“Generation Like” Discussion Questions · Web viewExplain what “Like”ing someone’s post...

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“Generation Like” Discussion Questions Name:_____________________ BEFORE WATCHING 1. Explain what “Like”ing someone’s post on Instagram, Twitter or other social media means. 2. What kinds of accounts do you follow on social media? Just your friends, or celebrities, beauty/fashion bloggers? Why do you follow these people that you don’t know? 3. Does knowing others “Like” what you “Like” influence you (in the way you dress, talk, act etc)? Explain. 4. What kind of “stories” do people put on their Snapchat? Why would they want to share these things in particular? DURING THE VIDEO: 5. Explain how marketing Oreo along with a current issue helped the sale of Oreo. 6. How do companies use social media to advertise? 7. How are marketers using social media to build ‘brand “trust”?

Transcript of “Generation Like” Discussion Questions · Web viewExplain what “Like”ing someone’s post...

Page 1: “Generation Like” Discussion Questions · Web viewExplain what “Like”ing someone’s post on Instagram, Twitter or other social media means. What kinds of accounts do you

“Generation Like” Discussion Questions Name:_____________________

BEFORE WATCHING1. Explain what “Like”ing someone’s post on Instagram, Twitter or other social media means.

2. What kinds of accounts do you follow on social media? Just your friends, or celebrities, beauty/fashion bloggers? Why do you follow these people that you don’t know?

3. Does knowing others “Like” what you “Like” influence you (in the way you dress, talk, act etc)? Explain.

4. What kind of “stories” do people put on their Snapchat? Why would they want to share these things in particular?

DURING THE VIDEO:5. Explain how marketing Oreo along with a current issue helped the sale of Oreo.

6. How do companies use social media to advertise?

7. How are marketers using social media to build ‘brand “trust”?

8. How do celebrities use social media to advertise?

9. What is Corporate Sponsorship?

Page 2: “Generation Like” Discussion Questions · Web viewExplain what “Like”ing someone’s post on Instagram, Twitter or other social media means. What kinds of accounts do you

10. Are marketers being transparent or invisible when using technology as described in the documentary?

11. How is the Hunger Games plot a lot like advertising using social media?

AFTER WATCHING:

12. What part of the film made you go ?

13. What part of the film made you go ?

14. What part of the film made you go ?

15. What part of the film made you go ?