“My vision for Susan Posnick Cosmetics is to “Make Beauty...

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SUSANPOSNICK.COM • 214.747.2111• SUSAN POSNICK COSMETICS • 165 COLE ST. • DALLAS ,TX 75207 “My vision for Susan Posnick Cosmetics is to “Make Beauty Simple” – bringing real-life beauty and sun protection together.” Susan Posnick provides busy women with healthy, streamlined, multi-purpose products in portable packaging. My products are designed to simplify a woman’s beauty routine, giving her more time for family, friends, business and leisure activities. Susan Posnick Cosmetics are for women on-the- go. Compact for travel, they are the products that go with you, around the corner and around the world. Every Woman…..Real Life After a fulfilling and distinguished career as a professional makeup artist with clients and celebrities like Cindy Crawford, Diane Lane, Amber Valletta, and Renee Russo, Susan Posnick was presented with a new challenge—skin cancer on her face. Susan set aside the majority of her work in the film and fashion industry, and shifted her focus to developing her first innovative product, COLORFLO, which offers on-the-go natural sun protection and healthy foundation coverage. Susan has been honored for her involvement with Fashion Group International and was given the Rising Star Award for Beauty. This year Susan was Honorary chair for the Mosaic Services Gala as a thank you for her involvement with the organization. Mosaic Services supports men and women who have been victims of human trafficking and abuse. The shelter offers a home, counseling, daycare and job support. Susan is a mentor for young entrepreneurial women and has been involved with MTV Redefine Art for AIDS. Susan Posnick has been featured in Instyle, Marie Claire, Allure, Town & Country, Lucky, Real Simple, Health & Fitness, Redbook, Good Housekeeping, Parents, OK! Magazine, and Vogue Japan. In addition her products have been featured on the Today show, many regional shows and an abundance of beauty sites including Vogue.com Susan Posnick Cosmetics are sold internationally at luxury department stores and specialty retailers, apothecaries, upscale destination and day spas, medical spas, and clinics. In addition, Susan Posnick is available on numerous beauty websites and susanposnick.com

Transcript of “My vision for Susan Posnick Cosmetics is to “Make Beauty...

Page 1: “My vision for Susan Posnick Cosmetics is to “Make Beauty ...danceragainstcancer.com/wp-content/uploads/2017/02/SPC-MEDIA-… · SUSANPOSNICK.COM • 214.747.2111• SUSAN POSNICK

SUSANPOSNICK.COM • 214.747.2111• SUSAN POSNICK COSMETICS • 165 COLE ST. • DALLAS ,TX 75207

“My vision for Susan Posnick Cosmetics is to

“Make Beauty Simple” – bringing real-life

beauty and sun protection together.”

Susan Posnick provides busy women with healthy, streamlined, multi-purpose products in portable packaging. My products

are designed to simplify a woman’s beauty routine, giving her more time for family, friends, business and leisure activities.

Susan Posnick Cosmetics are for women on-the- go. Compact for travel, they are the products that go with you, around

the corner and around the world.

Every Woman…..Real Life

After a fulfilling and distinguished career as a professional makeup artist with clients and celebrities like Cindy Crawford,

Diane Lane, Amber Valletta, and Renee Russo, Susan Posnick was presented with a new challenge—skin cancer on her

face. Susan set aside the majority of her work in the film and fashion industry, and shifted her focus to developing her first

innovative product, COLORFLO, which offers on-the-go natural sun protection and healthy foundation coverage.

Susan has been honored for her involvement with Fashion Group International and was given the Rising Star Award for

Beauty. This year Susan was Honorary chair for the Mosaic Services Gala as a thank you for her involvement with the

organization. Mosaic Services supports men and women who have been victims of human trafficking and abuse. The

shelter offers a home, counseling, daycare and job support. Susan is a mentor for young entrepreneurial women and has

been involved with MTV Redefine Art for AIDS.

Susan Posnick has been featured in Instyle, Marie Claire, Allure, Town & Country, Lucky, Real Simple, Health & Fitness,

Redbook, Good Housekeeping, Parents, OK! Magazine, and Vogue Japan. In addition her products have been featured on

the Today show, many regional shows and an abundance of beauty sites including Vogue.com

Susan Posnick Cosmetics are sold internationally at luxury department stores and specialty retailers, apothecaries, upscale

destination and day spas, medical spas, and clinics. In addition, Susan Posnick is available on numerous beauty websites and

susanposnick.com

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SUSANPOSNICK.COM • 214.747.2111• SUSAN POSNICK COSMETICS • 165 COLE ST. • DALLAS ,TX 75207

COLORFLO®

SIMPLY BRUSH AND GO

COLORFLO is a luxurious natural foundation in a self-dispensing

refillable brush. Utilizing nourishing vitamins A

& E, zinc oxide and titanium dioxide, COLORFLO provides

powerful sun protection while protecting your skin from

environmental pollutants. COLORFLO lets the skin breathe,

promoting healthy skin. It does not clog pores or irritate

sensitive skin. COLORFLO is lightweight and invisible so you don’t

feel it or see it—it makes your skin look better, not your makeup!

COLORFLO is offered in 12 shades for every skin tone, plus the

perfect Shimmer and the ideal Bronzer.

Benefits:

• Purity-all natural ingredients

• Blocks both UVA & UVB rays

• Anti-aging

• Protects surface of skin from pollutants

• Sweat and water resistant

• Enriched with vitamins A and E

• Buildable coverage

• Anti-bacterial

• No powder/talc

• Brushes handmade by 4th generation artisans

• Paraben-free, gluten-free, cruelty-free

Application:

• Remove cap

• To release product tap brush on inside of palm with brush

side facing down or flick your wrist

• Massage makeup into skin using the brush

• Slide plastic sleeve up to create a smaller

brush for more precise coverage

• Use with multi-purpose brush for spot coverage and

on blemishes

Suggested Retail $68

Refill $30

M1 Porcelain

M2 Fair

` M3 Light Neutral

M4 Light Beige

M5 Apricot

M6 Medium

M7 Medium Beige

M8 Golden Beige

M9 Caramel

M10 Nutmeg

M11Toffee

M12 Chestnut

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SUSANPOSNICK.COM • 214.747.2111• SUSAN POSNICK COSMETICS • 165 COLE ST. • DALLAS ,TX 75207

COLORFLO® Loose AT HOME

This foundation is the same beautiful mineral foundation

that provides healthy, natural sun protection, in alternative packaging.

The COLORFLO Loose Mineral Foundation

is packaged in a sifter container with 7 grams of product.

COLORFLO Loose

Suggested Retail

$40

Blending Brush

Suggested Retail $26

COLORME®

LUSH COLOR AND CONVENIENCE

COLORME is a delightful, easy-to-apply face color for cheeks, eyes, and

anywhere else you desire lush blush. This travel-friendly makeup comes

in a petite self-dispensing pot with an attached puff and mirror for easy

application.

COLORME offers pure mineral color in 7 gorgeous, skin flattering shades.

Benefits:

• Enriched with vitamins A and E

• Anti-aging

• Sweat proof and water resistant

• Anti-bacterial

• Paraben-free, gluten-free, cruelty-free

Application:

• To Start: Turn container upside down & tap puff multiple times

onto a tissue.

• Sweep the puff onto cheeks using gentle strokes

• Start at top of cheekbone close to ear and sweep sponge forward

towards nose

• Use edge of puff to apply as eyeshadow

Suggested Retail $32

Lilly

Ginger

Lotus Sun

Orchid

Peony

Scarlett

Camelia

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SUSANPOSNICK.COM • 214.747.2111• SUSAN POSNICK COSMETICS • 165 COLE ST. • DALLAS ,TX 75207

ILLUMINATE® BARELY-THERE HIGHLIGHTERS

ILLUMINATE skin and achieve an effortless glow with

Susan Posnick ILLUMINATE.

For cheeks, eyes and body, these easy-to-apply, barely-

there highlighters feel like silk on your skin and enhance

your own beauty.

They are long-wearing, all natural, and versatile.

Each shade of ILLUMINATE comes in a petite self-

dispensing pot with an attached puff and mirror

for easy application anytime, anywhere.

Available in 3 alluring shades, perfect for all skin tones.

Shades:

Whisper – glistens like a cool, pale rosé wine

(perfect for pink undertones) Champagne – glimmers with a radiant, soft golden glow (perfect for all undertones)

Seduction- twinkles with a subtle, peach

pearl essence (perfect for olive undertones)

Benefits:

Enriched with vitamins A and E

Sweat proof and water resistant

Anti-bacterial

Paraben-free, gluten-free, cruelty-free

Application:

To Start: Turn container upside down & tap puff multiple times onto a tissue. Sweep puff onto the apples of your cheeks and at the top of your cheekbones

Stroke lightly down the center of your nose, from top to bottom

Highlight the center of your top and bottom lips for a fuller, perfect pout

Dust across your eyelids for a subtle glow

Don’t stop there – think décolleté, a dusting on your arms or legs

Suggested Retail $21

Boxed set of 3 $59

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SUSANPOSNICK.COM • 214.747.2111• SUSAN POSNICK COSMETICS • 165 COLE ST. • DALLAS ,TX 75207

COLORCORRECT®

BRIGHTEN, CORRECT, & CONTOUR COLORCORRECT is a dual ended, ultra-blendable brightening/correcting/ contouring pencil –a “cream in a pencil” formula. Use COLORCORRECT to highlight the face, camouflage discolorations, and shape the face.

COLORCORRECT blurs fine lines, lasts all day and works with

every skin tone. In addition, the deepest shades make perfect

contouring pencils.

A travel-friendly must-have for your makeup bag!

COLORCORRECT is available in four versatile combinations to match every skin tone.

Benefits:

•A cream formula in pencil form

•The Brightener (lighter color on the left):

-Fills in hollow areas underneath the eye and at inside corners

-Lifts the eye and defines the brow

-Highlights top of cheekbone

-Softens the lines from the nose to the mouth

•The Corrector (warmer color on the right):

-Neutralizes discoloration on the lid and underneath the eye

-Camouflages imperfections, sunspots and redness on the face

-Contour with ease -Paraben- free, gluten-free, cruelty-free

Application: •Use under and/or over COLORFLO

•Blend with fingertips or apply with my multi-purpose brush

Suggested Retail $24

COLORDUO®

EASILY TAKES YOU FROM DAY TO NIGHT

COLORDUO is a versatile double-sided lip pencil that provides

rich color and deep moisture with the added benefit of a lip plumping agent.

The innovative COLORDUO features two universally flattering shades-NUDE, a matte ‘wear-with-everything’

pink/brown, and ROUGE, the perfect matte red. These versatile shades make this the perfect lip pencil to carry you

from morning to night. Both lip shades are uniquely formulated to provide long-wearing color that is ultra-creamy.

According to company founder Susan Posnick, COLORDUO stays true to the brand’s philosophy of providing multi-

purpose products for simple, attainable beauty. “Along with being a luscious lip color or liner on its own, COLORDUO

can also be worn over or under any COLORESSENTIAL lipstick to shift the tone.”

What further differentiates this lip pencil from others on the market is a built-in, lip plumping agent that immediately

adds depth and fullness to the lips. Plus, with ingredients including Jojoba Oil and Vitamin E, COLORDUO delivers deep,

long-lasting moisture and hydration.

• Paraben-free, gluten-free, cruelty-free

Suggested Retail $26

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SUSANPOSNICK.COM •214.747.2111• SUSAN POSNICK COSMETICS • 165 COLE ST. • DALLAS,TX 75207

COLORESSENTIAL®

THE EVOLUTION OF LIPCOLOR

COLORESSENTIAL is a collection of universally

flattering lipstick shades in berry, pink, red, nude and

coral.

With COLORESSENTIAL, Susan Posnick perfectly

combines the finest natural ingredients with

cutting edge technology for luxurious, moisturizing

lip color.

Benefits:

• Each shade adapts to your own lip color

• Magnetic compact case keeping the cap secure and

travel-ready

• Formulated with Olive Oil

• Enhanced with minerals and Vitamins A and E

• Enriched with Paracress, a sustainable South

African plant with antioxidant properties that

continually rehydrate the lips, reducing the

appearance of fine lines

• Contains Pomegranate, an antioxidant that

protects the lips from free radicals

• Paraben-free, gluten-free, cruelty-free

Application:

Apply over COLORDUO for all day wear. Apply

directly to lips for moisturizing color.

Suggested Retail: $22

MILAN -red

A rich red, mirroring the classic sophistication of Italy's fashion capital.

PARIS -red

The classic red of true Parisian 1940's glamour and fashion,

recreated for the modern woman.

TOKYO - red

A quieter red for the woman who keeps her thoughts and

emotions close to her heart, but can't help but be noticed.

DALLAS -pink

Like its' feminine yet vibrant namesake, Dallas is a subtle shade that

doesn't scream color yet adds instant allure.

SHANGHAI-pink As is the perfect peony flower from a Chinese garden, Shanghai

reflects the bright, fresh new color of the city, blossoming in a brand

new way.

L.A.-pink

Taking you back to the 'flower power' age of the 60's, LA is a pale,

flirty pink with hints of silver and gold shimmer.

DUBAI-nude, pink beige

Subtle yet intriguing, this blushed nude shade complements a host of

skin tones.

MARRAKESH - nude bronze

A lush bronze-tinged neutral, reminiscent of this exotic city's twilight

sky.

SANTA FE -Nude, copper gold Rich and coppery with golden undertones, this nude captures the sun

kissing the rocks at day's end.

BOCA -coral Always perfect with a spray tan and in retro style, this light coral

shade will keep you shimmering into the night.

SOUTH BEACH -coral A subtle warmth of color, as is this mecca for international travelers.

MIAMII -coral A bright, vibrant orange- a tribute to the youth, energy and

excitement of the city.

RIO- berry A rich, vibrant shade inspired by the exuberance of carnival.

LONDON -berry

The quintessential bronzed berry, wonderfully classic yet very

adaptable.

NYC -berry

A subtle neutral berry for the woman who is simply chic; always

pulled together but never "made up."

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SUSANPOSNICK.COM • 214.747.2111• SUSAN POSNICK COSMETICS • 165 COLE ST. • DALLAS, TX 75207

COLORCOATED ®

LASH-ENHANCING MASCARA

COLORCOATED mascara contains our exclusive fortifying

complex, which contains peptides and extracts that

strengthen the hair follicles. The combination of carnauba

and beeswax promote and maintain the length, separation

and curl of the l ashes. Natural iron oxides coat the

lashes for a rich black color that stays all day.

The double twist brush allows for lash separation and

volume in one easy twirl of the brush. The curved shape

and narrow tip easily coat every lash both top and

bottom, without smudging, clumping or flaking. The unique

shorter wand delivers a more precise and controlled

application for buildable coverage every time.

Available in Black

Suggested Retail: $28

Benefits:

•Fortifying complex lengthens, nourishes and thickens

lashes with continued use

•Unique double-twist brush volumizes and separates

lashes in one twirl of the brush

•Shorter wand allows for more precise application

•Combination of natural waxes keeps lashes

separated and curled throughout the day

•Natural iron oxides provide the black color

•Buildable coverage

•Water resistant formula won’t smear, smudge,

clump or flake

•Removes with any cleanser

•Paraben-free, gluten-free, cruelty-free

Application: • Twist the brush inside the container to deposit

mascara onto the brush. Never pump the wand up

and down as this adds air to the mascara and will

cause it to dry out

• Hold the mascara wand as close to the base of the

lashes as possible. Then twirl the brush through the

lashes to lengthen and separate them at the same

time

•For more volume, let mascara dry for 10 seconds.

Then place the brush at the lash base to apply a

second coat

•Tip the lashes from the topside for even more

volume

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SUSANPOSNICK.COM • 214.747.2111• SUSAN POSNICK COSMETICS • 165 COLE ST. • DALLAS, TX 75207

COLOREYEDEFINE™ EMPHASIZE YOUR EYES

COLOREYEDEFINE—is a sleek, multi-use eye product comprised of an angled liner thin enough to define, yet when turned flat on its side is soft enough to blend as an

eyeshadow.

Accompanying the liner is a self-dispensing eye shadow

color created to complement the liner color, taking the

guesswork out of what shades work together.

It’s easy to define and highlight your eyes using just one COLOREYEDEFINE, and blending with your fingertips. You also have the option of mixing several colors together to create more depth and drama to your eyes.

Benefits:

• On-the-go, making it easy to carry multiple pencils

• Mess-free application (no falling eyeshadow crumbs to

clean up)

• Color that stays put

• Safe for use on the waterline

• No brush necessary

• Paraben-free, gluten-free, cruelty-free

Application:

• Apply pencil as a liner at lash line-thick or thin and/or

on the waterline (inside rims).

• Turn pencil sideways to use large flat side as an

eyeshadow. Apply and smudge the color with fingertips

or use my multi-use brush.

• The eyeshadow is housed in the cap. To open, twist

the cap. Then turn the cap back and forth over the

sponge to dispense shadow onto the applicator.

• For more intense color, twist the cap multiple times

over the applicator to pick up more color, and reapply.

Suggested Retail $27

LINER SHADOW

Tourmaline Aquamarine

Jasper Sandstone

Jet Moonstone

Platinum Gold

Ametrine

Opal

Copper

Turquoise Topaz

Smokey Quartz Rose Quartz

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SUSANPOSNICK.COM • 214.747.2111• SUSAN POSNICK COSMETICS • 165 COLE ST. • DALLAS, TX 75207

“The perfect grown up shimmer” ANGIE HARMON, ACTRESS

“The Foundation is a completely zen experience… I had the feeling I get when I’m being

airbrushed. I feel it go on, but I don’t see anything except improvement.” KIM RHODES,

ACTRESS

“I’m not one of those “write in” people, but honestly, I got my products (an entire face of

makeup in six genius little items!) a few days ago, and I’m just blown away. As a sun-phobic,

makeup obsessed, on-the-go New Yorker, I’ve been on a constant hunt for things that (a) are

good for my skin (b) are portable (c) last through a day that often extends well into the night

(!) and (d) make me feel like I’m taking a moment to do something nice for myself! My new

little bag of tricks does all that, and I can’t figure out why I didn’t discover your products

sooner! So I had to write in this time!” NICOLE COHEN

“I love your line…I never wore make-up and your brilliant packaging makes it so easy… Making a

mistake is really hard. It has given me the confidence to experiment and wear it…The best part is that people are

complimenting me on my skin…not on the make-up and I am shocked but thrilled! Thanks for making such a great line! It is

truly better than going au naturel! NANCY TRENT, PRESIDENT, TRENT & COMPANY INC.., NYC

“After 25 years of sitting in makeup chairs, I know that the most difficult and time consuming

look to achieve is ‘naturally stunning.’ It would take hours for a talented makeup artist to make

me look like I was just born that way. Susan Posnick’s COLORFLO has changed all of that. In all

of five minutes I achieve that ‘natural stunning’ look everyone desires.” NIA PEEPLES,

ACTRESS

“Finally! A mineral makeup with a built-in sunblock that is easy to apply. Works wonders to protect

the skin after microdermabrasion, chemical peels, and laser treatments as well as every other day of

the year. Great product!” SUSAN MILLER, SPA MANAGER/SR. AESTHETICIAN

“I do believe that Susan Posnick’s COLORFLO foundation is not just revolutionary, it’s ‘makeup genius’. I’ve been a makeup artist since 1979, and I’ve never been more sold on a product’s purpose, application and results.” CHARLA RAHMAT, LA. MAKEUP ARTIST

I have been using your COLORFLO since it arrived. You have made one amazing product. I cannot believe the feel and

staying power of the minerals in this product. I also used it on 2 clients during a photo shoot. The skin looked like velvet for a

full 12 hours.’’ CONNIE BIESHADA, VETERAN MAKEUP ARTIST

"I was introduced to Susan Posnick's makeup a few years ago when I purchased her

COLOREYEDEFINE in Copper/Bronze. I loved how it offered an easy-glide liner and a shadow

on the same slim pencil. I love the convenience of that. Just recently I have been using Susan's

COLORFLO and COLORCORRECT, which again is a slim pencil with two sides...a concealer

and a highlighter. I cannot tell you how very impressed I am. Having just had my third daughter,

my skin has a few dark spots from pregnancy. The COLORCORRECT not only covers them,

but does so without it looking like I have a ton of makeup on. I'm a natural girl! The

COLORFLO is something altogether wonderful as it is a self-contained powder foundation that

covers as much or as little as one would like and has a sunscreen of 26! A foundation that

offers beautiful coverage with sun protection and can slip into a clutch or diaper bag is pure

genius to me. One can tell Susan is a mom by the way she created her products: They are easy

to use, convenient to carry, offer sun protection and are made beautifully. Susan Posnick's

Cosmetic line is a line every woman should own.

"ALICIA COPPOLA, ACTRESS

“Ladies, thank you! I feel beautiful for the first time… since I don’t ever know when! I look in the

mirror and see what I expect to see and it’s because of your gorgeous products. The blush is

revolutionary and the COLORCORRECT stick is my favorite product—EVER!!! ELLA LAUSER,

HOLLYWOOD LIFE MAGAZINE

Received my products and still saying, "WOW". The magnetic closure on the lipstick is crazy

smart. Loving COLORFLO and COLORCORRECT. Packaging is genius. Congrats on creating

such a smart line.” MARIANA

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UPSTANDING FOUNDATION SUSAN PO

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