Fourth Global Congress on Combating Counterfeiting and Piracy
Anti-Counterfeiting and Piracy Campaign in Switzerland · 2010-11-26 · Anti-Counterfeiting and...
Transcript of Anti-Counterfeiting and Piracy Campaign in Switzerland · 2010-11-26 · Anti-Counterfeiting and...
Anti-Counterfeiting and Piracy Campaign in Switzerland
UNECE
Team of Specialists on International Property
4th Annual Session, 8 July 2010
Dr. Hansueli StammEconomic Counsel
Swiss Federal Institute of Intellectual Property
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Switzerland.
Discover the plus.
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The lure of counterfeit products
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The fight against fakes in Switzerland
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Stop Piracy Platform
� Public Private Partnership
� Broad membership base (incl. multinational enterprises,
SMEs, government agencies and consumers’ associations)
� Aims to mount a vigorous and long-term fight against
counterfeiting and piracy through active awareness-
building
� Financial contributions / benefits in kind by members and
partners (membership fees, donations, connections, etc.)
� „C&P Contact Point“ ���� Swiss information & coordination
hub for questions concerning C&P
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The launch(16 January 2007)
� High-level press
conference with the
Swiss Minister of
Justice
� Poster campaign
in all major Swiss
cities
� Launch of the website www.stop-piracy.ch
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The Website: www.stop-piracy.ch
Information for journalists, government officials,
right holders and the public at large
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Second campaign“Why are fakes bad?”(Summer 2007)
Counterfeiting is a lousy sport: There are Counterfeiting is a lousy sport: There are Counterfeiting is a lousy sport: There are Counterfeiting is a lousy sport: There are
no rules, lots of fouls, and only losers.no rules, lots of fouls, and only losers.no rules, lots of fouls, and only losers.no rules, lots of fouls, and only losers.
Poster campaign at airports, customs controls, trains, cinemas
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Third campaign:“Beware of the law!”(Summer 2008)
� Press conference with the
Minister of Justice to
inform the public about
the changes
� Posters and flyers at
customs controls
� Destruction of CDs, DVDs
and watches
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Fourth campaign“Thank you for buying originals!” (October 2008)
First STOP PIRACY DAY: Various events at pharmacies, cinemas
and retail stores; broad advertising through radio, television and
film ads with famous Swiss musicians and actors
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Fifth campaignEvent at the Zurich Airport(Summer 2009)
Exhibition of counterfeits and plaster set giveaways
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Seventh campaignEvent at the Geneva Airport(Summer 2010)
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Constant visibility: Accompanying measures
� Flyers and posters
used at customs
controls, in travel
agencies etc.
� Public relations
� One stop shop
for questions and
comments from
the public:
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Success factors of
� Include all stakeholders and create synergies
� Integrate consumers
� Do not focus on deterrence alone
� Be constantly visible
� Measure the impact of the campaign
� Continue what works, abandon what doesn’t
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The way forward “It’s these little steps which add up!”
(Stacy Allison, 1st US woman to climb Mt. Everest)
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For more information on the situation in Switzerland
www.stop-piracy.ch/en(Website of the Swiss Anti-Counterfeiting and Piracy Platform)
www.ige.ch/en/legal-info/legal-areas/counterfeiting-
piracy.html(Website of the Federal Institute of Intellectual Property recounterfeiting & piracy)
For questions and suggestions, do not hesitate to contact