“Creating change” at Braehead at - SPT...2 Bluewater Dartford – Greenhithe 3 Meadowhall...

Capital Shopping CentresBraehead Shopping Centre

“Creating change” at at Braehead

Steve Beverley, Sustainable Travel Manager, CSC

Bruce Harley, Braehead Leisure Manager


Braehead Power station - 1960s


Presentation Contents

Capital Shopping Centres (CSC)

CSC Sustainability Credentials

CSC Travel Plans

Braehead Shopping Centre

Project Background

Measures Implemented

The Future

Summary / Tips


Capital Shopping Centres Creating places for tomorrow’s customers

Eldon Square, Newcastle – Phase three on site St David's, Cardiff – October 2009

Braehead Shopping Centre Capital Shopping Centres

Capital Shopping Centres Great British Coverage

* Excluding St David’s 2, Cardiff and Westgate, Oxford

£4.4 billion market value 30 June 2009Over 12.9 million sq. ft. of space2,028 units229* million customer visits a year

Braehead Shopping Centre Capital Shopping Centres

Sustainability Credentials

– Published carbon footprint – reduced by 7% in 2008

– 95% energy purchased from renewable sources

– Travel plans for shopping centres

– 2008 marked the first year that the volume of waste sent for recycling was greater than that sent to Landfill

– Economic progress through regeneration (100% brownfield)

– Independently audited

Liberty International Group Corporate Responsibility (CR)


2008 Scheme Location

1 MetroCentre Gateshead

2 Bluewater Dartford – Greenhithe

3 Meadowhall Sheffield

4 The Trafford Centre Manchester – Trafford

5 Lakeside Shopping Centre Grays – Thurrock

6 Merry Hill Centre Brierley Hill

7 Manchester Arndale Manchester

8 the centre:mk Milton Keynes

9 East Kilbride Shopping Centre East Kilbride

10 Westfield Derby Derby

11 Bullring Birmingham

12 The Telford Shopping Centre Telford

13 Festival Place Basingstoke

14 The Harlequin Watford

15 The Mall at Cribbs Causeway Bristol

2008 Scheme Location

16 Brent Cross Shopping Centre London – Hendon

17 Highcross Leicester Leicester

18 Whitgift Centre Croydon

19 Eldon Square Newcastle upon Tyne

20 Kingfisher Shopping Centre Redditch

21 The Victoria Centre Nottingham

22 Queensgate Shopping Centre Peterborough

23 The Mall Luton Luton

24 Braehead Shopping Centre Renfrew – Glasgow

25 WestQuay Southampton

26 Frenchgate Shopping Centre Doncaster

27 White Rose Shopping Centre Leeds

28 Canary Wharf London - Docklands

29 Silverburn Glasgow - Pollok

30 The Glades Bromley

Leading market position CSC has 9 of the top 30 UK shopping centres

Source: Trevor Wood Associates 2008 Going Shopping Guide


Capital Shopping Centres Travel Plans

Metrocentre, Gateshead – planning obligation

Appointment of Sustainable Travel Manager

Why travel plans?– Commercial– Choice for customer– Environment– Corporate responsibility

Content of travel plan– Infrastructure– Information– Partnerships


Capital Shopping Centres Travel Plans - Partnerships

Retailers

Local Authority

Transport operators

Local businesses

Braehead Power Station - 1960s


Taking unused land…


…and creating a destination


Braehead is now Scotland’s premier shopping and leisure centre


Braehead’s location and catchment10 minutes from Glasgow city centre and 10 minutes from Glasgow Airport

Adjacent to M8 motorway served by two junctions

50% of shoppers travel up to 14 minutes


2.4 million people live within a 45 minute drivetime


Braehead’s arena and leisure facilities offer more than just a shopping experience


Xscape

A JV with Capital & Regional

Opened in April 2006

460,000 sq.ft of retail and leisure space, including:

- a real snow slope - a bowling alley - a 12 screen multiplex cinema - a climbing wall- indoor golf and football- restaurants and cafés- lifestyle, urban and sportswear

Capital Shopping CentresBraehead Shopping CentreEurope’s largest Audi centre – opened autumn 2004

Official Porsche centre – opened spring 2009

Riverside Public Park – completed spring 2006

Porcelanosa – opened summer 2007

Phase 2 - other developments

Artist’s impression Artist’s impression


Braehead – where it all comes together


In summary at Braehead there is …..

£285 million shopping and leisure centre, which includes:

600,000sq.ft shopping centre

250,000sq.ft retail park

200,000sq.ft integrated leisure facilities

An international arena, a curling rink and ice skating

6,500 free car parking spaces

A purpose built bus station and travel information centre controlling over 800 buses a day

A purpose built police station within the main shopping centre

Maritime heritage centre, pontoon and boardwalk

A public park and children’s play area

Two business parks

Over 2,000 new homes

An official Porsche centre – one of only three in Scotland

The largest Audi centre in Europe

The innovative leisure complex – Xscape – which contains Scotland’s only indoor real snow ski slope



Challenges:

120 businesses – 4500 staff

Communication – lack of email/ internet

Variety of shift patterns

Turnover of staff

So difficult to apply “normal” travel planning practices

BRAEHEAD TRAVEL PLAN



Support:

Renfrewshire Council (creating own travel plan)

Energy Savings Trust

Other CSC shopping centres



Staff and customer travel 2009

0%

20%

40%

60%

80%

Staff 34% 48% 7% 6% 5%

Customers 23% 60% 14% 2% 1%

Public transport Drive alone Car share Cycle, walk,

m/bike Dropped off


Braehead Area Travel Plan Group

Formed February 2008

Braehead voluntary travel plan

Adjoining businesses had S106 travel plans

6 businesses

Over 6000 employees

Renfrewshire Council support

Supported by



Common aim

Greater influence

Greater awareness

Joint projects

Staff Travel surveys

Car sharing

Public transport

Supported by


Strong promotion and brandingCar share logo

Braehead Area Car Share



Car Sharing scheme established in 2009

–140 separate companies–No easy access to internet for most staff–Shift working–Unpredicatability of working pattern–High staff turnover–Free car parking

Liftshare provided support and matching database

–Software–Support



Car sharing

–Leaflets–Posters–Information on the benefits–Prizes from all partners–Entry to prize draw–Launch event



Car sharing scheme launch5,000 leaflets (plus posters) distributed to retailers and partnersAdvertised in staff magazinewww.braeheadcarshare.co.ukLink from Shopping Centre’s web site

http://www.braeheadcarshare.co.uk/


So, where next with car sharing?

Joined up with SPT’s JourneyShare

www.sptjourneyshare.co.uk

More of the same – 25% turnover of staff


http://www.sptjourneyshare.co.uk/


Travel Information

- helping people choose (and change)

Web site


Travel Information


Web site

Journey planning


Travel Information


Web site

Journey planning

Travel leaflet


Travel Information


Web site

Journey planning

Travel leaflet

Electric car charging points


Travel Information


Web site

Journey planning

Travel leaflet


Cycle to Work scheme


Travel Planning 2004 – 2009

Metrocentre, Gateshead




Public transport usageCustomers – 22% in 2004 up to 25% in 2009

Staff – 51% in 2004 up to 56% in 2009

Achieved through

Strong link with public transport operatorsHigh quality services, information and facilities


Personal Travel Planning


Aimed at retail staff who currently drive to work

Pre-promotion survey65% wedded to car

54% stressed

84% public transport is not comfortable

92% is not pleasant




87% Public transport journey was comfortable

81% arrived feeling relaxed

Feedback/evaluation




60% will continue to use public transport



The Future

New partners

Stronger links with transport operators

Public transport initiatives

Personal journey planning

Develop Transport information office

Fastlink project

More of the same (staff turnover)

????


Summary

Tips

Support and commitment from businesses

Internal support essential

Seek Council support

Seek SPT support


Summary

Tips

Drip feed information

Talk to the transport operators

Range of communication tools

Launch event

Don’t get hung up on Modal Shift!

Long process – Patience!!!!!!

Don’t give up


Thank you

Any Questions Welcomed

Bruce HarleyLeisure ManagerBraehead Shopping Centre0141 885 [email protected]

Steve BeverleySustainable Travel ManagerCapital Shopping Centres0191 493 [email protected]

Taking unused land…

…and creating a destination

Braehead is now Scotland’s premier shopping and leisure centre

Braehead’s location and catchment10 minutes from Glasgow city centre and 10 minutes from Glasgow Airport

Adjacent to M8 motorway served by two junctions



2.4 million people live within a 45 minute drivetime

Braehead’s arena and leisure facilities offer more than just a shopping experience

Xscape

A JV with Capital & Regional

Opened in April 2006

460,000 sq.ft of retail and leisure space, including:

- a real snow slope - a bowling alley - a 12 screen multiplex cinema - a climbing wall- indoor golf and football- restaurants and cafés- lifestyle, urban and sportswear

Europe’s largest Audi centre – opened autumn 2004

Official Porsche centre – opened spring 2009

Riverside Public Park – completed spring 2006

Porcelanosa – opened summer 2007

Phase 2 - other developments

Artist’s impression Artist’s impression

Braehead – where it all comes together


In summary at Braehead there is …..

£285 million shopping and leisure centre, which includes:

600,000sq.ft shopping centre

250,000sq.ft retail park

200,000sq.ft integrated leisure facilities

An international arena, a curling rink and ice skating

6,500 free car parking spaces

A purpose built bus station and travel information centre controlling over 800 buses a day

A purpose built police station within the main shopping centre

Maritime heritage centre, pontoon and boardwalk

A public park and children’s play area

Two business parks

Over 2,000 new homes

An official Porsche centre – one of only three in Scotland

The largest Audi centre in Europe

The innovative leisure complex – Xscape – which contains Scotland’s only indoor real snow ski slope



Challenges:

120 businesses – 4500 staff

Communication – lack of email/ internet

Variety of shift patterns

Turnover of staff

So difficult to apply “normal” travel planning practices

BRAEHEAD TRAVEL PLAN



Support:

Renfrewshire Council (creating own travel plan)

Energy Savings Trust

Other CSC shopping centres



Staff and customer travel 2009

0%

20%

40%

60%

80%

Staff 34% 48% 7% 6% 5%

Customers 23% 60% 14% 2% 1%

Public transport Drive alone Car share Cycle, walk,

m/bike Dropped off



Formed February 2008

Braehead voluntary travel plan

Adjoining businesses had S106 travel plans

6 businesses

Over 6000 employees

Renfrewshire Council support

Supported by



Common aim

Greater influence

Greater awareness

Joint projects

Staff Travel surveys

Car sharing

Public transport

Supported by


Strong promotion and brandingCar share logo




Car Sharing scheme established in 2009

–140 separate companies–No easy access to internet for most staff–Shift working–Unpredicatability of working pattern–High staff turnover–Free car parking

Liftshare provided support and matching database

–Software–Support



Car sharing

–Leaflets–Posters–Information on the benefits–Prizes from all partners–Entry to prize draw–Launch event



Car sharing scheme launch5,000 leaflets (plus posters) distributed to retailers and partnersAdvertised in staff magazinewww.braeheadcarshare.co.ukLink from Shopping Centre’s web site

http://www.braeheadcarshare.co.uk/


So, where next with car sharing?

Joined up with SPT’s JourneyShare

www.sptjourneyshare.co.uk

More of the same – 25% turnover of staff


http://www.sptjourneyshare.co.uk/


Travel Information


Web site


Travel Information


Web site

Journey planning


Travel Information


Web site

Journey planning

Travel leaflet


Travel Information


Web site

Journey planning

Travel leaflet


Cycle to Work scheme




Public transport usageCustomers – 22% in 2004 up to 25% in 2009

Staff – 51% in 2004 up to 56% in 2009

Achieved through

Strong link with public transport operatorsHigh quality services, information and facilities




Aimed at retail staff who currently drive to work

Pre-promotion survey65% wedded to car

54% stressed

84% public transport is not comfortable

92% is not pleasant




87% Public transport journey was comfortable

81% arrived feeling relaxed

Feedback/evaluation




60% will continue to use public transport



The Future

New partners

Stronger links with transport operators

Public transport initiatives

Personal journey planning

Develop Transport information office

Fastlink project

More of the same (staff turnover)

????


Summary

Tips

Support and commitment from businesses

Internal support essential

Seek Council support

Seek SPT support


Summary

Tips

Drip feed information

Talk to the transport operators

Range of communication tools

Launch event

Don’t get hung up on Modal Shift!

Long process – Patience!!!!!!

Don’t give up


Thank you

Any Questions Welcomed

Bruce HarleyLeisure ManagerBraehead Shopping Centre0141 885 [email protected]

Steve BeverleySustainable Travel ManagerCapital Shopping Centres0191 493 [email protected]

“Creating change” at Braehead at - SPT...2 Bluewater Dartford – Greenhithe 3 Meadowhall...

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