

    POINTS OF PARITYVALUES

    PURPOSE

    DEFINE YOUR BRAND DNA AND HOW YOU INSPIRE

  • CLOSING THE LOOP

  • TNF Digital Ecosystem

  • THE NORTH FACE 2013 SEARCH DEMAND

  • Three Things You Can Do to Inspire AND Close the Loop

    1) Define inspirational DNA for your brand

    2) Use Social Media and CRM to close the loop

    3) Analyze the data to keep them coming back

  • THANK YOU!

    QUESTIONS?

  • Contact Info:

    Aaron Carpenter(510) 517-4634

    [email protected] [email protected]