Anti-Counterfeiting and Piracy Campaign in Switzerland · 2010-11-26 · Anti-Counterfeiting and...

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Anti-Counterfeiting and Piracy Campaign in Switzerland UNECE Team of Specialists on International Property 4th Annual Session, 8 July 2010 Dr. Hansueli Stamm Economic Counsel Swiss Federal Institute of Intellectual Property

Transcript of Anti-Counterfeiting and Piracy Campaign in Switzerland · 2010-11-26 · Anti-Counterfeiting and...

Page 1: Anti-Counterfeiting and Piracy Campaign in Switzerland · 2010-11-26 · Anti-Counterfeiting and Piracy Campaign in Switzerland UNECE Team of Specialists on International Property

Anti-Counterfeiting and Piracy Campaign in Switzerland

UNECE

Team of Specialists on International Property

4th Annual Session, 8 July 2010

Dr. Hansueli StammEconomic Counsel

Swiss Federal Institute of Intellectual Property

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Switzerland.

Discover the plus.

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The lure of counterfeit products

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The fight against fakes in Switzerland

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Stop Piracy Platform

� Public Private Partnership

� Broad membership base (incl. multinational enterprises,

SMEs, government agencies and consumers’ associations)

� Aims to mount a vigorous and long-term fight against

counterfeiting and piracy through active awareness-

building

� Financial contributions / benefits in kind by members and

partners (membership fees, donations, connections, etc.)

� „C&P Contact Point“ ���� Swiss information & coordination

hub for questions concerning C&P

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The launch(16 January 2007)

� High-level press

conference with the

Swiss Minister of

Justice

� Poster campaign

in all major Swiss

cities

� Launch of the website www.stop-piracy.ch

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The Website: www.stop-piracy.ch

Information for journalists, government officials,

right holders and the public at large

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Second campaign“Why are fakes bad?”(Summer 2007)

Counterfeiting is a lousy sport: There are Counterfeiting is a lousy sport: There are Counterfeiting is a lousy sport: There are Counterfeiting is a lousy sport: There are

no rules, lots of fouls, and only losers.no rules, lots of fouls, and only losers.no rules, lots of fouls, and only losers.no rules, lots of fouls, and only losers.

Poster campaign at airports, customs controls, trains, cinemas

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Third campaign:“Beware of the law!”(Summer 2008)

� Press conference with the

Minister of Justice to

inform the public about

the changes

� Posters and flyers at

customs controls

� Destruction of CDs, DVDs

and watches

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Fourth campaign“Thank you for buying originals!” (October 2008)

First STOP PIRACY DAY: Various events at pharmacies, cinemas

and retail stores; broad advertising through radio, television and

film ads with famous Swiss musicians and actors

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Fifth campaignEvent at the Zurich Airport(Summer 2009)

Exhibition of counterfeits and plaster set giveaways

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Seventh campaignEvent at the Geneva Airport(Summer 2010)

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Constant visibility: Accompanying measures

� Flyers and posters

used at customs

controls, in travel

agencies etc.

� Public relations

� One stop shop

for questions and

comments from

the public:

[email protected]

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Success factors of

� Include all stakeholders and create synergies

� Integrate consumers

� Do not focus on deterrence alone

� Be constantly visible

� Measure the impact of the campaign

� Continue what works, abandon what doesn’t

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The way forward “It’s these little steps which add up!”

(Stacy Allison, 1st US woman to climb Mt. Everest)

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For more information on the situation in Switzerland

www.stop-piracy.ch/en(Website of the Swiss Anti-Counterfeiting and Piracy Platform)

www.ige.ch/en/legal-info/legal-areas/counterfeiting-

piracy.html(Website of the Federal Institute of Intellectual Property recounterfeiting & piracy)

For questions and suggestions, do not hesitate to contact

[email protected] or

[email protected]