Antony allen

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Antony Allen Avocados Australia State of the Industry: Australia

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Transcript of Antony allen

Page 1: Antony allen

Antony Allen Avocados Australia

State of the Industry:Australia

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Overview

• Last 5 years

• As at 2009

• Into the future

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Where have we come from in the last 5 years?

• Large scale growth since 2003:

65%

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West Moreton

Australian Production Area

Perth

South West

Sunraysia Port Macquarie

Lismore

Mt. Tamborine

Sunshine Coast

Bundaberg

Atherton

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Where have we come from in the last 5 years?

Growth in Australian Avocado Production 1999 to 2009

and Estimated to 2013

23,976

29,83428,485 28,638 28,196

31,96034,515

36,359

44,48746,446 46,834

51,000

55,000

60,000

64,000

-

10,000

20,000

30,000

40,000

50,000

60,000

70,000

1999

-00

2000

-01

2001

-02

2002

-03

2003

-04

2004

-05

2005

-06

2006

-07

2007

-08

2008

-09

2009

-10

2010

-11

2011

-12

2012

-201

320

13-2

014

2014

-201

520

15-2

016

Financial Year

(Source: Infocado, ABS, Levy Receipts (est for 2009-2013 )

Tonnes

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Where have we come from in the last 5 years?

• Structural change

• Orchard size

• Timbercorp changes

• Supermarket changes

• Global adjustment

• Market expansion

• Market access

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Australian Industry

• 1100 growers

• 2008-09 Levy, Infocado and ABS data

• Production 46,500 t

• GVP $130 million

• Trees - 1,504,000 approx

• 5,488 ha approx

• 34% of trees under 6 years old

• 2009-10 estimate 46,500 t

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State Production Breakdown

Production Percentage by Australian State

NSW, 11.1%

Vic, 0.1%

Qld, 79.7%

SA, 1.3%

WA, 7.8%

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Through who to the consumer?

• Supermarket: 52%

• Independents: 29%

• Food Service: 15%

• Export: 4%

Consumption pattern

• USA: 1.4 kg/person/year

• Australia: 2.8 kg/person/year

• Chile: 3.5 kg/person/year

• Mexico: 7.4 kg/person/year

Data source: BIS Shrapnel, Project Pulse, Infocado, Customs,

Avocados Australia, USDA and ABS

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In 2009

• Communications Program

• Infocado and crop forecasting

• R&D Program

• Promotions and Marketing Program

• Strategic Alliances

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In 2009

• Climate Change

• Food Security

• Horticulture Awards Modernisation

• Global Economic Situation

• Bio Security

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The future for Australian Avocados

• Growth in production

• Exports

• World consumption growth

• Commercial linkages

• Quality is KEY

• Overall positive future

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Summary

• Cohesive, strategic long term promotion and R&D objectives and a program to deliver them

• Constant improvement of communications and access to information

• Relationship building

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Thank You