Aoife - Nichely Does It
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Transcript of Aoife - Nichely Does It
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Nichely Does It
www.thedailyspud.com | @dailyspud
Finding a cosy corner of the internet for your blog
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My Niche & Welcome To It
www.thedailyspud.com | @dailyspud image: aoife cox
©
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Niche Essentials
www.thedailyspud.com | @dailyspud
Why picking a niche is a good idea
What does a niche look like anyway?
Choosing your niche
Carving it out: 5 things to remember
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14,400,000,000pages on the web
(worldwidewebsize.com)
or more
T’Internet: It’s Fairly Big Alright
www.thedailyspud.com | @dailyspud
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Set Yourself Apart
www.thedailyspud.com | @dailyspud image: aoife cox
©
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Be Different
www.thedailyspud.com | @dailyspud
identifiable accent
easier to be heard
smaller audience
more engaged
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Find Your Pond
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©
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Decisions, Decisions
www.thedailyspud.com | @dailyspud
Many different ways to be different:
Subject matter
Writing style, type of post
Breadth of focus
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NAME
INDIVIDUAL
COMMITMENT
HOOK
EXPERT
Carving It Out: N.I.C.H.E.
www.thedailyspud.com | @dailyspud
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What’s In A Name?
www.thedailyspud.com | @dailyspud
Your blog name = Your brand name
Can capture what you’re about
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‘Net Names
www.thedailyspud.com | @dailyspud
Get the web domain if you can
www.<yourblogname>.com
Use the same name across all of your social networks
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Express Your Individuality
www.thedailyspud.com | @dailyspud image: aoife cox
©
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It’s All About Commitment
www.thedailyspud.com | @dailyspud image: 123rf.com
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One Is A Lonely Number (for spuds & niche posts)
www.thedailyspud.com | @dailyspud image: aoife cox
©
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Before You Start…
www.thedailyspud.com | @dailyspud
Can you think of 6 months worth of niche-related posts?
image: 123rf.com
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The Posts That Don’t Fit(sometimes you gotta post ‘em anyway)
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A Hook On Which To Hang Your Posts
www.thedailyspud.com | @dailyspud
image: 123rf.com
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Use That Hook
www.thedailyspud.com | @dailyspud
Can give you a perspective on all sorts of things
with interesting and sometimes unexpected
results, such as…
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The Spud Shake
www.thedailyspud.com | @dailyspud
image: aoife cox
©
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The Electric Spud
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©
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Snakes & Spuds
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©
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Expert Opinion
www.thedailyspud.com | @dailyspud
Exploit an expertise you have or cultivate a new one:
Great opportunity to explore and learn
Become a go-to person for your niche
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Know Your Onions (or get to know them)
www.thedailyspud.com | @dailyspud image: aoife cox
©
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And Remember…
www.thedailyspud.com | @dailyspud
Your niche should fit you
Should be a comfortable place to be
The more specific your niche is, the more universal it can
be