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“INTERNET FOR A MOBILE GENERATION” - ITU · “INTERNET FOR A MOBILE GENERATION” ... C...
Transcript of “INTERNET FOR A MOBILE GENERATION” - ITU · “INTERNET FOR A MOBILE GENERATION” ... C...
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“INTERNET FOR A MOBILE GENERATION”
Perspectives
Telecom Infotech Forum, 20 November 2002,
Hong Kong
Lara SrivastavaStrategy and Policy Unit
ITU
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International Telecommunication Union
What’s all the excitement?
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International Telecommunication Union
Mobile and Internet: Identical twins born two years apart?
0
200
400
600
800
1,000
1992 93 94 95 96 97 98 99 2000 010
2
4
6
8
10
12
14
16
18Mobile subscribers
Internet users
Mobile penetrationInternet penetration
Users (millions) and penetration per 100 pop.
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International Telecommunication Union
Distribution of mobile and Internet users by region, 2001
Asia-Pacific, 32%
Europe, 29%
Africa, 1%
Americas, 37%
Estimated Internet users, 500 million
Asia-Pacific, 38%
Europe, 31%Africa,
3%
Americas, 28%
Mobile phone users948 million
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International Telecommunication Union
Upwardly mobile in Asia
Source: ITU World Telecommunications Indicators Database
0
20
40
60
80
100
120
1991 1993 1995 1997 1999 2001
Korea (Rep. of)
Taiwan,ChinaCellular penetration rates, developed Asia, 1991-2001
Hong Kong
Singapore
Asian leaders in mobile teledensity
72.3
59.1
16.5
13.8
9.4
7.9
7.9
7.0
6.9
5.6
Japan
Rep. of Korea
Finland
Canada
Singapore
US
Germany
Italy
UK
France
Mobile Internet penetration, 2001
Mobile Internet users as a percentage of total mobile users
Asian leaders in mobile Internet penetration
Source: MPHPT (Japan)
e.g. Japan: 3G FOMA phones
with i-mode (NTT DoCoMo)
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International Telecommunication Union
Internet for a mobile generation?
Mobile for an Internet generation?
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International Telecommunication Union
But what is the “Mobile Internet”?• It is a combination of:
– mobile (wireless) technologies– and information and data communications
services– …with, eventually, the flexibility of IP
networks• It implies a convergence at many
levels:– terminals– networks– services and applications– corporate structures
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International Telecommunication Union
Global
1'000
100
10
1
Range (metres)
Data rate (Mbit/s)0.1 1 10 100
3G
Wireless LAN
GPRS & CdmaOne (2.5G)
Bluetooth
High-speed 2.5G/3G is only partof the overall picture
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International Telecommunication Union
Enabling technologies and applications for the Mobile Internet
• Network evolution: from 2G to 3G –higher speeds, increased bandwidth efficiency
• “Alternative networks”: e.g wireless LANs –IEEE 802.11 series
• Mobile connectivity protocols: i-mode, WAP…• Messaging protocols (SMS, EMS, MMS)• Location-based services (LBS)• Growing importance of
security (WEP, WPKI)
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International Telecommunication Union
Strategies for market development• High-demand regions
– The ‘first-movers’: Hong Kong SAR, Japan and Korea
• Evolution of corporate strategies • Factors hindering market development
– Low availability of adequate handsets– Plethora of languages/formats/protocols– Lack of evolved billing models
• The economics of success– Avoiding pure tech-push plays– Promote open access platforms– Increase partnerships and industry collaboration– Encourage sharing: revenues and resources– Ensure transparency of tariffs
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International Telecommunication Union
What of mobile digital content? • User sessions tend to be short (unlike the
“browsing” behaviour of the fixed-line Internet)
40%
40%
10%
8%
2%Average length of mobile data sessions, 2001
Less than 5 minutes
5-9 minutes
10-19 minutes
20-29 minutes
30 minutes or more
Note: Based on responses to a user survey
Source: Jupiter Media Matrix, BCGCustomiza
tion + Communica
tion
• Thus, “killer app” cannot be pure content
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International Telecommunication Union
Towards a mobile information society: “Pardon me, ma’am, but is that your tooth ringing?”
• The advent of “pervasive” miniaturized mobile devices will transform our lifestyles– Can you swallow a mobile phone?
• Teenagers are driving the market– Will they continue to do so when they get older?
• Implications of location-based services (LBS)– Can you easily be found in an emergency (e911)? – Can wireless implants track your every move?
• Consumer protection, e.g. health, SPAM etc… – How to re-assure the end-user while fostering
development?
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International Telecommunication Union
The ITU Mobile/Internet Index:
Hong Kong at the top of the world
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International Telecommunication Union
Introduction to the IndexWhat it is:
•A measure of current information and communication technologies (ICT) development, with a focus on mobile and Internet
•A measure of an economy’s ability to take advantage of these technologies in the future
What it is not:•A measure of the “mobile Internet” in an economy
•Limited to mobile and Internet development only
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International Telecommunication Union
The Parameters of the Index
25% 25%
50%
Infrastructure Usage Market Structure
The infrastructure cluster measures the development
of information and communication
technology infrastructure, with a special
focus on mobile networks and
Internet development
The usage cluster attempts to gauge
how users are taking advantage
of the existing network by
examining e.g. network cost, components, revenue etc…
The market structure cluster
assigns an overall value for an economy by
examining the level of competition in its
different markets
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International Telecommunication Union
Are you ‘m-ready’? HK tops indexEconomy Score Rank GDP
Hong Kong, China 65.88 1 $24'249Denmark 65.61 2 $30'902Sweden 65.42 3 $25'654Switzerland 65.10 4 $33'522United States 65.04 5 $37'769Norway 64.67 6 $35'265Korea (Rep.) 63.42 7 $8'828United Kingdom 63.00 8 $24'607Netherlands 62.25 9 $23'995Iceland 62.03 10 $32'069Canada 61.97 11 $23'256Finland 61.22 12 $23'883Singapore 60.58 13 $21'188Luxembourg 58.58 14 $44'664Belgium 57.80 15 $22'498Austria 57.72 16 $23'286Germany 55.53 17 $22'675Australia 55.40 18 $19'474Portugal 55.13 19 $11'014Japan 54.94 20 $34'337France 52.45 21 $21'862Greece 51.44 22 $10'707Italy 51.13 23 $18'788Czech Republic 50.95 24 $4'963New Zealand 50.47 25 $11'847
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International Telecommunication Union
Hong Kong: a highly networked society
85.5 % mobile penetration
45.9 % Internet penetration
43.5
44.7
45.5
45.9
50.0
51.1
51.6
59.6
60.5
67.9
Canada
Denmark
Japan
Hong Kong, China
United States
Korea (Rep.)
Sweden
Norway
Singapore
Iceland
Internet users, top 10 by density, per 100, 2001
Source: ITU
78.3
79.0
80.7
80.8
82.082.5
83.9
85.5
96.6
96.7
United Kingdom
Sweden
Austria
Israel
Iceland
Norway
Italy
Hong Kong, China
Taiwan, China
Luxembourg
Mobiles, top 10 per 100 inhabitants, 2001, millions
Source: ITU
0
1
2
3
4
5
6
7
1995 1996 1997 1998 1999 2000 2001 2002.8
Mobile users, Hong Kong, China (million)
Analogue
Digital, 800/900 MHz
"Activated" prepaid
usersPCS 1.7/ 1.8 GHz
2.5G usersOther prepaid
Source: OFTA
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International Telecommunication Union
Where Hong Kong SARgained points on the Index
• Infrastructure (ranked # 8# 8))
– High mobile and Internet penetration– 3G licensed and 2.5G deployed
• Usage (ranked # 4# 4)
– Large number of roaming agreements– Large number of servers using SSL encryption
• Market Structure (ranked # 3# 3) **
– Early privatization of incumbent– Early establishment of a separate regulator, OFTA– Competitive or fully competitive market segments
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International Telecommunication Union
Still…
• Other countries are ahead in:– Internet usage– Service cost
• And catching up fast in: – Broadband roll-out – Mobile penetration
so…
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International Telecommunication Union
…how can HK maintain this lead? • Continued efforts at allowing access to MVNOs and
alternative service providers (e.g. resource sharing)• Regulatory mechanisms focused on tariff reduction
and transparency– …while retaining an environment conducive to
investment and innovation, e.g. through revenue-sharing
• Interoperable and complementary development of alternative wireless networks such as WLANs
• Promotion of content development “out of the vacuum”– Building first upon successes of person-to-person
communications, and not attempting to emulate digital content over fixed networks
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International Telecommunication Union
For more information: www.itu.int/mobileinternet
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International Telecommunication Union
Forthcoming ITU Report:Asia-Pacific Telecom Indicators ‘02
• Featuring chapter titles: 1. Asia revisited2. High-growth, high-speed
mobile3. Asia in Cyberspace4. The great equalizers:
Internet and Education5. Asia’s new world role
• Plus a statistical annex
Available in Dec ’02(launch: ITU TELECOM ASIA 2002in Hong Kong)
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International Telecommunication Union
Thank you for your attention
多謝多謝