A˜liate of FRSA and NRCA September 2012 7 Small Business...
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p2. President’s Message p3. 7 Small Business Tips Cont’d Health Care Costs so High p4. Industry Websites p5. October Calendar Inside Opinions expressed in any of the articles submitted to the Shear Bull are not necessarily the opinions of the Palm Beach County Roofing & Sheet Metal Contractors Association. The Shear Bull is a forum for those involved in the roofing industry including building officials & inspectors. 2) Create a marketing plan. Yeah, I know. You know you need one but who has the time – or know how – to put one together, right? That’s why I advocate writing a 2-page marketing plan. On the first page, list where you are now (gross and net income, numbers of new and repeat clients or customers, amount you currently work and earn, etc.). Then set goals for where you’d like to be in a year for each of those. On page two, choose three marketing strategies you’re going to use to achieve those goals (public speaking, email marketing, direct mail, etc.). Include an actual to-do list of steps you need to take to implement each one, as well as due dates for each step. 3) Look to external partners. Great businesses aren’t built by sitting alone in an office. Any entrepreneur can find someone else to interview, refer clients to, or trade promos to each other’s lists. So seek strategic partnerships and Joint Ventures. And develop a support No one could argue that our world isn’t changing fast—and I don’t mean just technology-wise. Consumers aren’t spending like they once did, manufactur- ing and shipping costs are fluctuating wildly, and the age of the environment is slowly (finally) being ushered in. On top of that, the Internet has finally really changed the way people shop and buy – not to mention the way we entrepre- neurs market our businesses. If you don’t change your business, and your marketing, to keep up with chang- ing times you can easily become another failure statistic. Think about it … five years ago MySpace was all the rage. Since then its usage has dropped dramatically, you hardly ever hear about it anymore. You never run into a business owner giving MySpace any time or thought now. So to help you thumb your nose at all the dire economic news and make 2012 your best ever, here’s my list of 7 things you can do to make it happen. 1) Make a list of what worked and didn’t work in 2011. Those who do not study history are doomed to repeat it, right? So take a step back and look at where you’ve been. For those initiatives that didn’t work, consider why. Was it the right timing, the right offer, the right target market? Could you have done more marketing? Better marketing? by Stacy Karacostas / StartupNation.com Continued on page 3 7 Small Business Tips to Make 2012 a Huge Success Palm Beach County Roofing & Sheet Metal Contractors Association Affiliate of FRSA and NRCA September 2012 Volume 25 - 9 Holiday Inn Belvedere Rd @ I95 Exit 69 West Palm Beach, FL Appetizers Will Be Served Cash Bar FREE ADMISSION TRADE SHOW Roofing Manufacturers, Suppliers, Distributors, & Contractors: Table Tops Available for Display SEPTEMBER 26, 2012 time: 5:00pm - 8:00pm https://www.facebook.com /groups/269143749847473
Transcript of A˜liate of FRSA and NRCA September 2012 7 Small Business...
p2. President’s Message
p3. 7 Small Business Tips Cont’d
Health Care Costs so High
p4. Industry Websites
p5. October Calendar
Inside
Opinions expressed in any of the articles submitted to the Shear Bull are not necessarily the opinions of the Palm Beach County Roofing & Sheet Metal Contractors Association. The Shear Bull is a forum for those involved in the roofing industry including building officials & inspectors.
2) Create a marketing plan.
Yeah, I know. You know you need one but who has the time – or know how – to put one together, right? That’s why I advocate writing a 2-page marketing plan. On the �rst page, list where you are now (gross and net income, numbers of new and repeat clients or customers, amount you currently work and earn, etc.). Then set goals for where you’d like to be in a year for each of those.
On page two, choose three marketing strategies you’re going to use to achieve those goals (public speaking, email marketing, direct mail, etc.). Include an actual to-do list of steps you need to take to implement each one, as well as due dates for each step.
3) Look to external partners.
Great businesses aren’t built by sitting alone in an o�ce. Any entrepreneur can �nd someone else to interview, refer clients to, or trade promos to each other’s lists. So seek strategic partnerships and Joint Ventures. And develop a support
No one could argue that our world isn’t changing fast—and I don’t mean just technology-wise. Consumers aren’t spending like they once did, manufactur-ing and shipping costs are �uctuating wildly, and the age of the environment is slowly (�nally) being ushered in. On top of that, the Internet has �nally really changed the way people shop and buy – not to mention the way we entrepre-neurs market our businesses. If you don’t change your business, and your marketing, to keep up with chang-ing times you can easily become another failure statistic. Think about it … �ve years ago MySpace was all the rage. Since then its usage has dropped dramatically, you hardly ever hear about it anymore. You never run into a business owner giving MySpace any time or thought now.
So to help you thumb your nose at all the dire economic news and make 2012 your best ever, here’s my list of 7 things you can do to make it happen.
1) Make a list of what worked and didn’t work in 2011.
Those who do not study history are doomed to repeat it, right? So take a step back and look at where you’ve been. For those initiatives that didn’t work, consider why. Was it the right timing, the right o�er, the right target market? Could you have done more marketing? Better marketing?
by Stacy Karacostas / StartupNation.com
Continued on page 3
7 Small Business Tips to Make 2012 a Huge Success
Palm Beach County Roo�ng & Sheet Metal Contractors AssociationA�liate of FRSA and NRCA September 2012 Volume 25 - 9
Holiday InnBelvedere Rd @ I95 Exit 69
West Palm Beach, FL
Appetizers Will Be ServedCash Bar
FREE ADMISSION
TRADE SHOWRoofing
Manufacturers, Suppliers,Distributors, & Contractors:
Table TopsAvailable forDisplay
SEPTEMBER 26, 2012t ime: 5:00pm - 8:00pm
https://www.facebook.com/groups/269143749847473
2September 2012
September 2012As we approach our second annual Roofers Trade Show, our tables are being reserved quickly. Last year we had twenty-�ve tables reserved by manufacturers, distributors and suppliers.
This year our goal is a higher number of tables to include roo�ng contractors. We are trying to draw attendees who represent the area of the public who would have a need for a roofer in the future, particularly, property managers and HOA/Condo board leaders.
Regina ReedPresident
Daniel StokesVice President
Joe ByrneSecretary
Walt MilletTreasurer/Past President
Ronald A. Frano MBAExecutive Director
BOARD MEMBERS • Tom Stevens • Jon Milanese • John Mulleavey • Michael Daley • Dave Lalone • Glenn Rimpela • Mark Landis
Legal CounselBob Marell of Glickman/Witters/Marell
561-478-1111
Program,Publication & WebJoe Byrne (561) 471-8363
Palm Beach County BoardRepresentatives:
Construction Industry Licensing BoardMark Landis (561) 833-9704
Construction Board of Adjustment & AppealsPeter Dzenutis (561) 844-0892
Building Code Advisory BoardJoe Byrne (561) 471-8363
Construction Industry Management CouncilJoe Byrne (Chairman) (561) 471-8363
2012 O�cers &Board of Directors
Miami-DadeCounty ApprovedTop Notch is a Top Performer!
We at Ridged Systems, LLC are proud to bring you our unique ridge support made of recycled plastic for roof tile systems. It provides superior wind storm performance and o�ers longevity to the roof.
2-3/8”
4”
10’
“TOP NOTCH” Assembly Detail
Made withRecycled Material
• Superior Performance• Corrosion Resistant• No Penetrations• Lightweight• Ease of Application• Dimensional Accuracy/Consistency
www.topnotchridge.com
561-276-9745
Respectfully SubmittedRegina ReedPresident
We would like to surpass last year’s table count and draw a bigger crowd of attendees. If successful, this event can become the leading roo�ng trade show in the area. It is impor-tant that our members promote the show. Talk it up among those you meet in your daily rounds. This is an opportunity for people to meet with roofers and to see the products and systems available all in one place.
Table Tops Available for Display
Members $ 60.00
Non Members $ 100.00
TRADE SHOWRoofing
3September 20127 Small Business Tips to Make 2012 a Huge Successnetwork of at least one other entrepreneur who’s headed in your same direction you can go to for advice – or hire an experi-enced coach or consultant. That way you don’t waste a lot of time and money reinventing the wheel.
4) Focus on helping, not selling.
If your business is solely about making money, you’re likely to run into big problems trying to grow. Instead, think about your customer’s wants, needs, problems and goals, and how you can help them. Help them achieve their goals, and you’ll automati-cally achieve your own.
5) Update your Website.
The Web is one of the least expensive and most e�ective places to market your business. But with all the competition out there, you can’t just throw up a basic Website and expect it to do much for you. Your site needs to be planned out and built to be an e�ective salesperson that connects with your ideal client – not just an online brochure that’s all about you and what you do.
6) Stop doing everything yourself.
As an entrepreneur, if you want something done the reality is you probably shouldn’t be doing it yourself. Focus your time and energy on the things you’re best at, and that grow your business and make money. Leave the rest to a team of skilled Virtual Assistants.
7) Have a life.
It’s wonderful if you’re passionate about what you do. But all work and no play makes anyone unhappy and eventually burned out. And if you’re married or in a relationship I’d be willing to bet it’s making two (or more) people unhappy. Do something you love outside of work, get some exercise every day, and make time for friends and family.
You’ll be more successful, and happier!
By: Stacy KaracostasArticle Online at www.StartUpNation.com
Kevin had shingles.Those of us who spend much time in a doctor's o�ce should appreciate this! Doesn't it seem more and more that physicians are running their practices like an assembly line?Here's what happened to Kevin:
Kevin walked into a doctor's o�ce and the receptionist asked him what he had. Kevin said: 'Shingles.' So she wrote down his name, address, medical insurance number and told him to have a seat.
Fifteen minutes later a nurse's aide came out and asked Kevin what he had...Kevin said, 'Shingles.' So she wrote down his height, weight, a complete medical history and told Kevin to wait in the examining room.
A half hour later a nurse came in and asked Kevin what he had. Kevin said, 'Shingles..' So the nurse gave Kevin a blood test, a blood pressure test, an electrocardiogram, and told Kevin to take o� all his clothes and wait for the doctor.
An hour later the doctor came in and found Kevin sitting patiently in the nude and asked Kevin what he had.
Kevin said, 'Shingles.' The doctor asked, 'Where?'Kevin said, 'Outside on the truck. Where do you want me to unload 'em??'
WHY OUR HEALTH CARE COSTS ARE SO HIGH!
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• ASTM - www.guidance-inc.com/~roofroof/• American Consulting Engineers Council - acec.org• American Institute of Architects - aia.org• American Society of Civil Engineers - asce.org• Building Officials Association of Palm Beach County - www.boapbc.org & www.boapbc.org/links• Cedar Shake & Shingle Bureau - www.CEDARBUREAU.org• Construction Industry Management Council (CIMC) - www.cimcpbc.com• Construction Specifications Institute - http://www.csinet.org• Copper Development Association - http://www.copper.org• Division of Workers’ Compensation - http://www.wc.les.state.� .us./DWC/• Florida Roofing, Sheet Metal & Air Conditioning Contractors Association - www.Floridaroof.com• Galvalume Sheet Producers - www.steelroo�ng.com• National Roofing Contractors Association (NRCA) - http://www.nrca.net• National Society of Professional Engineers - nspe.org• Roofing Contractors Association of South Florida (RCASF) - www.rcasf.org• Roofing Industry Education Institute - http://members.aol.com/RIEIROOF/classes.htm• Roof Tile Institute - www.rooftile.org• Sheet Membrane and Component Suppliers to the Commercial Roofing Industry (SPRI) - www.SPRI.org• Sheet Metal and Air Conditioning Contractors’ National Association (SMACNA) - http://www.smacna.org• The Council of American Building Officials (CABO) - http://www.cabo.org
Industry Websites
Palm Beach County Roofing And Sheet Metal Contractors' Association
2101 Vista ParkwaySuite 4001
West Palm Beach, FL 33411tel 561-655-5393fax 561-688-8807
5September 2012
October 2012
BCAB 2:00PM
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CIMC 7:45 AM
GeneralMember Meet
6:30 PM
PBCR & SMCA O�ce and Phones
2101 Vista Parkway, Suite 4001
West Palm Beach, FL 33411
Tel: 561.655.5393
Fax: 561.688.8807
www.pbcroofers.com
http://www.facebook.com/
groups/269143749847473
Ronald A. Frano, MBA,
Executive Director
October Program
Florida Power & LightAl Mizrah, Business Building Envelope Sales Manager
Cool Roof Incentives
&
“Financial budgeting and Plan-ning in difficult economic times”
John Barbar, “Barbar Financial Solutions”
October 24, 2012
General Membership Meeting
at the Holiday Inn @6:30PM
At the I95, Belvedere exit 69 in West Palm Beach
