Anti Age Eye Cloths Product Info Sheet

ANTI-AGE Eye Cloths Product Information Sheet

Disclaimer: The information in this document is not intended to be used as a substitute for medical advice. Results may vary depending upon the individual. Rodan + Fields makes no guarantee as to the results that you may experience.

FAMILY:

ANTI-AGE

PRODUCT NAME: Eye Cloths CATALOG NUMBER: AAEY030 SIZE: Box of 30 Cloths LAUNCH DATE: May 2009 SUGG. RETAIL PRICE: $29.00 PC PRICE: $26.00 CONSULTANT PRICE: $22.00 COMMISSIONABLE: Yes

DESCRIPTION: A Powerful Eye Area Treatment and Gentle Makeup Remover All In One The multi-functional ANTI-AGE Eye Cloths offer the perfect solution for gently removing eye makeup while simultaneously providing the sensitive eye area with powerful overnight anti-aging and restorative benefits. Makeup is effortlessly swept away without any residue or stinging, leaving skin feeling clean and refreshed. Two powerful forms of peptide technology work to replenish and strengthen the delicate tissue around the eyes. Puffiness and fine lines are diminished. Eyes feel refreshed and look younger. ANTI-AGE Eye Cloths complement every Rodan + Fields skincare system and work with ANTI-AGE Multi-Function Eye Cream for maximum benefits. REASON TO BELIEVE: As the body’s thinnest and most delicate skin, the fragile eye area is continually bombarded with potential agers. Everything from sleep deprivation, dietary changes, pollution, and the sun’s rays to aggressive pulling and tugging (as we put in contacts and take off makeup) and even our everyday movements of smiling, frowning or just blinking all take a toll. The result: the eye area gives away our age and lifestyle more often and much sooner than we’d like. As dermatologists and busy women, Dr. Katie Rodan and Dr. Kathy Fields developed ANTI-AGE Eye Cloths to deliver a one-two punch, removing makeup without tugging and depositing active cosmetic ingredients to combat aging. The difference: what they leave behind is just as important as what they clear away.



DOCTORS’ QUOTES: “Because we’re determined to fight crow’s feet any way we can, we developed a product that not only gently and effectively removes makeup, but offers real treatment benefits to help the eye area look its youthful best.” Dr. Katie Rodan and Dr. Kathy Fields “When I was a teenager, eye makeup removers were actually my first foray into skincare because every one I tried left an oily residue that migrated to my upper cheeks resulting in acne and necessitating a trip to the dermatologist. Today, as a dermatologist and product developer, I felt compelled to create a better solution.” Dr. Katie Rodan “Every woman we meet has an extremely busy life. The two-in-one aspect of this eye treatment makes life a little easier. These unique cloths provide a clean and easy way to treat your eyes in multiple ways.” Dr. Kathy Fields TARGET CUSTOMERS: • Women of any age and skin type who wear eye makeup. • Women of any age and skin type who want to improve and prevent the appearance of aging

skin around the eyes. • Women and men who want an easy-to-use anti-aging eye treatment that leaves skin feeling

clean and refreshed. FEATURES AND BENEFITS: • Works in multiple ways: quickly and gently wipes away eye makeup, promotes gentle cell

turnover, and leaves behind anti-aging and soothing peptide technology. • Mild, non-oily formulation removes makeup without irritating skin or eyes, or leaving a greasy

residue that can cause acne. Eye area is clean, smooth and refreshed. • Unique, non-woven cloth texture sweeps away makeup while promoting cell turnover to

maximize skin’s uptake of treatment ingredients. • Treats and prevents the look of puffiness and reduces the appearance of fine lines and

wrinkles. • A powerful combination of two specific anti-aging and anti-inflammatory peptides work by

signaling and mimicking the skin’s natural restorative processes. The unique signaling technology of the peptides makes them safe and effective in helping the eye area look and feel younger and more vibrant.



• Honey and Gogi Berry extract provide natural calming, softening and anti-oxidant benefits to the skin.

• Cost- effective and convenient 2-in-1 product. • Soft, pre-moistened cloths are convenient, mess-free, and large enough to cleanse both eyes. • Universal appeal – can be used by any skin type and with any regimen. FINAL PACKAGING COPY: Wake up to eyes that look youthful and refreshed. ANTI-AGE Eye Cloths gently wipe away eye makeup and help reduce the signs of aging in one easy step. Featuring a unique blend of powerful peptides, these cloths diminish the appearance of lines and wrinkles and under-eye puffiness while dissolving stubborn eye makeup, even mascara. USAGE/DIRECTIONS: Every evening after cleansing face, gently wipe an ANTI-AGE Eye Cloth over the eye area. Do not rinse after use. Follow with toner, treatment, eye cream and/or moisturizer. INGREDIENTS: Water, Butylene Glycol, Dimethylacrylamide/Acrylic Acid/Polystyrene Ethyl Methacrylate Copolymer, Palmitoyl Hexapeptide-14, Lycium Barbarum (Goji) Fruit Extract, Tetrapeptide-14, Tranexamic Acid, Polysorbate-80, Ammonium Polyacryloyldimethyl Taurate, Isohexadecane, Honey Extract, Phenoxyethanol, Sodium Benzoate, Caprylyl Glycol, Hexylene Glycol, Potassium Sorbate COMPLEMENTARY PRODUCTS: ANTI-AGE Eye Cloths are the perfect complement to all Rodan + Fields regimens. They work with ANTI-AGE Multi-Function Eye Cream to maximize revitalization and firming of the eye area. RF CONNECTION TIPS: • Eye makeup can be extremely difficult to remove, even by washing your face. And because

many of our washes contain either active ingredients or exfoliating granules, they should not be used around the eye area. The ANTI-AGE Eye Cloths are the perfect solution.

• We were trained to wash our face after removing eye makeup, often because our eye makeup remover left a greasy or sticky residue, or included harsh cleansing agents that should not be left on the skin. With ANTI-AGE Eye Cloths, no rinsing is necessary—the gentle formula removes makeup and leave skin feeling clean, while deposing beneficial ingredients. So remember to wash your face before you remove eye makeup and do not rinse, otherwise you will wash away the potent, anti-aging peptides.



• When removing makeup with ANTI-AGE Eye Cloths avoid aggressive wiping, which only increases irritation, redness, and aging. Instead, hold cloth over eye area for 5-10 seconds, and then dab eye area and gently swipe cloth away. This gives the ingredients more time to penetrate skin in order to effectively breakdown makeup and deliver the peptides and other treatment ingredients.

• Try the ANTI-AGE Eye Cloths as a soothing eye treatment mask. Store a box in the refrigerator and apply a folded cloth over closed eyes for 5 minutes.

• Even if you do not wear eye makeup, wiping your eyes daily with the ANTI-AGE Eye Cloths ensures gentle cleansing and prepares the delicate eye area for the ANTI-AGE Multi-Function Eye Cream.

• Working/playing outdoors can result in dust and micro-irritants that leave eyes tired. Refresh the eye area with ANTI-AGE Eye Cloths after spending an extended amount of time outside. Follow with the ANTI-AGE Multi-Function Eye Cream to further hydrate and revitalize the eyes. The cloths work wonderfully this way for men and women.

• ANTI-AGE Eye Cloths are perfect for use on the go. The pre-moistened cloths are mess-free, easy to carry in a purse or travel bag, and pass the airport security check. Use cloths to cleanse and refresh eyes after a busy day or long flight.

FAQS: Q: Why should I still use an eye cream if I use the ANTI-AGE Eye Cloths? A: ANTI-AGE Multi-Function Eye Cream utilizes different peptides to help relax facial tension and signal collagen production, while other ingredients reduce the appearance of puffiness. Moisturizing agents hydrate the delicate skin and reduce surface lines, while antioxidants protect the skin. ANTI-AGE Eye Cloths use two different peptide sequences that signal collagen and block inflammation: targeted anti-aging peptides help stimulate collagen production and firm the skin, and targeted anti-inflammatory peptides support skin’s resiliency to daily assaults and help prevent the look of puffiness before it occurs. The eye cream and the eye cloths work together to refresh, revive, and renew the eye area. Q: What are peptides and how do they work in the ANTI-AGE Eye Cloths formula? A: Peptides are small chains of amino acid nutrients that have the ability to signal natural biological processes. Each peptide incorporates a specific sequence of amino acids to deliver distinct and complementary benefits that are safe and effective. Once they signal a natural process, they break back into amino acids which are naturally found in the body and readily absorbed back. In the eye cloths we use the following peptide sequences: ▪ Targeted anti-aging peptide sequence. By naturally stimulating collagen production and

strengthening skin, firmness and elasticity are enhanced. Smoothness is greatly improved while fine lines and wrinkles are noticeably decreased.



▪ Targeted anti-inflammatory peptide sequence. By supporting skin’s resiliency to daily assaults, this peptide sequence helps to prevent the look of puffiness before it occurs. The result: a younger-looking, energized appearance.

Q: Can I use the ANTI-AGE Eye Cloths if I wear contacts? A: Yes, these gentle cloths contain no oil to interfere with contacts and have been clinically tested to be non-irritating to the eye area. Moreover, by ensuring effective cleansing and removal of all makeup from the eye area, residue and bacteria are less likely to enter eyes and cause irritation. Q: Will ANTI-AGE Eye Cloths remove waterproof mascara? A: Yes, the ANTI-AGE Eye Cloths gently remove even waterproof eye makeup using a unique non-woven cloth texture. TIP: After cleansing face, hold cloth over eyes for a few seconds to help dissolve stubborn makeup, then gently dab and wipe off. Q: How are the ANTI-AGE Eye Cloths different from my other eye makeup removers? A: In addition to removing eye makeup, ANTI-AGE Eye Cloths offer the anti-aging and soothing benefits of unique peptide “signaling” technology to make eyes appear restored and youthful. The unique non-woven texture provides gentle exfoliation and the pre-moistened cloths are convenient and mess-free.

For more information about ANTI-AGE Eye Cloths, contact the RF Connection at [email protected] or 415.273.8000.

Anti Age Eye Cloths Product Info Sheet

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