“Get More Participants Through a Digital Approach’

Andy Hooper

Agenda

• What this is not

• What this is

• The Secret Formula

• Website v Funnels

• Landing Pages

• What to do Next

• Questions

• Questions first

• Who’s in the room? Name/Centre/Role

• Digital Marketing Strategy?

• Create specific content?

• Educate yourselves daily?

• Know what a sales funnel is?

Andy Hooper

• Sailed since I was 8

• Taught Sailing around the world

• Worked for the RYA for 9 years

• Dinghy Coach/Inspector

• Lime Sports, Global E-commerce Experts/AVASK IT

• Keen interest in DM for 15 years

• Now run a business that has grown rapidly off the back of digital marketing – Not an Expert

• Just hit 7 figures using these tactics

What this is not…

• Social Media Class

• Done for you

• Those not looking to take massive action

• Don’t want change

What this is

• Give fundamental key skills I have used to grow my business

• Great way to generate leads

• Basic blocks of Digital Marketing

• Presumed you know what social media is

• Tangible information to go away with

• Link to watersports to action

Done A Lot Of Things Right…

Done A Lot Of Things

WRONG… (Learnt from)

After Doing This For The Last 5 Years

• Lot of crap out there

• People don’t want to pay for it

• People won’t take action

• Takes time to learn

• Most people not prepared to work hard for it

• Education is critical

• Not fast track/Silver Bullet

• People don’t think big enough

Who is YOUR customer

• AVATAR?

• Dream 100

• Most Influential

• King Pins

• Biggest Impact

• Partnerships

Action – 2 minutes

• What does your dream customer look like?

• How old are they

• Male/Female

• Where do they live

• What are their interests

• What do they do for a job

• How much do they earn

• Family

Content is King

• Create Content

• Re Purpose

• Social Channels

• Relevant to Dream Customer

• Vlog

• Podcast

• Webinars

• Seminars

Content Creation

• On shore Land Drills• Instruction on Water• Coaching• Presentations• Theory Sessions• Demo’s

• All done on a Mobile?

Action – 2 minutes

• What content do you create every day?

• Who delivers this?

• Who can record it?

• What are 5 ways you could distribute this differently?

Where do they hang out?

• Real Life

• Social

• Location

• Interests

• Partners

Action – 2 minutes

• Best Social Channel for your customer?

• Where might they be in ‘the real world’

• What other groups or interests might they have?

Product/Services Value Ladder

• Free

• Scale

• Step by Step

• Small Cost

• Highest Cost

Action – 2 minutes

• What are the four basic products to bring people along your Value Ladder?

Lead Magnets

• Something of perceived VALUE

• FREE/Bottom of Ladder

• Opportunity to get to know you

• Build rapport

Action – 2 minutes

• What is the free Lead Magent you can offer?

Traffic

• Cold Traffic

• Don’t Own

• Warm Traffic

• Previous/List

• Hot Traffic

• Current Customers

Action – 2 minutes

• Where is your Warm traffic

• Where is your hot traffic?

• Any cold traffic?• Organic

• Paid

What have we created?

• Who is YOUR Dream Customer?

• Where are they?

• What’s the Bait?

• Where are you going to take them?

Funnel v Website

Questions you should know

• What does it cost to acquire a customer?

• What is the average cart value?

• Life time value of customer?

• How many leads this week v conversions? (against LFY)

• Sales Process?

• Vision next 3-5 years?

• Tangible day to day actions?

Landing Pages

• For Each Product

• Value

• SEO

• Lead Magnet

• List Building• Email

• Social

• Bots

What Next? The Biggest Difference for me…

• Read Expert Secrets

• Read Dotcom Secrets

• Understand the Gary V content model

• Put a plan in place

• Take massive action

• Educate

• Audible

• Podcasts

• Books

Want more information?

Presentation Personal Development Top Tips

Contact

Andy Hooper

info@lime-sports.org

www.lime-sports.org

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