Anthony Kleanthous 25 November , 2010
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Transcript of Anthony Kleanthous 25 November , 2010
Anthony Kleanthous
25 November, 2010
Eating Earth
Agenda
• The Challenge• Food impacts• Responses and priorities
Agenda• The Challenge
Source: Global Footprint Network
Global Ecological Footprint
30% decline since 1970
Source: Zoological Society of London
Global Living Planet Index
If everyone consumed natural resources at the same rate as people in the UK we would need almost 3 planets to support us
Overall Strategy
Agenda
• The Global Challenge• Food impacts• Responses and priorities
Food accounts for a quarter of our eco footprint
Source: WWF 2010
Sustainable agriculture is key
Source: WWF/FCRN 2010
Meat and dairy are of greatest concern
• 60-80% of direct agricultural Impacts• Around ¾ of land use change impacts • 1Kg beef takes 15,500 litres of water• 80% of soya is consumed by animals
Cerrado –The Brazilian Savannah Richest savannah in the world and home for 5% of global biodiversity
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A basketball court full of soy for every consumer
On average each European consumer eats 87 kg of meat and 250 eggs per year. To produce this an “agricultural footprint” of 400 square meters is needed.
The Cerrado: as it was
Source: Machado et al 2004
The Cerrado: 2002
Source: Machado et al 2004
On a US diet, we could feed 2.5bn people
Source: Global Footprint Network, 2010
Eating as usual
Source: Global Footprint Network, FAO, 2006
95% renewables + Malaysian diet
Consumption changes are essential
0%
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2020 2030 2040 2050 2100
Red
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s, %
Reduction in emissions with time - All areas scenario
Conservation
Consumption
Production
Emissions
Diesel
Electricity
Source: FCRN, 2010
Agenda
• The Global Challenge• Food impacts• Responses and priorities
Sustainable Consumption
• Eliminate waste• Reduce meat and dairy consumption (“less but better”)
– Intensively produced– Imported– Processed
• Locally in season fruit and vegetables• Certified sustainable commodities
– Round Table on Responsible Soy (RTRS)– Roundtable on Responsible Palm Oil (RSPO)– Fish (Marine Stewardship Council, Aquaculture SC)– (soon)…Beef?
Helping consumers
• The right products• Responsibly produced• Clearly labelled• Appropriately priced• Guidance on choosing, buying, storing, cooking• Political leadership
Choice EditingRemove “unsustainable”Provide “sustainable”
InnovationProduct featuresProductsServicesBusiness models
Choice Influencing
MarketingAdvertising
GuidanceSustainableBusinessPractice
Helping consumers
What we need from government
• Dietary guidance and education• Fiscal reform to reflect true cost
– Green taxes (carbon, water, biodiversity)– Shift subsidies (CAP reform!)
• Responsible public purchasing• Work with retailers and producers
One Planet Food
• Tasting the Future
Summary
• We are eating the fabric of our planet• Sustainable Food is critical to survival• We must change the way we eat• Business and government must help change the system• Change must start NOW!