ANTREPRENORIAT:drumul de la ideicatre oportunitati si succes in afaceri
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Transcript of ANTREPRENORIAT:drumul de la ideicatre oportunitati si succes in afaceri
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ANTREPRENORIAT:drumul de la idei
catre oportunitati si
succes in afaceri
Sibiu, Marketing 247
2 Iunie 2011
Marius Ghenea
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DEFINITII“Antreprenorul este intermediarul dintre capital si forta de munca”
Richard Cantillon
“Un antreprenor este o persoana caredoreste si poate sa converteasca o
idee noua sau o inventie intr-o afacere de succes”
Joseph Schumpeter
“Un antreprenor este o persoana care detine o noua afacere,
intreprindere sau idee si isi asuma o responsabilitate semnificativa
pentru riscurile inerente acesteia”Wikipedia.org
“Un antreprenor este acea persoana care se uita la o problema si o vede ca pe o oportunitate, iar apoi actioneaza
asupra sa!”
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Antreprenor = Leader
Viziune entuziastaCunoasterePerseverentaDeterminareCharismaPersuasiuneResponsabilitate Decision-makerGandire pozitiva
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Viziunea
Trebuie sa ai o viziune!
Viziunea genereaza energie
Viziunea motiveaza
“Viziunea fara actiune inseamna sa visezi in timpul zilei, actiunea fara viziune inseamna un cosmar" – proverb japonez
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Alege o echipa excelenta!
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SCOALA vs. SUCCES ANTREPRENORIAL
Antreprenorii din anii ‘70 si ‘80...
Microsoft: Bill Gates, Harvard drop-outApple: Steve Jobs, Reed College drop-outOracle: Larry Ellison, two-times Illinois drop-outDell: Michael Dell, Austin University drop-out
Noua scoala de antreprenori din anii ’90 si in continuare...
Google: Sergey Brin, Master’s Degree, Stanford!Google: Larry Page, Master’s Degree, Stanford!Amazon: Jeff Bezos, Phi Beta Kappa, Princeton!eBay: Pierre Omydiar, CS major, Tufts University!Yahoo: Jerry Yang, Master’s Degree, Stanford!Yahoo: David Filo, Master’s Degree, Stanford!
Mitul miliardarului fara scoala este spulberat!
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Mergi pe val!
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Antreprenor care identifica si incearca sa utilizeze oportunitatea specifica din domeniul online, creand noi afaceri prin inovatie pe Internet
The Netrepreneur
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Netreprenori celebri:
Jerry Yang & David Filo (Yahoo)Serghei Brin & Larry Page (Google)Steve Chen si Chad Hurley (YouTube)
The Netrepreneur
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Do they all come in pairs?
Sunt toate aceste modele de succes legate de echipe de antreprenori?
The Netrepreneur(s)
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The Netrepreneurs: let’s tweet!
Jack Dorsey, Biz Stone and Evan Williams – the toast of Silicon Valley!
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The Netrepreneurs: let’s tweet!Jack Dorsey, Biz Stone and Evan Williams – the toast of Silicon Valley!
Jack Dorsey: ales in topul TR35 al celor mai importanti inovatori tehnologici cu varsta sub 35 ani (acum are 36); “arhitectul software” al Twitter; platforma a fost conceputa in 2 saptamani
Biz Stone: a contribuit la dezvoltarea mai multor business-uri pe Internet, printre care Odeo, Blogger, Xanga; a publicat carti despre social-media cum ar fi “Who let the blogs out”
Evan Williams: 37 ani, este cel care a “inventat” termenul de “blogger”; a facut parte si din echipa Google si a fondat mai multe afaceri online, fiind un cunosct serial-entrepreneur
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Mizeaza pe o crestere foarte semnificativa a valorii afacerii
imediat dupa start-up, apoi exit
The Netrepreneurs
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The Netrepreneurs
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De obicei tineri, informali, anti-sistem
The Netrepreneurs
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De la IDEE...
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... pana la oportunitate este o cale lunga...
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Rolul ideii intr-o afacere
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Cateva idei despre IDEE
Cat valoreaza?
Trebuie sa fie unica?
Ce se intampla daca o spun?
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Cateva idei despre idee
Probleme/dureri in piata?
Dimensiunea pietei?
Metode de a rezolva problema existenta?
Cat mai simplu?
Nu e interzis sa copiezi modele...
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Atentie la capcana “si eu”!
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Prea multe idei: pierderea focusului!
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Idei la comanda
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Metode structurate de a genera idei valoroase
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Metode de a genera idei
Focus groups Brainstorming Brainwriting Reverse Brainstorming! Problem Inventory Analysis Gordon Method Checklist Method Free Association Forced Relationships Attribute Listing Collective Notebook Method Big Dream Approach Parameter Analysis Etc.etc.
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Recunoasterea oportunitatii
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Educatie...
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Experienta...
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Networking...
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Intuiţie!
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Cel mai important document pentru antreprenori la orice nivel al afacerii!
Planul de afaceri
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CRESTERE
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Aspiratii vs. Abilitati
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Finantarea cresterii
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Atingerea tractiunii
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Punctul de break-even
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Resurse proprii
Bootstrapping
3P
Business-Angels
Venture Capital
Fonduri/granturi
(IPO)
Finantarea unui start-up
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Bootstrapping, cele 10 porunci
1. Porneste de acasa!
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Bootstrapping, cele 10 porunci
2. Fa bartere!
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Bootstrapping, cele 10 porunci
3. Functie, NU forma !
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Bootstrapping, cele 10 porunci
4. Voluntari si interni.
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Bootstrapping, cele 10 porunci
5. Foloseste Internetul!
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Bootstrapping, cele 10 porunci
6. Incaseaza avansuri!
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Bootstrapping, cele 10 porunci
7. WOM (word-of-mouth)
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Bootstrapping, cele 10 porunci
8. Incepe de jos...
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Bootstrapping, cele 10 porunci
9. Repede pe piata!
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Bootstrapping, cele 10 porunci
10. Cash-flow, NU profit!
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Bootstrapping, sumar
Porneste de acasa!Fa bartere!Functie, NU forma!Voluntari si InterniFoloseste Internetul! Incaseaza avansuriWOM Incepe de josRepede pe piata!Cash-flow, NU profit!
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Arena Leilor e un examplu interesant de investitii BA
Finantare business-angel pentru start-up
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Alegeti partenerul business-angel potrivit: match-making!
Finantare business-angel pentru start-up
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Arena Leilor, sau Arena Ideilor?
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Un sfarsit, e un inceput!
Antreprenori in serie
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sau Google search sau Twitter: @marius_ghenea
Profil: www.ghenea.ro
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Activitati sociale
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Multumesc!Q&A