ANVRDIE_NEW_BRANDING FW14

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1 Angels Never Die is an internationally oriented compa- ny that operates from the heart of Istanbul and is dedi- cated to the development of clothing that fits an edgy feminine lifestyle. It is a brand for women unrestrained by convention and who like their outfits taken that one step further; be unabashed. A new Angels Never Die, straight from the cosmo- politan heart of Istanbul

Transcript of ANVRDIE_NEW_BRANDING FW14

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Angels Never Die is an internationally oriented compa-

ny that operates from the heart of Istanbul and is dedi-

cated to the development of clothing that fits an edgy

feminine lifestyle. It is a brand for women unrestrained

by convention and who like their outfits taken that one

step further; be unabashed.

A new Angels Never Die, straight from the cosmo- politan heart of Istanbul

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THE NEW PLACE TO BE

Angels Never Die, in a unique

location, is balanced between

two continents creating an

unparalleled link between east

and west. With bustling hotels,

restaurants, bars and endless

exciting activities, it is no coinci-

dence that France’s trendy hotel

chain Mama Shelter decided to

open their first hotel outside of

France, in the turkish port city.

A N G E L S N E V E R D I E I S A B R A N D F O R W O M E N U N R E S T R A I N E D

B Y C O N V E N T I O N A N D W H O L I K E T H E I R O U T F I T S T A K E N

T H A T O N E S T E P F U R T H E R ; B E U N A B A S H E D .

The Angels Never Die web-

site, through its new blogging

platform, o!ers its interested

fans the experience not only

to browse through the newest

collections but to take advan-

tage and discover the buzz in

Istanbul, bringing the total expe-

rience of the city a little closer

to home.

! www.angelsneverdie.com

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ALL ABOUT DETAILS

Since the first day of its incep-

tion, Angels Never Die has been

devoted to “embroidery” and

lace, making each collection

astonishingly visual and detail

oriented. The entire production

from the material choices of

the design to the final finishing

of each garment takes place

domestically making it one of

the proud foundations of the

brand. The collections may be

sold globally, but a creative free

flow system enables Angels

Never Die to produce products

with a unique character. Limit-

ing the production batches of

every item, Angels Never Die is

able to give every collection an

individual and unique feel.

Indeed, every piece of embroi-

dery, each bead and every dyed

piece is done by hand. The

proof? Due to the organic dy-

ing process coupled with small

batch productions guarantees

an exclusivity of style in every

garment. These are di!erences

that Angels Never Die embraces

due to their love and respect for

genuine craftsmanship.

D U E T O T H E O R G A N I C D Y I N G

P R O C E S S C O U P L E D W I T H

S M A L L B A T C H P R O D U C T I O N S

G U A R A N T E E S A N E X C L U S I V I T Y

O F S T Y L E I N E V E R Y G A R M E N T

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A NEW FACE

Those who have already come

to know the brand, will immedi-

ately notice the new and visually

rebranded look of Angels Never

Die. The full identity was styled

with a contemporary look and

feel, not only suiting the trendy

lifestyle of Istanbul where the

brand is created, but also fitting

the style of the edgy fashion

driven woman who proudly

wear the collection. With an

air of newness and without

losing focus of its original story

and foundation the brand has

pushed itself further while still

keeping true to its roots.

! The new identity will be

launched in July 2014.

T H E F U L L I D E N T I T Y W A S S T Y L E D W I T H A C O N T E M P O R A R Y L O O K A N D F E E L ,

N O T O N L Y S U I T I N G T H E T R E N D Y L I F E S T Y L E O F I S T A N B U L W H E R E T H E B R A N D

I S C R E A T E D , B U T A L S O F I T T I N G T H E S T Y L E O F T H E E D G Y F A S H I O N D R I V E N

W O M A N W H O P R O U D L Y W E A R T H E C O L L E C T I O N .

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International player

Angels Never Die was founded in 2006 in Istanbul by two

young men: Ferat Baritci and Sedat Azizo!lu. During that

time, they were mainly involved in the creation of innova-

tive clothes within a small boutique market. To their sur-

prise, the brand’s distinctive clothing was quickly picked

up by a larger audience and developed into a major in-

ternational player. Now, more than seven years on, there

are more than 1,200 vending points from North America

to Asia, and from Europe to Africa."Through its unflinching

edginess, Angels Never Die has begun to touch upon a

worldwide audience.

! For more info about the brand, please contact the

headquarters (details). To download the pictures in

high resolution, click here.

h e a d q u a r t e r sM. Nesih Özmen Mahallesi Selvi Sokak

And Is Merkezi 11/1 Merter - Istanbul - Turkey

T. +90 212 554 6858 / +90 212 644 6173 / [email protected]

s h o w r o om6 Villa Marcel Lods 75019 Paris - France

T. +0033 142 41 69 94 / [email protected]