“DARE TO BE FUN”

Staged by

CHICAGO 201824 TO 27 SEPT

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WELCOME

Dear delegates,

At Communicating the Museum Los Angeles last year, I was surprised to hear that the first reason for attending a cultural event was ‘to have fun’ (Culture Track survey 2017). Social and intellectual motivations trailed far behind. But it is, after all, human nature to learn through attraction, playfulness and openness. I wonder, how can museums and galleries infuse this spirit of amusement into our civic engagement?

We have invited 60 speakers from 11 countries to gather at Communicating the Museum Chicago to interrogate this question. Let’s unpack the many approaches to reinvention and experimentation, to opening dialogues and broadening perspectives, and of course, to learning from when things didn’t quite go as planned. Daring to be relevant, real and resilient – this is what will keep museums thriving.

It is wonderful to be in Chicago for this fourth edition of the conference in Northern America. An enormous thank you to our 10 host cultural institutions. I am particularly excited to explore Museum Campus South, a dynamic cultural hub which will soon be home to the much-awaited Museum of the Obama Presidential Center. And thank you to Chicago Scenic Studios and 360 Chicago for offering us the unique opportunity to see the Windy City and its creative energies from new perspective. We are so excited to celebrate the wonders of this world class city.

I look forward to the many fun conversations and fruitful connections at CTMCHI.

Corinne EstradaCEO of AgendaFounder of Communicating the Museum

Charles Dickens’ famous opening words to his novel A Tale of Two Cities—“It was the best of times, it was the worst of times…”—hold special resonance for museums today. Some of us working in museums would argue that our current situation and future prospects could not be worse, citing social and political turmoil, flat or declining sources of revenue and support, and increased competition for visitors’ precious time and attention. But I would counter, and I believe many others would join me, in stating that adversity brings out the best that museums can offer, and today, we have an unprecedented opportunity to reinvent the museum for 21st-century audiences.

To achieve this goal, we will need courage, we will need to embrace disruptive practices, and most importantly, we will need to experiment constantly. In other words, we need to transform ourselves into daring institutions unafraid to travel down new paths into the unknown. Experimentation of every stripe and in every quarter of museum operations is the key to reinvention. If we dare to engage our audiences in new ways, using new tools, the promise of sustainability for this century is within our grasp, and we can renew our value as cultural and educational organizations to our communities.

The Chicago History Museum is a proud partner of Communicating the Museum 2018, and I welcome you here to begin our conversation. Chicago’s history is replete with bold experimentation and daring innovations, and I hope the Museum’s exhibitions and programs will inspire us to make big plans and to aim high.

Russell LewisExecutive Vice President and Chief HistorianChicago History Museum

Exactly 125 years ago, the city of Chicago was busy playing host to the 1893 World’s Columbian Exposition, a civic project with grand global ambitions. Born out of the rubble of the Great Chicago Fire, this “World’s Fair” offered the opportunity to present a new, rebuilt Chicago as a great modern city.

Following the close of the Fair, the building that served as a hall for the World’s Congresses was turned over to the founders of the Art Institute, and the museum’s Michigan Avenue doors officially opened to the public on December 8, 1893. At this time, our Beaux-Arts landmark appeared almost as a frontier outpost—a temple to culture among railroad yards, tracts of empty land, and an industrial lakefront.

Over the next 125 years, fueled by the efforts and ambitions of civic leaders and patrons who saw the arts as an essential aspect of a renewed, thriving metropolis, the barren landscape that marked the museum’s beginnings evolved into a large and complex urban campus. Today we sit next to Millennium Park, which draws more than 25 million visitors a year to enjoy its lush gardens, monumental public art, and Gehry-designed band shell, and just steps away from the popular promenade and beaches along the shores of beautiful Lake Michigan. Sharing a civic purpose and dynamic site with these neighboring attractions, the Art Institute welcomes 1.7 million visitors a year from all over the world to experience a collection that encompasses works of art spanning five millennia, both reflecting and defining Chicago’s status as a leading global city.

On behalf of the Art Institute, we welcome you to Chicago and to Communicating the Museum. Over the next few days, we invite you to consider and be inspired by the daring ambitions that made this great city possible and the forward-thinking vision that continues its evolution today.

Katie RahnExecutive Director of Marketing and CommunicationsThe Art Institute of Chicago

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“DARE TO BE”

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MON 24 SEPT

REGISTRATIONRegistration From 9.30am Pick up your badge and program Chicago History Museum

Visit 10.30amMuseum Hack's Un-Highlights Tour of The Art Institute of Chicago

Art Institute of Chicago

Visit 11am Guided tour of the exhibition "Amplified: Chicago Blues" Chicago History Museum

DARE TO BEWelcome 2pm Welcome to Communicating the Museum Chicago CHM - McCormick Theater

Welcome 2.15pm Welcome to the Chicago History Museum CHM - McCormick Theater

Keynote 2.30pmDare to Activate Social Change - Museum of the Obama Presidential Center & Urban Prescriptives

CHM - McCormick Theater

Keynote 3pm Dare to Re-Invent the Royal Academy - Royal Academy of Arts CHM - McCormick Theater

Coffee Break 3.30pm CHM - McCormick Theater

Case Studies 4pm

1.1 In on the Joke: Using Comedy in an Exhibition CampaignHammer Museum - Hammer Museum1.2 Serious fun: daring to perform in the exhibition - Art Gallery of New South Wales

CHM - McCormick Theater

2.1 From a Museum to a Scientific Force - Field Museum & Leo Burnett2.2 Transforming an organizational brand from the inside out - Tronvig Group & National Museum of Women in the Arts

CHM - Mandel Conference Room

3.1 Perhaps we can be fun on social media after all - Museum of English Rural Life3.2 Award-winning humor and finding your voice - Consultant

CHM - Morse Genius Room 1

4.1 Edu-tainment: The Night Shift Phenomena - Royal British Columbia Museum4.2 Just Add Fun: How to Boost Revenue & Audience Engagement - The Barnes Foundation

CHM - Hollieb Learning Center

Keynote 5pm Culture, Meet Culture - Leo Burnett CHM - McCormick Theater

Key Learnings 5.30pm Key Learnings & Pending Questions CHM - McCormick Theater

Transfer 6.15pm Bus departs from the Chicago History Museum Chicago History Museum

Transfer 6.15pm Bus departs from The Ambassador Hotel The Ambassador Hotel

WELCOME RECEPTIONWelcome 7pm Official welcome by Bob Doepel, President Chicago Scenic Studios

Introduction 7.30pm Dare to Be Inspiring, Engaging and Different Chicago Scenic Studios

Reception 7.30pm - 9.30pmMingle and enjoy authentic Chicago Chinatown food and lovely wine

Chicago Scenic Studios

Transfer 9pm & 9.30pm Buses depart for The Ambassador Hotel

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MON 24 SEPTWELCOME2pmCHM - McCormick Theater

Welcome to Communicating the Museum Chicago

CORINNE ESTRADA Founder, Communicating the Museum, Paris & Sydney @AgendaParis

WELCOME2.15pmCHM - McCormick Theater

Welcome to the Chicago History Museum

RUSSELL LEWISExecutive Vice President and Chief Historian, Chicago History Museum, Chicago @ChicagoMuseum

KEYNOTE3.30pmCHM - McCormick Theater

Dare to Re-Invent the Royal Academy

WILL DALLIMOREDirector of Public Engagement, Royal Academy of Arts, London @willskii @royalacademyIn 2018 the Royal Academy of Arts celebrated its 250th anniversary and completed the most ambitious redevelopment in its history. Discover how the organization dared to embrace its key points of difference, especially the artists and architects who run the organization, to project a more distinctive and confident personality – in the process becoming truer to its original purpose.

KEYNOTE2.30pmCHM - McCormick Theater

Dare to Activate Social Change

LOUISE BERNARDDirector, Museum of the Obama Presidential Center, Chicago @ObamaFoundationDr. CAROL L. ADAMSPresident & CEO, Urban Prescriptives, Inc. Chicago Louise Bernard, Director of the Museum of the Obama Presidential Center, and Carol L. Adams, President & CEO of Urban Prescriptives, share the Obama Center’s new model activating local audiences and social change in the evolving cultural landscape of Chicago’s South Side.

4pm

Case Studies4 case studies will take place simultaneously. Participants are invited to select the session they wish to attend.

SESSION 1 - McCormick Theater

1.1 – In on the Joke: Using Comedy in an Exhibition Campaign MITCH MARRSenior Manager, Communications & Marketing, Hammer Museum, Los Angeles @mitchmarr @hammer_museumTo promote an exhibition of conceptual and post-conceptual art, the Hammer Museum recruited two unlikely voices—comedians Will Ferrell and Joel McHale. Learn how the museum incorporated humor while remaining true to its core institutional values, its confident personality and original purpose.

1.2 – Serious fun: daring to perform in the exhibitionJOSEPHINE TOUMAManager of Public Programs, Art Gallery of New South Wales, Sydney @ArtGalleryofNSWLearn how the gallery pushes the potential of performance in its exhibitions by working with performing arts companies to create unique, commissioned pieces that actively engage with and re-interpret the artworks—and staging their performances inside exhibition spaces.

SESSION 2 - Mandel Conference Room

2.1 - From a Museum to a Scientific Force (with a really nice showroom)STACY DILLINGMarketing & Advertising Director, Field Museum, Chicago @stacydilling @FieldMuseumALISA WOLFSONEVP, Head of Design, Leo Burnett, Chicago @LeoBurnett Discover how on the cusp of the Field Museum’s 125th anniversary, the Field looked to the past to help position itself as a leader in creating a better future. Learn how the museum used its anniversary to tell the real story through positioning, identity and storytelling transforming itself from a static museum into a dynamic institution for the future.

2.2 – Transforming an organizational brand from the inside outAMY MANNARINODirector of Communications and Marketing, National Museum of Women in the Arts, Washington @AMANNARINO @WomenInTheArtsJAMES HEATON President, Tronvig Group, New York @TronvigGroupAmy and James outline their experience of successfully pushing the National Museum of Women in the Arts through a transition from being perceived as “a repository of art by women” into a institutional champion for women.

SESSION 3 - Morse Genius Room

3.1 – Perhaps we can be fun on social media after allADAM KOSZARYProgramme Manager and Digital Lead, Museum of English Rural Life, Reading @AdamKoszary @TheMERLA bit of personality, creative content and the help of some colleagues can turn a single tweet into features in the national media, over 300 t-shirts sold and a global Twitter moment. Adam shares the MERL's social media moment and explore issues around using memes and collections, the importance of bringing your colleagues along with you and never losing sight of your mission when establishing a social media personality.

3.2 – Award-winning humor and finding your voiceLUCY REDOGLIADigital Communications and Marketing Specialist, Los Angeles @LuuucyImHomeIn the year leading up to winning the Webby Award for LACMA’s Snapchat account, Lucy produced countless memes using the museum’s collection, developing an already successful strategy into a viral sensation. Learn how pairing words with pictures and using innovative storytelling techniques can bring awareness to your brand—and reach younger audiences—via social media.

SESSION 4 - Hollieb Learning Center

4.1 – Edu-tainment: The Night Shift Phenomena at the Royal BC MuseumERIKA STENSONHead of Marketing, Communications and Business Development, Royal British Columbia Museum, Victoria@RBCMmarketing @RoyalBCMuseumMuseums are increasingly adding hacks, takeovers, labs and “interventions” but there is significant resistance to actually changing engagement methods and creating new kinds of visitor experiences. Learn how breaking down the barriers between the “evil” marketing team and the “altruistic” learning teams can lead to outrageously fun and financially successful edu-taining events.

4.2 – Just Add Fun: How to Boost Revenue & Audience EngagementJO TIONGSON-PEREZDirector of Marketing and Social Media OLIVIA VERDUGOArt DirectorThe Barnes Foundation, Philadelphia @the_barnesHow do we bring in more funds and visitors without additional resources? For some of the Barnes Foundation’s programs, exhibitions, and fundraising initiatives, the answer is: just add fun.Jo and Olivia present two case studies, showing how revitalizing visual identity and voice, without overextending resources can boost revenue and engagement.

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MON 24 SEPT

WELCOME7.15pmChicago Scenic Studios

Welcome to Chicago Scenic Studios

BOB DOEPELPresident, Chicago Scenic Studios, Inc., Chicago Chicago Scenic Studios has spent nearly 40 years mastering the complexities of fabricating dynamic environments, challenging interactive experiences, educational entertainment and exhibits across premier Chicago museums and beyond. Discover their expertise and meet the team around lovely food and wine in the Chicago-based 165,000 sq. ft. facility.

KEYNOTE5pmCHM - McCormick Theater

Culture, Meet Culture

KELLY ALESSOStrategic Brand Planner PETE LEFEBVRECreative DirectorLeo Burnett Group, Chicago, @LeoBurnettMuseums are cultural institutions, but, aside from the occasional black tie gala, they’re afraid to embrace culture outside their four walls. Museums shouldn’t fear culture, they should embrace it.Don’t just be a vessel of culture. Have the courage and the joie de vivre to make some.

INTRODUCTION7.30pm Chicago Scenic Studios

Dare to Be Inspiring, Engaging and Different

Find out about the Chicago Scenic latest projects and learn how Puzzle Rooms and Game Adventures are a fantastic asset to provide new experiences to your visitors.

KEY LEARNINGS5.30pmCHM - McCormick Theater

Key Learnings & Pending Questions

CORINNE ESTRADA Founder, Communicating the Museum, Paris & Sydney @AgendaParisCome together to discuss the key learnings of the first day of the conference.

chicagoscenic.com | 312.274.9900 | 955 West Cermak Road | Chicago, Illinois 60608

What’s puzzling people at your museum?

Chicago Scenic specializes in helping museums drive high engagement— and high attendance. We specialize in world-class museum exhibit design and fabrication—including puzzle rooms and game adventures—immersive, powerful experiences that generate buzz and get people talking.

Look for us at Communicating the Museum 21. We are excited to be a Conference Partner and to host the first night’s Welcome Reception.

Drive excitement and stronger engagement with immersive, powerfulexperiences that delight people—and leave them wanting more.

LEARN MORE AT CTMChicago Scenic will lead a case study panel discussion on how to use puzzle room adventures to attract new and bigger audiences.

TUESDAYSeptember 25, 201810:40AM

We can help you answer that question.

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“DARE TO EXPERI-MENT”

#CTMCHI

TUE 25 SEPT Registration From 8.30am Pick up your badge and program Chicago History Museum

Breakfast 8.30am Meet fellow delegates over a cup of coffee CHM - McCormick Theater

DARE TO EXPERIMENTPanel 9am Transforming the Museum Experience CHM - McCormick Theater

Face to Face 10amElevating the Visitor Experience - Forge Media + Design & Haley Sharpe Design

CHM - McCormick Theater

Case Studies 10.40am

1 Hackathon: approaching challenges from a different perspective - Philadelphia Museum of Art

CHM - Mandel Conference Room

2 How to use Puzzle Rooms and Adventures to attract new and larger audiences to your museum - Chicago Scenic Studios, Puzzle Break & Designduo

CHM - McCormick Theater

3 Be realistic, demand the impossible! Bringing the American Summer House to the heart of Paris - Mona Bismarck American Center

CHM - Hollieb Learning Center

4 Can you make your museum fun when you are not the boss? - North Carolina Museum of Art

CHM - Morse Genius Room 1

Coffee Break 11.20am CHM - McCormick Theater

Panel 11.45am Do it for the Children CHM - McCormick Theater

Lunch 12.30pm CHM - Morse Genius Room 2

Visit 1.15pm

Explore temporary exhibitions "AMPLIFIED: CHICAGO BLUES" and "REMEMBERING DR. KING: 1929-1968"and permanent exhibition "CHICAGO: CROSSROADS OF AMERICA"

Chicago History Museum

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TUE 25 SEPT

DARE TO ENGAGE

Keynote 2pmNot your Grandma's tour - Museum Hack & The Memorial Art Gallery

CHM - McCormick Theater

Group Exercise 2.30pm How to craft a great message regardless of the platform? CHM - McCormick Theater

Case Studies 3.15pm

1 Eavesdropping on History - The Metropolitan Museum of Art

CHM - Morse Genius Room 1

2 Engaging young audiences with Snapchat - Rijksmuseum

CHM - Crown Room

3 Co-Creating the Teen Audio Experience - Art Institute of Chicago

CHM - Mandel Conference Room

4 Truth or Dare: difficult conversations and contemporary art - Museum of Contemporary Art Australia

CHM - Hollieb Learning Center

5 Let’s Get Serious about Play: Creating Resilience - Tessitura Network

CHM - McCormick Theater

Coffee Break 4pm CHM - McCormick Theater

Keynote 4.30pmBuilding a people- and artifact-friendly museum - Atelier Brückner & The Grand Egyptian Museum

CHM - McCormick Theater

Ceremony 5pm IDCA Awards Ceremony CHM - McCormick Theater

Key Learnings 5.30pm Key Learnings & Pending Questions CHM - McCormick Theater

GALA RECEPTION Welcome 6.30pm Welcome to 360 Chicago 360 Chicago

Reception 7pm - 9.30pm A Gala Evening 1000 feet in the air 360 Chicago

PANEL9amCHM - McCormick Theater

Transforming the Museum Experience

MIKKEL BOGHDirector, Statens Museum for Kunst, Copenhagen @mikkel_bogh @smkmuseum SILVIA FILIPPINI FANTONIDirector of Programs and Audience EngagementNorth Carolina Museum of Art, Raleigh @silviaff20 @ncartmuseum ERIKA STENSONHead of Marketing, Communications and Business Development, Royal British Columbia Museum, Victoria@RBCMmarketing @RoyalBCMuseumSCOTT TENNENTChief Communications Officer, Hammer Museum, Los Angeles @sctttnnnt @hammer_museum Chair: MONICA ENGLead Reporter, WBEZ Curious City, Chicago @monicaeng

Discussing the latest trends in museum experimentation.

FACE TO FACE10amCHM - McCormick Theater

Elevating the Visitor Experience

GREGORY NEELYFounding Principal, Forge Media + Design, Toronto @ForgeIncGARY WALKER-KERRDirector, North America, Haley Sharpe Design, Toronto @haleysharpeAcross the world, museums are challenged to define and elevate the visitor experience. Pushing past convention requires a deeper phenomenology of meaning that defines the experiential challenges and opportunities facing museums in the 21st century. How do you strike a resonant chord that appeals to the changing visitor demographics and meet the challenge of communicating to generation 'Swipe and Skim'?

10.40am

Case Studies4 case studies will take place simultaneously. Participants are invited to select the session they wish to attend.

1 – Hackathon: approaching challenges from a different perspective Mandel Conference RoomARIEL SCHWARTZAssociate Director for Interactive Technologies, Philadelphia Museum of Art, Philadelphia, @philamuseumLearn how and why The Philadelphia Museum of Art has hosted a Hack the Museum hackathon event for the past three years. Discover the event's growth in scope, stature and visibility within the Philadelphia creative community.

2 – How to use Puzzle Rooms and Adventures to attract new and larger audiences to your museumMcCormick TheaterDOUG POKORNYProject Manager, Chicago Scenic Studios, Chicago NATE MARTINCo-Founder and CEO, Puzzle Break, Seattle @GuyFromTomorrowGERRY HARITON & VICKI BARALPrincipal Designer, Designduo, Los Angeles @designduoLAALISON FRAZIERDirector, Entertainment & Guest Activities, Royal CaribbeanHow is the Puzzle Rooms and Games phenomenon relevant to museums? How can museums create experiences to engage audiences with the exhibit content, art and building? Learn from Chicago Scenic Studios best practices.

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TUE 25 SEPT 3 – Be realistic, demand the impossible! Bringing the American Summer House to the heart of ParisHollieb Learning CenterFLEUR D’ABOVILLEManaging Director, Mona Bismarck American Center, Paris @Mona_BismarckIn 2016 the Mona Bismarck American Center celebrated its 30th season, the perfect opportunity to reflect upon its activity to consolidate its public profile. Learn about the “Summer House”, a festival program invigorating the Center's grounds and opening it up to Parisians during the summer.

4 – Can you make your museum fun when you are not the boss?Morse Genius Room 1SILVIA FILIPPINI FANTONIDirector of Programs and Audience EngagementNorth Carolina Museum of Art, Raleigh @silviaff20 @ncartmuseum Fun and play are two of the strategies used by the museum to engage young and more diverse audience. In this session, Silvia provides examples of some of the experiences that the NCMA developed, discussing their impact on the audience and institution and reflecting upon the challenges and obstacles encountered along the way.

PANEL11.45amCHM - McCormick Theater

Do it for the Children

ANNE CORSODirector of Education and Public Programs, Chrysler Museum of Art, Norfolk @ChryslerMuseumCATHY FRANKELVice President for Exhibitions and Collections, National Building Museum, Washington @BuildingMuseumBRUCE WYMANPrincipal, USD Design | MACH Consulting, Portland @bwymanChair: TRACI SYMPrincipal, Plus and Greater Than, PortlandPlayfulness is a powerful tool that can be used to engage new and more diverse audiences in museum experiences. Learn how The Chrysler has created new family friendly spaces expanding the ways visitors can connect and interact with the art and artists. Discover how The National Building Museum has been exploring playfully rich family experiences as part of its Summer Block Party. This panel of educators, curators, technologists, and designers will explain how to create experiences that can challenge and welcome new audiences.

KEYNOTE2pmCHM - McCormick Theater

Not your Grandma’s tour

DUSTIN GROWICK Senior Creative Consultant, Museum Hack, New York @DustinGrowick @MuseumHackJESSICA GASBARREEngagement Manager, Memorial Art Gallery, Rochester@magURIn this talk we explore best practices for creating unique and interactive adult museum experiences that attract and engage new audiences. From the power of passionate storytelling to activities & games that utilize smart phones forging social experiences, we explore ways in which Museum Hack is skirting old interpretation paradigms and helping turn guests into “meaning makers”, giving them agency within the context of a facilitated museum experience.

3.15pm

Case Studies5 case studies will take place simultaneously. Participants are invited to select the session they wish to attend.

1 – Eavesdropping on History Morse Genius Room 1NINA DIAMONDManaging Editor and Producer, Digital Department, The Metropolitan Museum of Art, New York @metmuseumHow do you create a “you-are-there” audio experience when “there” is a palace in another century? For 'Visitors to Versailles (1682–1789)' The Met built an immersive binaural audio experience to animate visitors’ accounts of the palace and court, all performed by a cast of international actors and dramatized in atmospheric 3-D soundscapes.

2 – Engaging young audiences with SnapchatCrown RoomWOUTER VAN DER HORSTMuseum Educator, Rijksmuseum, Amsterdam @rijksmuseumThe Rijksmuseum's SnapGuide invites young audiences to engage by connecting their visual culture to the visual culture of the museum. Within 12 months of its launch, SnapGuide won multiple international awards and is valued highly by its users and the museum world. Wouter shares insights and challenges on working with Snapchat and influencers.

3 – Co-Creating the Teen Audio ExperienceMandel Conference RoomMAURA FLOODYouth Programs EducatorANDREW MERIWETHERAudio Producer, Experience DesignArt Institute of Chicago, ChicagoWhat might teenagers want to whisper, laugh, yell, protest, or play in the ears of other teen visitors as they navigate the museum’s galleries?Join Maura and Andrew to find out how 15 Chicago teens answered those questions through the creation of the first ever teen produced audio guide to the Art Institute, available now to teens and museum visitors of all ages.

4 – Truth or Dare: difficult conversations and contemporary artHollieb Learning CenterGILL NICOLDirector of Audience Engagement and Learning, Museum of Contemporary Art Australia, Sydney @MCA_AustraliaConversation Starters is an annual program bringing together audiences of all ages to take part in real-life conversations using contemporary art as a starting point.The aim is to create a space that allows for an exchange for difficult ideas and questions to be explored both individually and collaboratively. What we’ve learned so far is that no matter how old you are, conversations have the power to open up possibilities for change, empathy and empowerment.

5 – Let’s Get Serious about Play: Creating ResilienceMcCormick TheaterERIN KOPPELSenior Director of Enterprise Consulting, Tessitura Network, Dallas, @tessnetworkCreativity. Imagination. Curiosity. How can these essential elements of play help ensure resilience in your organization? Discover how you can personally nurture these qualities in yourself and in your team. Learn how to do this through strong principles and structures and with essential information at your fingertips.

TUE 25 SEPT PANEL4.30pmCHM - McCormick Theater

Building a people- and artifact-friendly museum

SHIRIN FRANGOUL-BRUECKNERCEO | General Manager, Atelier Brückner, Stuttgart @SzenographieTAREK TAWFIKDirector General, Grand Egyptian Museum, CairoScheduled to partially open in 2018, The Grand Egyptian Museum will be the biggest museum in the Arab world. How is the museum making objects talk and creating new narrative spaces. How will the museum communicate the story behind the myth of Tutanchamun and make it accessible for the visitors? Find out at CTM.

CEREMONY5pmCHM - McCormick Theater

2018 IDCA AWARDS CEREMONY

Clémence Ferry and Maddi Newling, project managers of the International Design and Communications Awards, present the winners of the 2018 edition.

H O M E O F

NORTH MICHIGAN AVENUE

8,000+ TripAdvisor Reviews

DAN S, TripAdvisor Traveler | 6.25.17

AMAZING VIEWS OF A BEAUTIFUL CITY. ONE OF MY FAVORITE ATTRACTIONS IN CHICAGO.”“

TOP 10 BEST VIEWS IN AMERICA

8 7 5 N . M I C H I G A N AV E N U E | 9 4 T H F L O O R | O P E N 9 A M - 1 1 P M 360CH ICAGO.COM

1918

“DARE TO FAIL”

#CTMCHI

WED 26 SEPT Registration From 8.30am Pick up your badge and program Art Institute - Trading Room

Breakfast 8.30am Meet fellow delegates over a cup of coffee Art Institute - Trading Room

Welcome 9am Welcome to the Art Institute of ChicagoArt Institute - Rubloff

Auditorium

DARE TO FAIL

Keynote 9.30amUsing Failure and Relentless Grit to your Advantage - Adventurous Journeys, Graduate Hotels

Rubloff Auditorium

Interview 10am How to bounce back from a No? - Plateforme 10 Rubloff Auditorium

Face to Face 10.30am In Celebration of Failure Rubloff Auditorium

Groupe Exercise 11am From Failure to Wisdom Rubloff Auditorium

Coffee Break 11.30am Trading Room

Case Studies 12pm

1 - Victory in Defeat: The Guggenheim Helsinki Initiative - Solomon R. Guggenheim Museum and Foundation

Fellows Lounge

2 - Preparing for Tomorrow’s Crisis to Save Your Museum’s Brand - Public Communications Inc.

Rubloff Auditorium

Lunch 12.40pm Trading Room

Visit 1.30pmExplore temporary exhibitions "John Singer Sargent and Chicago's Gilded Age" and "Hairy Who? 1966–1969"

Art Institute of Chicago

Transfer 2.30pm

BUS TRANSFER TO MUSEUM CAMPUS SOUTHBus 1 to The Renaissance Society and Smart Museum of ArtBus 2 to The Oriental Institute and DuSable Museum of African American History Bus 3 to The Museum of Science and Industry

Museum Campus South

LEARNING SAFARI MUSEUM CAMPUS SOUTH - ROUTE 1Visit 3pm Visit 1 - The Renaissance Society The Renaissance Society

Visit 3.45pm Visit 2 - Smart Museum of Art Smart Museum of Art

Case Study 4.45pm Dare to Be Small Smart Museum of Art

LEARNING SAFARI MUSEUM CAMPUS SOUTH - ROUTE 2Visit 3pm Visit 1 - The Oriental Institute The Oriental Institute

Visit 4pm Visit 2 - DuSable Museum of African American History DuSable Museum

Case Study 5pm Dare to Engage DuSable Museum

LEARNING SAFARI MUSEUM CAMPUS SOUTH - ROUTE 3Visit 3pm Visit - The Museum of Science and Industry The Museum of Science

and IndustryCase Study 4.15pm Case Study : Dare to Stay Relevant

FAREWELL DRINKS

Drinks 5.30pm Drinks at Kaiser Tiger Kaiser Tiger

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WED 26 SEPT

WELCOME9amRubloff Auditorium

Welcome to the Art Institute of Chicago

JAMES RONDEAUPresident and Eloise W. Martin DirectorThe Art Institute of Chicago, Chicago @artinstitutechi

KEYNOTE9.30amRubloff Auditorium

Using Failure and Relentless Grit to your Advantage

BEN WEPRINCEO & Founder, Graduate Hotels, Adventurous Journeys, Chicago If risks always paid off, they wouldn’t be risks.Join Graduate Hotels' founder Ben Weprin for a discussion around entrepreneurship, and learn about the risks, failures, and successes he and his team have faced in their relentless pursuit to position Graduate Hotels as the most recognized hospitality-brand in university-anchored towns, respected for its ability to inspire human connection and create sincere experiences.

INTERVIEW10amRubloff Auditorium

How to bounce back from a No

CHANTAL PROD’HOMDirector, MUDAC and President of the Board of Directors of PLATEFORME 10, Lausanne @Plateforme10 PLATEFORME 10, a new “arts district” next to the Lausanne train station, is the union of the Musée cantonal des Beaux-arts (mcb-a), the Musée de l’Elysée and the mudac, complemented by the presence of the Toms Pauli and Félix Vallotton Foundations. The project, when first presented in 2008, was rejected in a public referendum.How did it bounce back? Chantal Prod’Hom shares the story.

FACE TO FACE10.30amRubloff Auditorium

In Celebration of Failure

ALESHA MERCADOArt Historian, Curator and Museologist, MexicoJAMES HEATONPresident, Tronvig Group, New York @TronvigGroupHow willing are you, as an individual or as an organization, to fail? Even while knowing the eyes of your peers, the board, or the public are upon you? It’s a frightening prospect. And yet failure is almost unavoidable if you are genuinely ambitious. Individuals and organizations should take risks and fail. Every failure is a learning opportunity and therefore a cause for celebration. Alesha and James address these issues through the example of their own failures personal and professional.

12pm

Case Studies2 case studies will take place simultaneously. Participants are invited to select the session they wish to attend.

1 - Victory in Defeat: The Guggenheim Helsinki InitiativeFellows LoungeRENEE DUMOUCHELDirector of Communications, Solomon R. Guggenheim Museum and Foundation, New York @GuggenheimFrom 2010 to 2016, the Solomon R. Guggenheim Foundation and the City of Helsinki explored the possibility of a Guggenheim museum along the city’s South Harbor. While the Guggenheim Helsinki was not realized, it remains a rich example of community and stakeholder engagement and communications strategy for both local and international audiences. It presented new and unprecedented opportunities for architects around the world and significantly contributed to the dialogue about the role of museums in the 21st century and the future of Helsinki’s waterfront. Learn more about this extraordinary project and the insights it yielded.

2 – Preparing for Tomorrow’s Crisis to Save Your Museum’s Brand Rubloff AuditoriumJILL ALLREADCEO, Public Communications Inc., Chicago @pr911AMY RITTER COWENSenior Vice President Strategy, Public Communications Inc., ChicagoJill and Amy share insights into how in-house and outside PR counsel can collaborate to maximize their respective roles and help protect the reputation of the museum during crisis. They’ll also address how these collaborative relationships can help mitigate a crisis by developing a thorough, strategic crisis management plan BEFORE a problem arises.

Learning Safari Museum Campus South3 Routes are available. Participants are invited to select the session they wish to attend.

Route 1: The Renaissance Society & Smart Museum of Art Part 1 : Visit The Renaissance SocietyPart 2 : Visit the Smart Museum of ArtPart 3: Case Study - Dare to Be SmallJoin the Smart Museum and the Renaissance Society for a case study about education and audience engagement programs that embrace smallness, offering intimate experiences and focusing on artists.

Route 2: The Oriental Institute & DuSable MuseumPart 1 : Visit The Oriental InstitutePart 2 : Visit DuSable Museum of African American HistoryPart 3: Case Study - Dare to EngageThe DuSable Museum and the Oriental Institute were founded with the purpose of documenting, preserving, and studying the history and culture of particular peoples and/or civilizations. The case study focuses on the challenge of attracting a diverse audience and engaging visitors within the museum space in fun and dynamic ways and explores innovative ways to develop engaging and imaginative programs and exhibits, all the while still communicating the core ambitions and purpose of these cultural institutions.

Route 3: The Museum of Science and Industry Part 1 : Visit The Museum of Science and IndustryPart 2: Case Study - Dare to Stay RelevantThe accelerating pace of science and technology and easy access to information provides both challenges and opportunities for MSI. This case study explores how the iconic exhibitions and examples of historic artefacts pulled from the collection can remain relevant today and continue to further the founding intent of the Museum.

LEARNING SAFARI 3pm - 5.30pm

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“DARE TO EXPLORE”

#CTMCHI

THU 27 SEPT

THE FIELD MUSEUMWelcome 9am Welcome to the Field Museum by Ray DeThorne

The Field MuseumCase Study 9.20am

Sneak Peek of SUE the T. rex’s new home By Stacy Dilling, Marketing & Advertising Director & Jaap Hoogstraten, Director of Exhibitions

Visit 10am Behind the Scenes Tour

Visit 10.30am Visit 'Antarctic Dinosaurs'

Transfer 11.30am Bus Transfer

THE MUSEUM OF CONTEMPORARY PHOTOGRAPHY

Welcome 12pmWelcome to the Museum of Contemporary Photography by Marissa Fox

Museum of Contemporary Photography

Case Study 12pm

Having Fun with Community Engagement: Aligning Programs, Developing AudiencesBy Marissa Fox, Marketing and Community Engagement& Brenna Quinn, Manager of Development

Lunch 12.45pm

Visit 1.30pm Behind the Scenes Tour

Transfer 2.30pm Bus Transfer

EXPO CHICAGO

Vernissage 3pm Join the opening of EXPO CHICAGO, the International Exposition of Contemporary & Modern Art

EXPO CHICAGO - NAVY PIER

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1 - AMERICAN WRITERS MUSEUM180 N. Michigan Avenue, 2nd Floor, Chicago, IL 60601

2 - CHICAGO HISTORY MUSEUM1601 N. Clark Street, Chicago, IL 60614

3 - CHICAGO SCENIC STUDIOS955 W. Cermak Rd, Chicago, IL 60608

4 - 360 CHICAGOPlease enter via the North Entrance on E.Delaware Street 875 N. Michigan Ave, 94th Floor, Chicago, IL 60611

5 - THE ART INSTITUTE OF CHICAGO111 South Michigan Avenue, Chicago, IL 60603-6404

6 - THE RENAISSANCE SOCIETY - THE UNIVERSITY OF CHICAGO5811 South Ellis AvenueCobb Hall, 4th floor, Chicago, IL 60637

7 - SMART MUSEUM OF ART - THE UNIVERSITY OF CHICAGO5550 S. Greenwood Ave., Chicago, IL 60637

8 - THE ORIENTAL INSTITUTE - THE UNIVERSITY OF CHICAGO1155 E 58th St., Chicago, IL 60637

9 - DUSABLE MUSEUM - THE UNIVERSITY OF CHICAGO740 East 56th Place, Chicago, IL 60637

10 - MUSEUM OF SCIENCE AND INDUSTRY 5700 S Lake Shore Dr, Chicago, IL 60637

11 - FIELD MUSEUM1400 S. Lake Shore Dr., Chicago, IL 60605 12 - MUSEUM OF CONTEMPORARY PHOTOGRAPHY - COLUMBIA COLLEGE CHICAGO600 South Michigan Avenue, Chicago, IL 60605

13 - EXPO CHICAGONAVY PIER , Festival Hall 600 E Grand Ave, Chicago IL 60611

14 - KAISER TIGER 1415 W Randolph St, Chicago, IL 60607

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THANK YOU

OFFICIAL PARTNER

PARTNER INSTITUTIONS

GLOBAL PARTNERS

CONFERENCE PARTNERS

SEE YOU SOON

2018CULTURE BUSINESS CANBERRA 20-22 November

2019COMMUNICATING THE ARTS COPENHAGEN17 - 20 June

COMMUNICATING THE ARTS MONTREALOctober

COMMUNICATING THE ARTS SYDNEY& CULTURE BUSINESS SYDNEY11 - 15 November

INTERNATIONAL DESIGN & COMMUNICATION AWARDS

2020COMMUNICATING THE ARTS LAUSANNE June

BECOME OUR NEXT HOSTContact Clémence Ferry cferry@agendacom.com

CONTACTAGENDA ParisClémence Ferrycferry@agendacom.com+33 (0)1 49 95 08 0680 rue du Faubourg Poissonnière, 75010 Paris, France

AGENDA PacificCorinne Estradacestrada@agendacom.comMaddi Newling mnewling@agendacom.comSuite 405, Level 4, 83 York Street NSW 2000 Sydney, Australia

KEEP IN TOUCHTwitter: @agendaparisInstagram: @CommunicatingthemuseumInstagram: @agendaparisFacebook: facebook.com/agendaagencyLinkedIn: linkedin.com/company/communicatingthemuseum

WE LOVE MUSEUMS