AOCA Conference 2006

1.11.2006 B1 GGK

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AOCA Conference 2006

Convention Centers Management

In times when projects multiplyThe real experience of managing a Center

Günther Kruse Messe Frankfurt Germany

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How do you start your business?

Or that way?

This way?

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Frankfurt location

3 federal states converge in the Frankfurt/Rhine-Main livingroom and economic area: Hesse, Rhineland-Palatinate, Bavaria

Approx. 5.2 million people live here

In an area representing 3% of Germany, around 6% of the population generates more than 10% of the GDP

A major traffic hub thanks to its location in the heart of Europe

Source: Prognos AG

The Frankfurt/Rhine-Main region: one of the world's leading economic regions

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Frankfurt location

794 first documentary mention of Frankfurt

1150 first mention of the Frankfurt Trade Fair

1585 establishment of the stock exchange

1815 Frankfurt becomes a free city and seat of the Diet of the German Confederation

1848 the first German national assembly convenes in the "Paulskirche"

1957 the German Bundesbank takes up its work

1998 seat of the European Central Bank

Frankfurt am Main: a European metropolis with tradition

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Frankfurt location

Jobs for around 600,000 people

Approx. 71,000 companies are based here, including 330 national and international banks

Seat of the European Central Bank

Mainland Europe's largest airport

Europe's largest railway station

World's third largest trade fair complex

Frankfurt am Main: a top business location in the region

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Messe Frankfurt corporate group 2005*: a global player in the trade fair sector

Messe Frankfurt Group

Organiser of 120 trade fairs worldwide

Shareholders: City of Frankfurt (60%), State of Hesse (40%)

14 subsidiaries outside Germany, 5 branch offices and 50 foreign representatives covering more than 151 countries

Turnover in 2005*: 360 million EUR

More than 57,600 exhibitors and some 3.4 million visitors

Third largest exhibition centre worldwide:Total exhibition space: 475,000 m2

(indoor: 322,000 m2, outdoor: 83,000 m2)*Business year 2005: preliminary figures

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Total of 14,700 exhibitors and 1.6 million visitors

IAA - International Motor Show

Bookfair - Guest of Honour 2005: KoreaGuest of Honour 2006: India

Euromold - central marketplace for new manufacturing and process technologies

IMEX - The Worldwide Exhibition for Incentive Travel, Meetings and Events

Outook 2006: Airtec - International Trade fair for Aerospace Industry Suppliers

2005 - Good year for guest fairs

Guest events, congresses, events

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This decade, Messe Frankfurt will invest a total of € 770 million in the expansion of the Exhibition Centre and in its infrastructure.

This decade, Messe Frankfurt will invest a total of € 770 million in the expansion of the Exhibition Centre and in its infrastructure.

The first expansion phase was completed in August 2001.

The result is two new buildings: Hall 3 with 38,000 sq m and the Forum.

The first expansion phase was completed in August 2001.

The result is two new buildings: Hall 3 with 38,000 sq m and the Forum.

Messe Frankfurt – Frankfurt Fair and Exhibition Centre

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Congress Center Messe Frankfurt - the offer

• Harmonie Hall with floor suitable for vehicles and mobile walls for

up to 2,200 people• In same building as Frankfurt Maritim Hotel, a further 2,000 hotel rooms within walking distance

The Congress Center

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• Areal Hall with 2,300 sq m • Panorama Hall with 2,400 sq m

• Further conference rooms and light-flooded foyers

Messe Frankfurt Forum

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• Historical domed building dating from 1908

• Interior space with 2 flights of seats for more than 10,000 people

Festival Hall

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Visitors in '000

2003 2004

Events (congresses not associated with trade fairs)

Highlights in 2005:

SAP NetWeaver Kongress

Storage Networking World Europe 2005

Dental Marketing Kongress

Tetra World Congress 2005


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Congress business - development 2002 to 2004

Sharp increase:

Number of events up by around 25%

Number of participants increased by 36%

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Visitors in '000

50% more visitors since 2002: top concerts and corporate events generate growth

2002 2003 2004

Events

Highlights in 2005:

David Copperfiled

Rod Stewart

Holiday on Ice

Messe Frankfurt Marathon

46th "Ball des Sports" 2004

Thomas Cook – "Premiere Reisesommer"


Special events – development 2002 to 2004

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Managing a Convention Center – What you need

• Hardware – building and technical equipment

• „Software“– Staff: marketing, sales, technical, catering– Know how, behavior, language, customer-oriented skills– Planning and Booking - IT– Additional services– Quality management

• Patient shareholders

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Messe Frankfurt As A Partner To Fair Organizers:

The Range of Services is comprehensive:

Exhibitor ManualVisitor and Exhibitor ServicesCatering and RestaurantsTranslationElectriciansFloristsHostessesIT ServiceCatalogue Service Graphic ArtistsFurniturePersonal Congress OrganizerProfessional Fair OrganizerForwarding AgentsStand constructionTicketing

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A service for exhibitors and visitors:

Published yearly in German and English

More than 600 hotel listings in Frankfurt and environs

Structured by trade fairs and price categories

Planning efficiency and cost reductions for your trade fair visit

Transparent and clearly structured

Now available as a brochure and online

www.hotelguide-rheinmain.de

Services

The Rhine-Main Hotel Guide: to round off your trade fair participation

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Barrier-free access points and lifts

Disabled-friendly parking facilities and sanitary facilities across the exhibition complex

Special services for the disabled, e.g. wheelchair and scooter rental

Various information possibilities: Info hotline +49 69 7575-69 99 www.messefrankfurt.com [email protected]

Services

Open for all visitors

Mobility for everyone

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Many trade fair visitors choose organised travel

Service offer - examples:

Paperworld, Beautyworld and Christmasworld 2006: Special trains and carriages from 23 cities in Germany

ISH 2005: More than 900 trade fair visitors took advantage of the special trains from Berlin via Hanover, from Dortmund via Cologne and from Munich via Augsburg

Services

Problem-free travel to international trade fairs with special trains

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Wireless Internet access (WLAN) for exhibitors and visitors

Cooperation between Messe Frankfurt and T-Systems

For all equipment such as notebook, PC, PDA with W-LAN card

Exhibtors can order onlinevia EasyOrder or via the service brochure

Visitors can obtain access online or at vending machines

Wireless Local Area Network – Hotspot covering the entire exhibition grounds

Services

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Developing Relevant Standards

• Standards responding to specific issues to be meaningful and widely applicable to facilities and events.

• Standards from a client perspective• Standards identifiable and articulated – understood by

facilities and clients• Not only benchmarking with other facilities.• Developing in phases rather than all at once.

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Test with the best

• Quality Awards by ICCA, AIPC, IMEX (APEX), EIBTM and National Associations

• To measure performance, standards have to be not only „metrics“, but „process“ oriented.

• Categories – Owner‘s perspective– Client perspective– Community perspective– Internal perspective

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The Owner Perspective

1. Facility Performance Measures– Occupancy, – service utilization, – competitive comparisons and – service levels

2. Financial Accountability– Integrity and professionalism – Fulfilling the financial obligations to shareholders– Accounting priciples and reporting systems

3. Economic Impact– Generating, calculating, documenting and reporting– broad economic benefits

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The Client Perspective

Recognize importance of client satisfaction1. Customer Service

– Identifying customer needs and expectations designing and modifying service, staff training from initial sales contact through post-event evaluation

2. Quality of Facilities and Operations– In conjunction with industry organizations and client groups (PCO)

maintain a process for identifying marketing expectations

3. Security and Emergency Response– Recognize client concerns and requirements for S&S measures in

place – together with authorities and industry organizations

4. Special Needs – disabled access …

5. Financial Integrity– Responsability to financial interactions with clients and suppliers

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The Internal Perspective

1. Employee Relations– Employee training and professional development opportunities– Appropriate staff participation in systems and procedure

development– Employee achievement and recognition programs– Vehicles that enable staff to recommend areas for operational

improvement

2. Health, Industrial Safety and Emergency Preparedness– Clean, safe and secure operating environment for staff, clients

and delegates

3. Supplier Relations– Selection of Supplier based on their professionalism,

experience, reputation, and value for money

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The Community Perspective

Corporate responsability and positive community interface

1. Community Relations– Social and economic responsabilities– Undertake specific activities to promote understandig and

awareness amongst key community groups

2. Communications– Media and government relations

3. Environmental Responsability– Minimize impacts on the environment, waste management,

energy conservation, recycling

4. Industrial Relations– Participation in local, national and international organizations

1.11.2006 B1 GGK

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AOCA Conference 2006

1. Management of a Conventions Center In times when projects multiply; the real experience of managing a Center.

1. Impact of events in a Destination/Venue. Chain of Value We need to create awareness regarding the real, huge benefits that stem from this

highly profitable segment of tourism; benefits for Companies and the State. 1. Marketing for the training of International Events

Now: This is how to run a developed business

customers

Money

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Thank you again

for your attention

AOCA Conference 2006

Documents

Transcript of AOCA Conference 2006