Jivamrit Organic Farmer Producer Company

Limited, Haridwar (Uttarakhand)(Farmer Producer organization managed by Krishi Vigyan

Kendra(KVK) and promoted by NABARD)

“Direct Farmer to Consumer”

Organic Farmer Producer Group “JIVAMRIT”

Jivamrit Organic Farmer Producer Company Ltd has been formed by Founder Member

Shri Vijay Pal Singh. Initially he started the organic Farming with 10 farmers in

2007.Now 250 farmers are registered under the special provisions of the Companies Act,

1956. They have been certified for 4000 ton processing of organic items from

Uttarakhand State Organic Certification Agency (USOCA).

Operations at a glance:

1) Sugar, Brown Sugar, Jaggery & Jaggery Powder plant with capacity of 500 ton/year

2) Wheat Flour mill with grader with capacity of 200 ton/year.

3) Honey processing unit with packing capacity of 150 ton/year

4) Mustard Oil processing unit with capacity of 100 ton/year

5) Cow Desi ghee processing unit ( to be calculated)

This Farmer Producer Group is running under supervision of KVK as nodel agency, G B Pant

Agriculture University and promoted by NABARD.

Major Strengths of Our FPO “JIVAMRIT”

1.More than 200 farmers are associated from various area of Uttarakhand State.

2.More than 200 hectare of certified organic land by Uttarakhand State organic certification agency (USOCA) [100 hectare isunder NOP & 200 is under NPOP]

3.40+ products are certified by USOCA & in accordance of The National Organic Program (NOP), regulatory program housedwithin the United State Department of Agriculture (USDA), USA.

4.All these products are also certified under National programme for organic production (NPOP) by Agriculture & ProcessedFood products Export Development Authority (APEDA).

5. All products are in accordance with requirements of “Swiss Organic Farming ordinance” for unprocessed plant productsoriginating in India.

6.Farming is being carried out in pollution free environment of various villages of district Haridwar, Uttarakhand.

7.Certification of Organic Honey & A2 Deshi Ghee is under process & we will get certification by Dec 2017.

8.Self arrangement of Micro Nutrients, Organic Manure, Bio-Fertilizers, Bio-Pesticides with the help of in house Gau Shalabacked by 50+ deshi cow.

9.Availability of various equipment which use for organic farming like compost machine, Bio-pesticide tanks etc

Last but not least, This farmer group is led by an Ex-Airforce man Sh Vijaypal ji who is well known name in Uttarakhand forleading organic farming & they are committed to provide 100% safe & organic products.

Vision and Mission of Jivamrit FPO

Customer problems in getting Organic Food in India?

Right now, Organic product market has been hijacked by various organic brands and in current scenario, Organic food Customer is

facing following three major problem :

1.Very High Price; in comparison of non-organic food offered by various brands (from 100% to 300%)

2.Lack of availability; Organic products are only available in super market, branded retail chain & Malls. Customer can not afford to

visit these stores for day to day needs.

3.Lack of Trust; Many brands are selling organics just by trading the commodities and packed them under their brand. A customer lacks

her/his trust during this transaction from Farmer to packaging hub, packaging hub to Distribution centre and then retailer. There in lot

of opportunity of mixing to fulfill market demand.

Vision and Motive of JIVAMRIT FPO (Direct Farm to Kitchen)

“Affordable Organic”

"To provide Organic products on affordable price (25-30% higher than non-organic) direct from farmers (To build trust) with doorstep

delivery (Dedicated Jivamrit organic shops nearby) to provide solution of these three problems".

"Empowerment of Farmer; Right now farmer is not rightly paid for their organic crops & they are forced to sell their organic crops on

low price, Hence they demotivate to continue their organic farming. Farmer Producer organisation is basically company of farmers

registered under Company act. Hence, Only Farmers are leaders, members & executors of such company. And they get right reward of

value addition by processing, packaging & marketing their products".

"Benefit to End Customer; Customer is not forced to pay 2-3 times of cost to buy organic products. Instead of, they can happily buy

organic products just in additional cost of 25-30% of non-organic products from nearby Jivamrit Organic Retail shop with 100% trust”

1. Started from 10 nos farmer now jivamrit have base of 250 farmer.

2. Beekeeping was started from 30 nos of boxes now group of 80 farmer working on

Beekeeping and having the base of 6000 boxes and total production of raw honey 100

ton/year

3.Starting capacity of Sugar production was 10 MT now Jivamrit achieved 500 MT sugar

production.

4. Milk production Started with 20 lt and reached up to 200 lt. milk sale within one year.

Opened Retail Stores :

1. One in Indrapuram Ghaziabad (UP)

2. One in G.Noida (UP)

3. One in Meerut (UP)

Achievements of “Jivamrit”

Activity At a glance On ground

1. Motivating farmers for organic farming

2. Working as ICS agency for Organic Certification of Farms of Individual Farmers

3. Providing Basic Infrastructure like Cylindrical Concrete drums for providing Bio

fertilizer

4. Educating farmers with Organic farming techniques trainings

5. Capacity building for organic farming

6. Record keeping of documentation of organic farming

7. Continuously adding farmer in Farmer Producer Group (FPO) for organic farming

8. Starting from zero level up to certification and release of Scope certification

9. Right now, we are contacting farmers in various area of Uttar Pradesh and Uttarakhand to

connect with Organic farming

10.Draft Proposal is under progress for constuition of “Uttar Pradesh Organic Board” in UP

for promotion of Organic farming

11.Participating in “Woman organic fair” being organized in Delhi from 1st Oct to 15th Oct at

Delhi Haat, INA

12.Participating in “Organic World Congress” being organized at Expo Mart Greater Noida

From 9-11 Nov 2017

13.Initial phase of conversion of Farm field at Noida Expressway, Jewar, Hatras &

Bulandshahar district

14.After developing “Gau Shala” at Roorkee, Now development of Gau Shala at Greater

Noida is under progress.

Jivamrit One Year Growth Graph

Dedicated Gau Shala with Deshi Cow Only

There is dedicated Gau shala which has only deshi cow of various best breed of India like Gir,

Sahiwal, Rathi Cow which provide A2 Cow Organic milk . These cows are being fed by in house

organic food only. Cow dung and Cow urine is used for bio fertilizer and production of bio gas.

Gau Shala

Activity at Organic Farms

Honey

bee

farming

Activity at organic Farms

Wheat

Flour Atta

ChakkiPulses

Grader

Pulses

Grader

Activity at organic FarmsJaggery &

Jaggery

powder

processing

unit

Activity at JIVAMRIT

Mustard

Oil Speller

plant

Honey

processing

unit

Refrigerated

Milk Van for

delivery of

A2 Milk

Bio

Fertilizer

& Bio

Pesticide

tanker

Cylindrical concrete Bio Fertilizer drums with tap for providing Organic fertilizer

(Jivamrit) in farmers fields through irrigation channel-A project with “NABARD”

Bio

Fertilizer

Tank

To popularize organic farming, Sh V. P. Singh, progressive farmer of the FPO tried

cylindrical concrete drum in place of traditional vermi-compost pits. The

Cylindrical drums are constructed and placed along the irrigation channel. These drums

are fitted with taps. The Organic fertiliser in semi-liquid form called Jivamrit is

filled in these concrete drums and the tap is opened a little bit to let the fertiliser pass

into the field along with irrigation water. Farmers have observed that fields applied

with Jivamrit using these cylindrical drums require 25 per cent less irrigation compared

to traditional irrigation system and improved soil fertility. In this way farmers are

getting higher production of best quality. The Organic Fertilizer(Jivamrit) constitutes 20

kg cow dung+ 10 litre cow urine+ 2kg jaggery + 1kg gram flour. Recently Sh. D N Magar,

CGM, NABARD visited our FPO and saw the successful model of organic farming and

inspired us to improve our FPO so that it becomes a model for the state.

Benefits from use of the drum :

Farmers just fill the drum with organic fertilizer. Less labour is required.

Approximately 25% less water is required for farming.

It is easy to operate. Fertilizer can be made separately and filled in the drum.

Drum is made of concrete, therefore, longer life

As drum is heavy, no possibility of theft.

Total Bio Fertilizer drums supposed to prepare : 300

Award “Uttarakhand Best FPO 2018”

by Uttarakhand Agriculture Minister

Award “Uttarakhand Best Organic farmer award 2016”

by Chief Minister Uttarakhand

Award “Uttrakhand Best Organic farmer award 2018”

by Governor of Uttrakhand

CDO (Haridwar visit )

Jivamrit Business Model (Farmer to Family)

Farmer group already have full flash running Sugar plant which processes only organic sugar, jaggery

& jaggery powder, Conventional Whole Wheat flour Mill, Honey Processing Unit, Mustard Oil Processing

Plant & Cow Desi ghee small processing unit at village Sherpur Khelmow, Block Narsan, Distt

Haridwar.

All processing, packing & supply chain will be taken care by farmers only & will reach at Storage hub

of city situated at various location in Delhi NCR to cater customers of major cities.

Interested societies & sector RWA, individuals have been contacted by Jivamrit team for display of

banner related to sale of products, queries & any other clarification.

Retail Organic Shops (ROS) are supposed to be opened in various sectors, multistory apartment

societies by interested individuals to sale all these organic products to customers.

Jivamrit team, Storage hub coordinator & ROS will put their efforts to reach maximum number of

families with their products.

Target cities; Noida, Greater Noida, Ghaziabad, Noida Extension, Gurgaon, Faridabad, Delhi,

Dehradun & Bhiwadi

Any of customer will be free to visit our farms, processing centre to verify quality & to check

originality of organic products.

Current Organic Products Availability (Out of

41which are certified from Organic Board)

Sugar, Jaggery & Jaggery Powder

Wheat Flour, Dalia & Sattu

Honey

Mustard oil

Desi Cow Ghee

Pulses (Limited variety)

Rice

Spices (Chilli, Turmeric, Coriander)

Seasonal Vegetables

Desi Cow Organic Milk

Future Planning for 2018

Sugar, Jaggery & Jaggery Powder

Wheat Flour, Dalia & Sattu

Honey

Mustard oil

Desi Cow Ghee

Pulses

Rice

Spices (Chili, Turmeric, Coriander)

Seasonal Vegetables

Desi Cow Organic Milk

Target Family

(500 ton)

(120~150 ton)

(150 ton)

(50 ton)

(1000 kg)

(5 ton)

1000 ton

500 ton

500 ton

150 ton

3000 kg

20 ton

(up to 100 ltr/day)

50~100

1000 ltr/day

500

Year 2017 Year 2018

Growth PlannedCurrent Target for Year 2017

No. of Families: 2000

Target Area : Noida, Gr Noida, Ghaziabad, Faridabad, Gurgaon, Delhi, Meerut, Haridwar, Dehradun

Target Shops: Noida(1~2), Gr Noida(1), Ghaziabad (1~2), Faridabad (1~2), Gurgaon(1~2)

Estimated sale per family/month: INR 2000 Estimated Monthly sale: 20,00,000 INR Annual Sale:

400,00,000 INR (4.0 Crore)

Target for Year 2018

No. of Families: 8000

Target Area : Noida, Gr Noida, Ghaziabad, Faridabad, Gurgaon, Noida Extension, Bhiwadi,

Estimated sale per family/month: INR 2000 Estimated Monthly sale: 160,00,000 INR Annual Sale:

18,00,00,000 INR (18 Crore)

Thanks/ContactFor Any further information, clarification & query, please contact

Vijaypal Singh

+91 9719425865

Jivamritorganics@gmail.com

Facebook page : https://www.facebook.com/JivamritOrganics/

Website : www.jivamrit.com Haridwar (Uttarakhand) Branch

Office :

Vill- Sherpur Khelmow Post- Jhabrera (Haridwar)-247665

Farm Fields:

Village : Sherpur Khelmow, Tikola, Mundlana, Narsan, Makdunpur

(Uttarakhand)