“A Look Ahead” Steve Baab, Manager Business Programs Sm… · 2015-01-20 · Marketing...
Transcript of “A Look Ahead” Steve Baab, Manager Business Programs Sm… · 2015-01-20 · Marketing...
ComEd Smart Ideas for Your Business®
“A Look Ahead”
Steve Baab, Manager Business Programs
January 20, 2015
Webinar Objectives
Provide Trade Allies forward looking program
guidance
Explain rationale behind past program changes
and initiatives
Signal future changes for upcoming program
years
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Agenda
PY7 Update
Historical Overview
Trade Ally Quality
Marketing Strategy
Technology
• Lighting / Control technology
• Impact of evolving lighting trends
• Need to achieve deeper lighting savings
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PY7 Update, PY8 Outlook
PY7 program activity is strong
• Depleted funding in:
• SBES
• BILD
PY8
• Budget increases
• Incentive applications in early March
• Incentive levels to remain the same
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Historical Overview
Launch
One Size Fits All
Growth Maturation
Widget Based
Utility Channels
Mass Markets
System Based Market Based
Segment by Size
Leverage Trade Allies
Targeted Marketing
Segment by Industry
Operational Marketing / Awareness Pipeline Management
One on One Marketing
Rely on Trade Allies
Brochures Awareness Ads Targeting Specific Customers
Waitlist Bonuses Customer Solutions
Sustainable Results
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Historical Overview
Launch
One Size Fits All
Growth Maturation
Widget Based
Utility Channels
Mass Markets
System Based Market Based
Segment by Size
Leverage Trade Allies
Targeted Marketing
Segment by Industry
Operational Marketing / Awareness Pipeline Management
One on One Marketing
Rely on Trade Allies
Brochures Awareness Ads Targeting Specific Customers
Waitlist Bonuses Customer Solutions
Sustainable Results
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Three Strategic Drivers
Trade Ally Quality
Customer Assessments
Technology
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Trade Ally Quality: Our Expectations
Trade Allies:
• Be Smart Ideas program ambassadors
• Talk about energy efficiency benefits with customers
• Provide excellent customer service, including completing and submitting customer incentive applications
Trade Ally Quality: Continuous Improvement
ComEd is committed to the network’s continuous
improvement
A participant monthly survey provides program
and Trade Ally customer experience feedback:
• Professionalism
• Smart Ideas program knowledge
• Smart Ideas paperwork assistance
• Project completion timeliness
• Problem resolution ability
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Trade Ally Quality: Continuous Improvement
The Performance Reward Program rewards
high-performing Trade Allies with bonuses
• Customers reported higher satisfaction and
a more positive experience working with
Trade Allies enrolled in the PRP
Enhanced project inspection process ensures
project quality
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Trade Ally Quality: Continuous Improvement
Portfolio and program-specific training keeps
Trade Allies up-to-date on Smart Ideas incentives
and services
Database tracks key performance indicators;
Trade Allies in need of improvement are coached
The Trade Ally Disciplinary Process removes
Trade Allies who do not meet program standards
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Marketing Strategy
Past tactics had varying degrees of success:
• Print ads, radio, digital, direct mail, email
• Events
• Bonus incentives
Current marketing strategy:
• Segmentation
• Targeting individual companies
• Assessments
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Types of Assessments
Several options / types of assessments:
Small Biz Energy Assessment
Smart Ideas Opportunity Assessment
Optimization
• Retro-commissioning
• Industrial systems
Technical Assistance Services
• Healthcare
• Data centers
• Labs
• Large industrial (foods)
Small Businesses
Free
Large Businesses
Modest Co-pay
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Energy Assessments
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ComEd.com/BizAssessment
Free to the customer – no
obligation
Approximate 2-hour on-site evaluation
performed by ComEd engineer
Identifies energy efficiency
opportunities and available Smart
Ideas incentives
Estimates energy savings and simple
paybacks
Minimum Eligibility:
Commercial or Industrial customer
taking ComEd delivery service
Energy demand > 100 kW
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Energy Assessments
Over the last 3 years:
1,600 C&I customer assessments identified:
• 560 GWh in energy savings
• $170 million estimated in available projects
• $45 million in incentives
Assessment effectiveness:
• 35% of assessed customers submitted a Smart
Ideas program application for incentives
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Energy Assessments
Trade Allies Benefits
Assessment engineers encourage customers to
work with Trade Allies
Assessments provide customers with a list of
potential projects – ask to see the assessment
Request an assessment for your customer to find
potential project opportunities:
• Email: [email protected]
• Online: www.ComEd.com/BizAssessment
• Call: 855-433-2700
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Technology
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Technology Evolves, Program Changes
2008
Simple on / off controls
2009-2014 2015+
One for One replacements
CFLs
Motors
Watts reduced Enhanced Layouts
Occupancy Sensors
Specialty CFLs
VSDs / Drives
GUI Intelligent Controls
T12 retrofits T8/T5 High Bay Retrofits
T8/T5 Fixtures
EMS - Drives
Dimmable LEDs
Pulse Start HID RW LED Fixtures
Rooftops Chillers EMS / Optimization
Technology
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LED is gaining market share over older technologies
• DOE estimates that LED will be 48% of product sales by
2020
• DLC list now has 70,000 products
The Future of Advanced Lighting?
Lighting Controls Market to Triple by 2020
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Technology Adoption
Compared to other parts of the country, many business
customers in the ComEd service territory still have
older lighting technology
Program designed
for:
• Early Adopters
• Early Majority
• Portion of the
Late Majority
Solutions for
Laggards
Innovation Adoption Lifecycle
2.5% 13.5% 34% 34% 16%
Innovators
Early Adopters
Early Majority
Late Majority
Laggards
Source: Roger’s Diffusion of Innovation
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Technology Leap Frog
Program evaluation limits savings from “laggards”
• Code compliance
• Only option available
May need to “leap frog” EE technology options
Incandescent CFLs LEDs
T12s HP T8/T5 New Fixtures,
LEDs
Advanced Lighting
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Maximize Potential
Savings through Complete System
Approach
Control Systems Now
Offer Unprecedented User Flexibility
LED Technology is
Inherently Controllable
Lighting System
Performance Documentable
Savings are Quantifiable
and Justifiable Multiple Control
Strategies Capable in
One System
Delivers Deeper Energy
Savings
Luminaire Efficiency
Offers Potential to Reduce
Fixture Count
Potential Energy Savings
Advanced Lighting Systems
Better
66% reduction in energy
2 x 4 LED Troffer (50W)
Typical One For One Retrofit
(No Controls)
From 14,500W to 5000W
• 9,500 Watt Reduction
• 38,000 kWh Reduction
• $2,850 Savings per Year*
Best
88% reduction in energy
LED Advanced Lighting Project
(15% Fixture Reduction w/
Controls)
From 14,500W to 4,250W
• 10,250 Watt Reduction
• 41,000 kWh Reduction (w/o
Controls)
• 51,200 kWh Reduction (w/
Controls)*
• $3,840 Savings per Year**
Existing Lighting System
2 X 4, 4 Lamp T12 Troffer (145W)
*Estimate of 60% Incremental Energy Savings with Controls
**Based on Energy Cost of $.075/kWh
Good
42% reduction in energy
3 lamp T8 (85W)
Typical One For One Retrofit
(No Controls)
From 14,500W to 8500W
• 6,000 Watt Reduction
• 24,000 kWh Reduction
• $1,800 Savings per Year*
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Questions?
Call us: 855-433-2700
ComEd.com/BizAssessment
ComEd.com/BizIncentives
• Program information
• Application Forms
DCEO information
• IllinoisEnergy.org