Human Centric Approach for Organizing PersonalData

http://okf.fi/mydata-cities

about.me/apoikola

twitter.com/apoikola

Antti “Jogi”Poikola

web usage

communication & media

retail

banking & finances

health

self measurements

public services

mobility

energy

Personal Data is Everywhere

Personal data is becoming a neweconomic “asset class”, avaluable resource for the 21stcentury that will touch allaspects of society

World Economic Forum

Personal data is becoming a neweconomic “asset class”, avaluable resource for the 21stcentury that will touch allaspects of society

World Economic Forum

What happens to privacy?

PersonalData

My Data Principles

● Human Centric: right to data,individual in control, privacy

● Usability of Data: machinereadable, open formats, APIs,standards

● Open Business Environment:interoperability, possibility tochange services without “datalocks”

● Individual can manageher personal data

● Personal data isaccessible in machinereadable form

PersonalData

My Data - Subset of Personal Data

http://www.balancion.com

Case: Banking Data

Case: Web Usage Data

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https://www.google.com/settings/datatools

Case: Retail Data

https://www.foodie.fm

Case: Health Data

Case: Mobile Operator DataThis image cannot currently be displayed.

Current Reality vs. My data

Human● Correlation point: datafrom one person can beconnected (compare togeo location ascorrelation point forlocation data)

● Control point: Individualdecides who uses herdata and how by givingconsents (can bechanged later)

Individual as

Application 1

Service 2

Organization 3

My DataProfile

Connecting Data Sources

A

about.me/apoikola

twitter.com/apoikola

Thanks!!

My Data - Smart Cities?

SeamlessIntegrationof Services

ex. HealthPersonalized

(public)Services

ex. MaaS

Retail andRecommen-

dations

Data Use Data Use Data Use

PersonalData Source

PersonalData Source

PersonalData Source

Aggregator Model My Data ModelAPI Ecosystem

Globaalisti yleinen malli, jossa toteutuutiedon virtaus ja osin myös tiedonhallinta. Yksilö ei kuitenkaan pystyhallitsemaan kaikkia tietolähteitä, jotentiedon hallinta on käytännössähaastavaa yksilölle.

Malli, jossa yksittäinen, esim. globaalitai kansallinen toimija on keskeisessäasemassa. Markkinamallina ei kestäväeikä kehitysmielessä pitkäkestoisestiketterä. Aiheuttaa valtavääristymiä.

MyData-malli on API-ekosysteemiäkehittyneempi (operaattorirooli jayhteistoiminnan malli). MyData-hyödyttulevat tiedon hallinnasta, yksilönvoimaantumisesta ja liiketoiminta-ympäristön avautumisesta.

MyData Compared with other organization models