“SEO is for bots. Content is for “humans....Get the SEO right. Share your expert knowledge /...

“SEO is for bots. Content is for “humans.

SEO is for bots. Content is for humans.

SEO is for bots.

▪ What is SEO?

▪ How does it work?

▪ Break/Activity

▪ Content

Content is for humans.

SEARCHENGINEOPTIMISATION

Q – Where’s the best place to hide a dead body?

Q – Where’s the best place to hide a dead body?

A – On page 2 of Google.

•WEBSITE LOADING SPEED

•LINKS

•FRESH, QUALITY CONTENT

WEBSITE LOADING SPEED

WEBSITE LOADING SPEED-

CONTACT YOUR WEB DEVELOPER

LINKS

-

EXTREMLEY EFFECTIVE

LABOUR INTENSIVE

FRESH, QUALITY CONTENT-

“Content is King” – Bill Gates, 1996

SEO TICK BOXES

SEO TICK BOXES

✓ Minimum number of words per page

SEO TICK BOXES


✓ The right keywords

SEO TICK BOXES



✓ Meta Description

SEO TICK BOXES



✓ Meta Description

✓ Links

SEO TICK BOXES

✓ Minimum number of words per page✓ The right keywords✓ Meta Description✓ Links✓ Images

• https://www.youtube.com/watch?v=BNHR6IQJGZs

https://www.youtube.com/watch?v=BNHR6IQJGZs

SEO is for bots.

Content, is for humans.

BREAK / ACTIVITY

WORST CUSTOMER - AVATAR

Content, is for humans.

TOP 3 TIPS FOR SELLING TO HUMANS THROUGH CONTENT


▪ Share your expert knowledge / Give value



▪ Solve their problem



▪ Solve their problem

▪ Call to action

Share your expert knowledge / Give value

Share your expert knowledge / Give value

- Humans like it when they’re given something of value.

Solve their problem

Solve their problem

- Humans appreciate having their problems solved for them.

Call to action

Call to action

- If you’ve gone to all this effort to encourage them to buy…

Why wouldn’t you then ask them to buy?

▪ Get the SEO right.▪ Share your expert knowledge / Give value▪ Solve their problem▪ Call to action

SEO is for bots. Content is for humans.

THANK YOU.

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