Anxiety Index Pakistan Jwt
16
ANXIETYINDEX PAKISTAN AUGUST 2011
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Transcript of Anxiety Index Pakistan Jwt
ANXIETYINDEXPAKISTAN
AUGUST 2011
AGENDABackground ............................................................................................ 3
Methodology............................................................................................ 4
Summary of Findings.............................................................................. 5
What’s making Pakistanis anxious today?............................................ 7
2
BACKGROUNDThe JWT AnxietyIndex was launched in February 2003 during the run-up to the warin Iraq.
The index tracks the level and intensity of consumer anxiety and the drivers ofthat anxiety. It examines safety and security concerns—the threat of terrorism,potential and current military hostilities, crime—as well as economic worries, suchas the cost of health care, the cost of living and job security.
JWT launched its baseline AnxietyIndex study in Pakistan in August 2011,partnering with Oasis Insights on the study.
3
4
METHODOLOGYData collected from Aug. 9–17, 2011, through face-to-face interviews with respondents.
590 adults aged 18+, belonging to socio-economic classes A-E.
Data are weighted to population proportions based on the most recent census—1998.
5
SUMMARY OF FINDINGSPakistan’s AnxietyIndex is high, with 9 out of 10 respondents saying they arenervous or anxious, considering everything going on in the world, the country andtheir family’s life.
People are worried about the overall state of the economy, followed by the cost ofhealth care and the current cost of living.
Pakistanis are pessimistic about the future, with 3 out of 4 saying they have nosense as to when the economy might get better.
6
Gasoline and FoodPrice Hikes
Unemployment
The crisis at hand...
WHAT’S MAKINGPAKISTANIS ANXIOUSTODAY?
7
8
100
90
80
70
60
50
40
30
20
10
0
Anxiety is running high: Almost 9 out of 10 Pakistanissay they feel “somewhat” or “very nervous/anxious.”
Overall, given everything that is going on in the world, the country and your family’s life, how nervous or anxious would you sayyou currently are?
60%
29%
8% 3%
Very Somewhat Not Very Not at AllNervous/Anxious Nervous/Anxious Nervous/Anxious Nervous/Anxious
89%
11%
9
In a global context, Pakistan ranks among the most anxious nations in the world.
Overall, given everything that is going on in the world, the country and your family’s life, how nervous or anxious would you sayyou currently are?
Japan Pakistan Russia Egypt India U.S. Spain Brazil U.K. Australia U.A.E. Canada Saudi ChinaArabia
90%84%
77%74%
70% 70%66% 63%
61%57%
54% 51%
35%
Percentage who are very/somewhat nervous/anxious
100
90
80
70
60
50
40
30
20
10
0
89%
10
ANXIETYINDEX MAP
SAFETY/SECURITY ECONOMIC
SAFETY/SECURITY ECONOMIC
FURTHER FROM
“HOME”
CLOSERTO
“HOME”
FURTHER FROM
“HOME”
CLOSERTO
“HOME”
State of Economy
Cost of HealthCare
Cost of Living
Job SecurityCrime
Political Leadership
Current Military Hostilities
Potential MilitaryHostilities
Threat of Terrorism
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State of Economy
Cost of HealthCare
Cost of Living
Job SecurityCrime
Political Leadership
Current Military Hostilities
Potential MilitaryHostilities
Threat of Terrorism
2000
1600
1200
800
400
0
On a macro level, Pakistanis are most concerned about economic issues: the
overall state of the economy, the cost of health care and the cost of living…
AnxietyIndex: % who are nervous or anxious/% who are not
Events in your life, in the country and in the world can make people nervous or anxious. For each of the following, please indicatehow nervous or anxious you currently are, or not.
August 2011
12
Government’s Budget Deficit
The Stock Market
Bank Failures
Gasoline Prices
Food Prices
Unemployment Rates
Natural Disasters
The War in Iraq
The Housing Market
Quality of Products from China
NationalInfrastructure
The War in Afghanistan
Impact of Global Warming
Global Pandemics
Safety of theFood Supply
400
300
200
100
0
…which translates on a micro level to anxiety around the basics of getting
by: employment, food and gasoline prices.
AnxietyIndex: % who are nervous or anxious/% who are not
Events in your life, in the country and in the world can make people nervous or anxious. For each of the following, please indicatehow nervous or anxious you currently are, or not.
August 2011
13Over the next six months, do you expect that each of the following will…?
Pakistanis are highly pessimistic, especially aroundfactors that affect them every day.
Bank failures
The stock market
Military hostilities around the world
The housing market
Global pandemic diseases
You and your family’s current job security
Potential military hostilities around the world
The current political leadership in your country
The state of the national infrastructure
The cost of health care in your country
Safety of the food supply
The state of the economy
Your government’s budget deficit
The threat of terrorism
Unemployment rates
The rate of crime in your community
The cost of living in your country
Food prices
Gasoline prices
WORSE BETTER
-14
% who expect it will get better minus % who expect it will get worse in the next six months
-16
-18
-21
-24
-29
-30
-32
-32
-33
-33
-34
-36
-41
-46
-46
-47
-55
-56
14
A majority of Pakistanis say the recession has personally impacted them…
1 2 3 4 5 6 7 8 9 10Hasn’t Has
impacted impactedme at all me a great
deal
No Impact Great Impact
On a scale of 1-10, where 1 means tough economic times haven’t impacted me personally at all and 10 means tough economictimes have impacted me personally a great deal, how would you rate yourself?
1% 2% 2%
5% 6% 10% 12% 18% 18% 26%Total
84%
62%
15
…and few believe things will improve in the near future.
When will the economy to get better?
It has already It will start It will start It will start I have no idea I neverstarted to to get better to get better to get better when it will considered theget better this fall next year in 2013 or get better country to be
(2011) (2012) later in a recession
3% 3% 4% 7%
77%
6%
90
80
70
60
50
40
30
20
10
0
THANK YOU
www.AnxietyIndex.com@anxietyindex
Mark TrussDirector of Brand Intelligence
JWT New York
(c) 2011 J. Walter Thompson Company. All Rights Reserved.
Ann M. MackDirector of Trendspotting
JWT Worldwide
@annmmack
Noaman AsarHead of Planning
JWT Karachi
