Md. Tarik Hassan ID # 2009-2-91-021Joyanta Saha

ID # 2010-2-91-004 Syed Nayeem Ahmed ID # 2010-1-95-028Md. Monoarul Islam

ID # 2010-1-95-009Atikur Rahman Patwary

ID # 2010-1-95-029 Md. Rockyb Newaze Afrad ID # 2010-1-95-111

Question – 01:

What strategies would you recommend for ATS to further grow in the future?

Recommended Strategies

• To serve customers as a local store, share best practices and leverage global supply chain.

• Have to stress the importance of talent to develop leaders that will help to become global leader.

• Have to take Price Transparency Strategy in order to become price leader.

• Need to deliver Every Day Low Price business model everywhere.• Needs broad systemic changes in supply chain, regulatory and

consumer awareness, and integrating system to make zero waste, using 100% renewable energy and selling sustainable products.

• For further growth needs warehouse club business through placing its warehouses in rural areas.

Question – 02:

Would you recommend ATS to go for e-retailing? Why or why not?

No, I will not recommend ATS to go for e-

retailing just now.

“why” or “why not”

Important matters of the explanation:

• Current situation of ATS• Prerequisites of going for e-retailing • Advantages of going for e-retailing and • Disadvantages of going for e-retailing

Current situation of ATS

• Operating business nation wide• Providing Low priced quality good or services • Going to open more additional stores in home

country. • Thinking about opening two discount stores in abroad • Strong automated distribution centers all over the

country• Strong online link with its nationwide vendors. • Follows the Just-In-Time method for its inventory

management.

Prerequisites for e-retailing

• Attractive B2C e-commerce portal.• Right Revenue model.• Strong Internet connection with 24 hrs backup.• Strong Customer Database.• Well designed and attractive E-Catalog.• Comparing tool.• Price calculation system.• A payment gateway.• Strong supply chain.• Strong inventory and distribution system.• Support Services, etc.

Advantages of e-retailing

• Opportunity to reach new markets.• Overcomes some limitations of the traditional market.• Helps to collect data about customer behavior• Overcomes the barriers of time and space. • Sheer convenience• Wider customer choice• Better value• Unique gifting opportunity• Saves time and strain• Micro targeting• Mass personalization• Know customer preferences• Integrated source of information.

Disadvantages of e-retailing

• May lack know-how and technology• Substantial set-up, investment and ongoing cost• Complex logistics of fulfillment• Fewer impulse purchases• Legal problems• Pressure on margins and prices in-store• After-sales care difficulties It has no theatrical ambience

which can be the customer. • It lacks an emotional shopping experience.• does not provide sensory support to the customer• customers are reluctant to part with their credit card details

on net• lacking in family shopping experience

Question – 03:

Would it be a right strategy for ATS at this time to expand internationally?

ATS will expand internationally

• Worldwide acceptance• Efficient top management • Financial strength• Growth• Customer situation• Backward linkage• variety of consumer products

Question – 04:

Should ATS make further acquisitions?

Meaning of Acquisition:

A corporate action in which a company buys most, if not all, of the target company's ownership stakes in order to assume control of the target firm.

In order to:o be beneficial to take over an existing firm's operations o to expanding on its own

• Unique (or strong) market position• The target in a potential turnaround situation• Required skills or experience in management or staff• A geographic expansion• Reduced costs or improved profit• Increase in breadth and depth of product line• Stopping or limiting opportunities for a key competitor

Good reasons for further acquisition:

Question no 5:

What steps ATS could take if it acquires new firm(s) or expands internationally?

Some Steps:

• Acquisition of “Family Dollar”• Development of IT Infrastructure• Development of Delivery Process• Open New Stores in Jackson Height and Longsight

Question – 06:

Develop a 5 year Strategic Plan.

Expansion Strategy

Marketing Strategy

Supply chain Strategy

Human resource Strategy

Thank you