Anuradha Agarwal CV

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  • 8/6/2019 Anuradha Agarwal CV


    P R O F I L E

    A graduate in Mass Media (BMM), I am a media professional with skills and experience in fields ranging from Writing, Events

    and Photography to all aspects of Film Production. Having worked with small set-ups and as a freelancer, I have developed

    entrepreneurial skills and a strong learning curve due to my knack for taking initiative and being organized. I assume

    ownership of the task at hand, seeing it through to completion and work well within a team. I love motivating others and

    acquire my own inspiration from everything around me.

    E X P E R I E N C EW E B S I T E : O U T R E M I T. C O M - T I M E S G R O U P, 2 0 1 0

    Designed the entire website content including the cosmetic and functional pages of, an upcoming web interface allowing money transfers from India to abroad.

    P R O M O T I O N A L : F I N A N C I A L O U T F I T S , 2 0 1 0

    Several emailers, sales brochures and online promotional material created for financial outfits like

    Standard Chartered, ICICI and (Times Group).

    W E B C O N T E N T: R A D I O C I T Y, 2 0 0 8

    Briefly created content on international music bands and genres for RadioCitys web portal.

    Some published work can be found in their Musicopedia section.

    T A B L O I D : M A T R I X , 2 0 0 4

    Special Correspondent for Matrix, an entertainment tabloid - Published write-ups include CAS

    (Conditional Access System), In-film Advertising and a story on NDTV.

    F E A T U R E F I L M : V R O O M , 2 0 0 9

    Assistant Cinematographer for the Fox Television production shot on 16mm - Vroom.

    Referenced the visual treatment of the film and responsible for film stock, filming hygiene and


    Assisted the gaffer in lighting creatively and pulled focus for the 2nd unit cameraman.

    S H O R T F I L M S , 2 0 0 8

    Produced an independent short, A Greener Side based on the relationship of a father and son

    in the slums of Mumbai.

    Produced, shot and edited an abstract drama titled Gagged, made for the first 48-hour Film

    Project held in Mumbai.

    Involved in the Production Design and Art Direction of a student film titled Mole, made for

    the London Film School.

    C O R P O R A T E F I L M S : S Q U I R K L E P R O D U C T I O N S, 2 0 0 5 - 0 7

    Assistant Director toAdi Pocha for over 2 years.

    Involved in over 50 projects including corporate films, documentaries and ads through each

    of its stages in varying capacities.

    A N U R A D H A A G A RWA L

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    mailto:[email protected]:[email protected]
  • 8/6/2019 Anuradha Agarwal CV






    Activities undertaken included research, content development, referencing, sourcing productionrequirements, costumes and props, casting, location scouting, budgeting, etc.

    Involved managing a crew, payments, shooting on professional video cameras, lighting,

    simulation, interviewing influential people, product shots, etc.

    Responsibilities ranged from editing content and music to recording voice-overs, subtitling, etc.

    Also executed administrative and logistical tasks efficiently when required.

    Had the opportunity to work with clients from various verticals and thus understand their business. Some of the

    verticals explored were:




    Public Service:

    Event specific AVs:

    Music Video:


    A film covering Microsofts Partners in Learning program, which involved leading a crew and

    interviewing ministers and education secretaries of various states on Microsofts contribution.

    Project related films for Rolta andMastek.

    Promotional films forAstrazeneca andMerck.

    Several corporate films and documentaries for Hindustan Unilever Limited (HUL) on topics

    ranging from recruitment, training, safety, sales, HR, research and brand-specific films for Fair &

    Lovely, Surf Excel, Knorr, Lifebuoy, Ponds, etc.

    Pre-production for 6 Television Commercials funded by the National Aids Control Organisation

    on awareness and treatment of HIV and AIDS.

    Actively involved in the shoot and edit of 2 Educational documentaries based on the lives of

    people living with HIV.

    A fund-raising film for the Childrens Orthopaedic Hospitalwhich involved capturing moments

    from the life of physically-challenged children and the creation of a brand mascot - Dr. Haathi.

    A film to announce the re-branding of ICICI Firstsource from OneSource which involved

    simulating 5 different naming ceremonies from an African rite to a Tibetan ritual. One of the

    most challenging pre-production projects to be executed single-handedly.

    Curtain-raiser and nominee films for the Ernst & Young Entrepreneur of the Year Awards.

    These involved a period set-up from Beethovens time and interviewing corporate honchos.

    Shot the Closing Film covering the India Summit, an event conducted by Sclumberger for its

    international delegation.

    Shot part of Bombay Meri Hai by Usha Uthup featuring celebrities and the common man,

    celebrating the spirit of Mumbai after the 26/7 ordeal.

    Pre-production for 2 episodes of Fair & Lovely Shikhar, a women-centric talk show featuring

    Kiran Bediand Tanuja Chandra among others.

    A D S : C L O C K W O R K P R O D U C T I O N S , 2 0 0 4

    Production Assistant and Assistant Director on three 20-second TVCs for Binani Cement.

    C R E A T I V E C O N S U L TA N T: P I O N E E R P U B L I C I T Y , 2 0 0 8 Managed the branding and promotion ofPioneer City Park, a multi-purpose park

    situated in Bandra Kurla Complex.

    Designed publicity material including the logo, brochure and leaflets.

    Created innovative solutions for streamlining processes in line with optimizing revenue,

    tapping new markets, billing issues, internal catering, employee management and client

    servicing. Assisted in recruitment of suitable managerial candidates.

    A N U R A D H A A G A RWA L

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  • 8/6/2019 Anuradha Agarwal CV


    E D U C A T I O N

    B A C H E L O R O F M A S S M E D I A (B M M) - R . D . N AT I O N A L C O L L E G E , 2 0 0 2 - 0 5

    Majored inAdvertisingwith theoretical study of and practical training in Media Planning, Management, Marketing, Consumer

    Behaviour, Advertising Design, Photography, Copywriting, etc.


    Diploma attained by successful integration of theoretical syllabus in the classroom and practical training through events like

    Raas Garba (Falguni Pathak), Zee Sangeet Awards and inter-collegiate festivals like Josh and Raindezvous.

    S K I L L SComputer Proficiency : Hardware, Windows & Mac OS, MS Office, HTML, etc.

    Still Photography : Possess a Canon EOS 7D and 350D and working knowledge of image processing using Adobe

    Photoshop, Lightroom, Canon EOS softwares and iPhoto.

    Digital Filming : Adept with filming on Sony HDV FX1, Z1, Sony DSR 200 and PD 170.

    Editing : Proficient with Final Cut Pro and acquainted with Soundtrack and Avid.

    E X T R A - C U R R I C U L A R

    Participated in and won Basketball tournaments.Won awards in Dramatics.

    Attained ranks in non-native languages like Marathi and French.

    Successfully completed the Intermediate Drawing Examination.

    I N T E R E S T S

    Spirituality, traveling, photography, cooking, adventure, sports, gaming and music.

    A N U R A D H A A G A RWA L

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