“Don’t Pass Go Without Taking A Selfie” · 2018-04-03 · “Don’t Pass Go Without Taking...
Transcript of “Don’t Pass Go Without Taking A Selfie” · 2018-04-03 · “Don’t Pass Go Without Taking...
“Don’tPassGoWithoutTakingASelfie”GamifyYourChangePlanto
IncreaseEngagement&AchieveResults
KimberlyBertz,WellsFargoErinDaly,PeopleFirm
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Howwe’llusetoday’sHme
• GamificaHon:whatisit?• TheWellsFargostory• Tips&tricksandlessonslearned• Createyourowngame!
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Theuseofgame-thinkingandgamemechanicsinanon-gamecontextinordertoengagepeopleinsolvingproblemsandincreasecontribuHons
WhatisgamificaHon?
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• Social:IncreasesengagementandadopHon• Fun:IncreasesretenHonandlearning• EffecHve:ReinforceswithoutbeingrepeHHve• RecogniHon:Opportunitytoshowmastery
Whydoweuseit?
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WhendoyouusegamificaHon?
GoodTimes
• Want/needtoincreaseinteracHonandparHcipaHon• AcHve&visiblesponsorship• ClearconnecHonbetweengame&iniHaHve• Tailoredtoenvironment• Partoflargertraining,engagement,orcommunicaHonsstrategy
BacktotheDrawingBoard
• Novelty/forthesakeofplayingagame• Notalignedtolargerstrategy• Complicatedtoplay• Lackofleaderacceptance• Lackofmeasureableoutcomes• Cultureis“anH-game”
TheWellsFargostory• WellsFargo:diversefinancialinsHtuHonwith84linesofbusiness,unitedbymissiontohelpourcustomerssucceedfinancially
• CorporateProperHesGroup(CPG):theteamthatmanagestheWellsFargorealestatepor`olioandensuresthatteammembershaveagreatworkplace
• DynamicHmeinthecompany– OneWellsFargoapproach– Focusoncustomerexperience&leveragingrapidly-evolvingtechnology– GeneraHonalshia:BabyBoomersreHringandgrowingpresenceofMillenials
• HowCPGsupportsthesegoals: – Workplace2020:enhance&revoluHonizetheworkplace– RE-Align:empowerCPGteammemberswithbest-in-classtoolstomanagepor`olio
TheRE-Alignchallenge
TheRE-AlignIniHaHve:AmulHyearbusinessprocessandtooltransformaHon
Challenges:• Significantchangeimpactstopeople,process,andtools• ChangefaHgue:mulH-yeareffortandteammemberswerewaryofongoing
releasesandchanges• Geographicdisbursement:600impactedteammemberssifngacrossU.S.and
oaenvirtuallymadeitimpossibletodoin-personacHviHes• WidegeneraHonalspread:frombrandnewMillennialsinworkforceto
significantlytenuredteammembers• Workarounds:severalofthescopedreleasesperformeddifferentlythan
intended• Importanttofocusonmoraleandengagement
Enterthegame:RacetoRE-Align
Whatwesetouttodo:• InsHllcreaHvity,funandabitof‘lightness’toa“alongandchallengingproject”• Ensuretherightteamswererepresented• Makeithappenonbudget!• Buildthegametobeeasytounderstandandimpossibletoavoid
• PointsforthosethatengagedinourChangeManagementReadiness,TrainingandSupportAcHviHes
• Leaderboardsthatshowcasedwhereteamswerealongtherace• GameAmbassadortoshareupdates,teamstatusandabitof‘ribbing’whennecessary• Expecttheunexpected:mostsurprising…thecrowdfavoritewasthe“STICKERSELFIE”
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Keepitsimple
GarneringamenHonMakingRacetoRE-AlignsHckers:Alowbudget/lowproducHonwaytospreadthewordinagrassroots
way…
Createa‘brandmarker’sopeopleeasilyspotthewaysto‘play’thegame.RacetoRE-AlignbrandwasoneveryacHvitythatwouldearnpointsforteammembers
Takingthefirst‘selfie’thatwouldstartoneofthesilly
partsofthegame!
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TrackingthecompeHHon
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Intheend…alotofselfies!
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IncreasedparHcipaHon=readytolaunch
Let’stalkaboutour:• Lessonslearned• Tips&tricks
Expectsomepushback…
…oratminimumraisedeyebrows!Youmighthear:
• “They’re<insert@tlehere>.Theydon’tplaygames”• “They’rebusy.”• “It’sembarrassing.”• “Howmuchdoesthiscost?”• “Weneedthemtotaketrainingandgetready,notplay
games.”
Tips&tricksforgamingsuccess
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1. Havealeaderboardandmakeitpublic2. Don’twasteHme:givestakeholderspointsforwhattheyneedtodoanywayaspartofthechange
plan3. Promote,promote,promote!4. Keepitsimple:peoplewon’tpayamenHonifit’stoocomplicated
• DoallthepointcalculaHonsandtabulaHngyourself5. Ifyoubelieveitwillwork,keepthefaith,andkeepsellingyourideaunHlyougetbuy-in.Butmake
sureyouhaveabackupplanifitdoesn’twork• Somegamesmightnottakeoff,andyouwanttobeabletochangecourseifyouhaveto.Thisis
anothergreatreasontokeepthingslow-costandavoidsignificantinvestmentbeforeyouknowifitwillgoviral.Ditchthefancyapps!
6. KeepyourteamstherightsizetogenerateexcitementandcompeHHon:forus,itwasaround20people,allunderanimmediatemanager
7. Bepreparedtoprimethepump!You’regoingtoneedtodoaliMlepushingun@litgetstocri@calmass8. Don’ttrygamificaHoninchargedorhosHleatmospheres,likearoundunpopulardecisionsorlayoffs.
Gamesarebestforgefngpeople’samenHon,notimprovingmorale9. Makeitfun!Peopledon’twant“onemorething”addedtotheirworkday,sothegameneedstofeel
likeafun,worthwhilebreakfromnormalduHes
GameObjecHve:1. Breakintosmallteams(~5people)2. RaiseyourhandifyouareamemberofanACMPlocal
chapterORifthereareotherchangemanagementpracHHonersinyourorganizaHonorareathatmightbeinterestedinACMP
3. Usethetemplatewe’veprovided4. Yourgoal:GenerateengagementforyourlocalACMPchapter
orbuildawarenessforACMPwithinyourorganizaHon
Let’sallbeGAMEMASTERS!
Thankyou