Anvil Lunch & Learn on Analytics and Research Tools
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Transcript of Anvil Lunch & Learn on Analytics and Research Tools
Measurable Marketing That Moves You // © 2016 All information in this document is copyright protected and the property of Anvil Media, Inc.
Lunch & Learn Analytics & Research Tools
Research Tools
Google Shopping Insights www.shopping.thinkwithgoogle.com Free tool from Google that lets you analyze areas of interest, seasonality, and major keywords Data can be broken down to the city level and by year or holiday Compare up to four search terms at a time Limitations
Only for USA
Limited search terms are available
Primarily for products, not services
Data only goes back to 2014
Google Trends www.google.com/trends Free tool from Google that lets you expand on your keyword list, find negative keywords, discover seasonality, and further analyze areas of geographical interest. Can analyze any search term Compare up to five search terms at a time Limitations The more specific the keyword, the less available data
SEMrush www.semrush.com Research tool that allows you to expand on keywords, discover competitors, and review competitors’ ad copy, display ads, placements, budget, and budget history. Limitations
Paid subscription
10 free queries, with 10 results each before being locked out
Data may be under reported due to its dependency on Google and the Google Display Network
Measurable Marketing That Moves You // © 2016 All information in this document is copyright protected and the property of Anvil Media, Inc.
Introduction to Google Analytics
Goal Creation- Access: Top Navigation Bar > Admin Tab > View > Goals Notes
You need to have editing permissions under view setting to create goals
Make labels descriptive outlining what differentiators that you are measuring.
Who (age, gender demographics) is coming to my site? Access: Reporting Tab > Left Hand Navigation Bar > Audience > Demographics > Overview Notes
Add Segments to show a different view of traffic for example; AdWords Traffic.
Where (Geographically) is traffic to my site coming from? Access: Reporting Tab > Left Hand Navigation Bar > Audience > Geo > Location Notes
Double Click to zoom in on map
To zoom out click on Country, Region tabs as seen below.
To view total sessions by City, Region, etc. click on arrow to the right of Location titles
Measurable Marketing That Moves You // © 2016 All information in this document is copyright protected and the property of Anvil Media, Inc.
What sources are driving traffic to my site? Access: Reporting Tab > Left Hand Navigation Bar > Acquisition > All Traffic > Source/Medium Notes
To filter results click on the advanced tab and set a filter as seen below.
What are people doing when they get to my site and Where are they leaving my site? Access: Reporting Tab > Left Hand Navigation Bar > Behavior > Behavior Flow Notes
With the green sections you can see what pages users are visiting and with the red sections you can see what pages visitors are leaving.
Also, you can export the behavior flow chart by clicking Export on the top navigation bar.